• Analyze campaign performance to identify trends, measure effectiveness, and deliver actionable recommendations. • Translate complex data into clear business narratives that support commercial strategy and client success. • Develop dashboards and recurring reports to monitor key performance metrics and drive data-informed decision-making. • Partner with Client Services and Sales to provide analytical support for client conversations, quarterly business reviews (QBRs), and commercial initiatives. • Analyze cross-campaign and cross-brand performance to uncover insights that inform business development and growth strategies. • Leverage internal and external data sources to generate recommendations that improve commercial outcomes. • Build, validate, and optimize target lists while ensuring data quality and reporting accuracy. • Create impactful visualizations and reports using business intelligence tools for technical and non-technical stakeholders. • Identify opportunities to improve reporting processes through automation, AI-enabled tools, and continuous process improvements.

• Leverage complex data pipelines to design custom data solutions that ensure accurate and timely delivery of data to internal and external stakeholders. • Collaborate proactively with commercial teams and customers to identify opportunities where data can drive high-impact business decisions. • Partner with technical and commercial teams to deliver custom data products quickly while maintaining high data quality standards. • Review assigned tasks and project scope using Jira while collaborating with Insight Analysts, Client Services, Sales, and Marketing teams to clarify business requirements. • Determine the most effective method to extract and analyze data using proprietary platforms, SQL, and other available tools. • Review teammates' SQL queries and deliverables for accuracy and quality. • Help train and improve the use of generative AI tools that support data delivery. • Learn and understand key business metrics and how they help customers make strategic decisions.

• Lead the onboarding and implementation of product analytics platforms, primarily Mixpanel. • Understand customers’ products, business models, growth objectives and analytics maturity. • Design and review tracking plans, event structures, user properties and measurement frameworks. • Help customers define meaningful KPIs and establish reliable product analytics practices. • Build and optimise dashboards, reports, funnels, cohorts and retention analyses. • Analyse user journeys, activation, conversion, engagement, retention and churn. • Identify behavioural patterns, friction points and growth opportunities within customer products. • Turn data into clear, actionable insights and recommendations for product, growth and leadership teams. • Deliver regular insight sessions, workshops, business reviews and strategic presentations. • Advise customers on experimentation, segmentation, lifecycle analysis and data-driven product development. • Support customers in improving analytics adoption across their organisations. • Own the customer relationship from onboarding through adoption, renewal and expansion. • Build strong, trusted relationships with product, growth, marketing, data and executive stakeholders. • Create success plans based on each customer’s objectives, priorities and expected outcomes. • Track platform usage, customer health, adoption and engagement. • Proactively identify risks, blockers and opportunities before they become urgent. • Coordinate technical, commercial and strategic conversations across Omtera, the customer and software partners. • Manage customer communications, expectations, escalations and follow-up actions. • Lead quarterly or periodic business reviews and demonstrate the value delivered through the partnership. • Support renewal processes and identify relevant upsell and cross-sell opportunities. • Work closely with Omtera’s sales, solutions and technical teams to deliver a seamless customer experience. • Support customers across multiple countries and time zones. • Collaborate with teams from leading global software companies. • Represent Omtera in customer meetings, workshops, partner sessions and industry events. • Occasionally travel internationally for strategic customer meetings, workshops and partner events.

• Guide clients in redefining critical reporting and analytics to use new Kraken data • Advise clients, including senior leadership, on developing a high-performing data organization • Strategically define and prioritize client data needs to influence the data product roadmap • Partner with engineering to deliver new data features and requirements • Train Kraken’s broader client delivery team on effective data questions