• Craft engaging and clear copy for diverse platforms such as letters, web pages, emails, landing pages, videos, online campaigns, scripting and customer-facing chatbots. • Ensure communications align with the company’s strategic goals, boost engagement and self-service objectives to foster lifelong customers, and comply with our established brand and style guidelines. • Review and approve all borrower communications to ensure clarity, tone, compliance, and alignment with brand standards. • Recommend revisions to existing communications to ensure unified and consistent content, tone, voice, style and branding across borrower-facing channels. • Develop borrower-facing communication strategies that align with brand voice, business priorities, and customer experience goals. • Collaborate with other business units to improve personalization to meet the objectives for each communication piece and maximize effectiveness. • Analyze customer feedback trends from internal and third parties and recommend enhancements to email clarity, organization, and tone using customer feedback and engagement data. • Build and foster cross functional collaborative relationships with stakeholders from across the organization to drive connection and communication. • Maintain and evolve communication templates and style guides in partnership with brand and legal teams. • Partner with internal teams such as Call Center Operations, Digital & Web, Investor Services, Loan Originations, Corporate Communications, Legal/Compliance and Client Relations to ensure messaging supports operational and strategic objectives.

• Strategic Reputation Index Management: Monitor, analyze and take responsibility for changes in brand perception, diagnose the root causes of fluctuations in depth, and design complex preventive and corrective action plans. • 360° Reputational Analysis: Lead the cross-referencing and integrated reading of image, sentiment and mention-volume data (press, social media and customer service channels), translating these data into intelligence to anticipate risks and identify opportunities to strengthen the institution. • Internal Consultancy: Act as a partner to the company’s various business areas (such as Consumer, People (HR) and Legal), providing strategic guidance, identifying topics of interest and structuring integrated communication plans that protect the company’s image. • High-Complexity Content and Positioning: Draft and validate official positions, reactive statements for acute crises and communications for critical stakeholders, ensuring technical accuracy, appropriate tone of voice and institutional alignment. • Governance of KPIs and Performance: Consolidate, monitor and present the area’s performance indicators, raising the quality of reports so they serve as direct strategic input for decision-making. • Leadership in Budgetary and Administrative Control: Ensure the planning, strict control and efficiency of the area’s budget, acting directly as the interface with Finance, optimizing investments, and supervising contract management and the flow of invoices.

• Own the daily pitch operation - proactively identifying story angles, drafting sharp pitches, and relentlessly following up to secure coverage across national media outlets and key regional markets (most notably, Texas). • Monitor the news and culture cycle in real time to spot reactive opportunities where Builders’ voice, insights, or programs can be inserted credibly and quickly. • Draft compelling press releases, media advisories, op-ed drafts, and story memos that make it easy for journalists to say yes. • Develop and maintain a robust media list across national political, civic, and cultural beats. • Treat creators as a core earned media channel - identifying, vetting, and building relationships with podcasters, newsletter writers, YouTube channels, and social creators whose audiences align with Builders’ mission and reach demographics traditional press doesn’t. Managing execution in collaboration with the Social team. • Build and maintain genuine, trust-based relationships with journalists, producers, editors, and bookers across print, digital, broadcast, and podcast platforms. • Serve as a consistent, reliable point of contact for media - responding quickly, providing useful background, and positioning Builders as a go-to source for cross-partisan civic stories. • Identify and cultivate relationships with emerging media voices and non-traditional platforms where Builders’ message can reach new audiences. • Support the placement and preparation of Builders spokespeople and Movement Partners for media appearances, interviews, and contributed content opportunities. • Leverage AI tools actively across your workflow - pitch drafting, media research, coverage analysis, and contact list building - staying ahead of emerging PR tech. • Own the team’s media monitoring and outreach stack (Muck Rack, SmartSuite, TVEyes) - maintaining lists, tracking coverage, and generating regular performance reports to sharpen strategy. • Use social listening and trend-monitoring tools to identify story opportunities early and keep Builders positioned to move quickly when moments arise. • Bring a continuous improvement mindset to the comms tech toolkit - evaluating new tools, testing what works, and making recommendations to the Editorial Director. • Contribute to messaging and communications frameworks - both providing input on strategy, and running the execution. • Partner with the Editorial Director to align earned media efforts with the broader editorial calendar, newsletter content, and organizational priorities. • Collaborate with programs, partnerships, and community teams to surface stories, data, and voices worth pitching. • Support crisis and rapid-response communications as needed, helping to draft reactive statements and coordinate media inquiries under pressure.

• Joining the Portugal hub of Switzerland's largest private telecommunications operator • Working at the intersection of internal communications, content creation, and frontline employee engagement • Delivering internal communications around product launches, commercial promotions, and operational changes • Shaping how frontline employees and team leaders receive and understand company priorities