Role Description Estamos en la búsqueda de un GERENTE DE MARKETING. Qualifications - Senior - Profesional en Mercadeo, Administración, Ingeniería o carreras afines. - Mínimo 8 años de experiencia en marketing B2B dentro del sector tecnología, software o consultoría. - Experiencia liderando equipos y estrategias de marketing. - Conocimiento y experiencia en ecosistemas SAP (S/4HANA, RISE, GROW). - Experiencia en generación de demanda, desarrollo de pipeline y trabajo conjunto con equipos comerciales. - Manejo de CRM, automatización de marketing y campañas digitales. - Experiencia administrando presupuestos y relacionamiento con fabricantes o partners tecnológicos. - Enfoque estratégico, orientación a resultados y visión de negocio. - Deseable experiencia regional (LATAM). Requirements - Contrato: Indefinido - Modalidad: Remoto - Disponibilidad inmediata Company Description Somos una empresa Partner de Sap, nos especializamos en acompañar a otras empresas en su evolución y transformación tecnológica, conocemos las necesidades particulares del mercado local y el mejor camino para proyectarlas internacionalmente. Nuestra Cultura: - Cercana, diversa, humana, retadora a nivel profesional, pero siempre procurando un equilibrio vida-trabajo. - Buscamos comunicarnos de manera clara, precisa, ser expertos en coordinar nuestras acciones y lograr objetivos juntos.

Role Description As our Marketing Manager, you will play a key role in shaping and executing the company's marketing strategy to drive product adoption, increase brand awareness, and support revenue growth. You will lead cross-functional marketing initiatives, oversee product launch activities, develop compelling technical content, and use data-driven insights to optimize performance and maximize market impact. - Develop and implement comprehensive marketing plans and GTM strategies for product launches, including setting timelines and identifying target audiences aligned with the company’s business objectives. - Produce scientifically accurate and compelling marketing materials, including white papers, blogs, webinars, and videos, to engage technical audiences through alignment with internal technical teams and product managers. - Oversee multi-channel marketing campaigns, including digital marketing, content creation, events, and public relations, to generate leads and build brand awareness. - Establish KPIs and utilize analytics tools to measure the effectiveness of marketing initiatives, making data-driven decisions to refine strategies. - Utilize digital tools (SEO, SEM, email marketing, social media) to promote products and engage with audiences effectively. - Manage events, owning the events calendar and executing to ensure representation of products and services at trade shows, conferences, and scientific symposia. - Ensure consistent brand messaging and positioning across all marketing materials and channels, strengthening the company’s presence in the synthetic biology space. - Align with Product Management to ensure product marketing messaging is aligned with findings from competitor analyses and unmet customer needs. - Work with product managers to create and distribute sales tools towards sales enablement. Qualifications - Bachelor's degree in Marketing, Life Sciences, Biotechnology, Business, or a related field; advanced degree is a plus. - 3+ years of experience in B2B marketing, preferably in biotechnology, life sciences, or a related technical field. - Proven experience developing and executing go-to-market strategies and product launches. - Ability to create compelling scientific and technical marketing content for diverse audiences. - Experience managing integrated marketing campaigns across digital channels, content, events, and public relations. - Strong analytical skills with experience using marketing metrics and data to optimize performance and report results. - Experience collaborating cross-functionally with Product Management, Sales, and Technical teams to develop product messaging and sales enablement materials. - Excellent project management, communication, and organizational skills, with the ability to manage multiple priorities in a fast-paced environment. - Excellent English communication skills required; native-level proficiency preferred. Requirements - Bachelor's degree in Marketing, Life Sciences, Biotechnology, Business, or a related field; advanced degree is a plus. - 3+ years of experience in B2B marketing, preferably in biotechnology, life sciences, or a related technical field. - Proven experience developing and executing go-to-market strategies and product launches. - Ability to create compelling scientific and technical marketing content for diverse audiences. - Experience managing integrated marketing campaigns across digital channels, content, events, and public relations. - Strong analytical skills with experience using marketing metrics and data to optimize performance and report results. - Experience collaborating cross-functionally with Product Management, Sales, and Technical teams to develop product messaging and sales enablement materials. - Excellent project management, communication, and organizational skills, with the ability to manage multiple priorities in a fast-paced environment. - Excellent English communication skills required; native-level proficiency preferred. Benefits - Professional growth through company-supported training and workshops. - Be part of a motivated, collaborative team with team-building activities. - Work in an international environment with colleagues from 25+ nationalities. - A career path with opportunities to advance. - Starting salary is experience-based and will reflect your skills and track record in marketing management.

• Develop and execute the Italian brand and marketing strategy by aligning global direction with local consumer insights • Define the marketing activation calendar and lead the planning and execution of 360° campaigns across all relevant channels • Help define the local product portfolio focus based on market needs and opportunities • Lead integrated brand campaigns by briefing assets that are brand-compliant and tailored to the Italian audience • Manage agencies to ensure timely, high-quality campaign execution • Track key brand metrics (awareness, equity, engagement) and campaign performance to drive continuous improvement • Collaborate cross-functionally to deliver a consistent and engaging brand experience across all D2C and retail channels • Lead retail media and shopper marketing initiatives with key Italian retailers to ensure strong brand presence online and in-store • Act as the brand guardian for Italy, ensuring consistency in tone, messaging, and visual identity • Partner with local Commercial teams and other stakeholders to align marketing with market goals • Monitor competitors, trends, and new market opportunities and derive actionable plan

• Develop and execute campaigns and programs targeting current customers to drive awareness of additional products, tiers, and features • Identify accounts that are ready for upsell or cross-sell based on where they are in their journey • Partner with Product Marketing to translate product capability messaging into customer-relevant value narratives and own campaign performance metrics • Collaborate with the Webinars & Virtual Events Lead on customer-segment programming • Design lifecycle programs that reinforce customer value ahead of renewal windows, including digital, in-product, and email touchpoints • Collaborate with Customer Success on playbooks that combine CS outreach with marketing-sourced content and campaigns • Build a shared calendar of CS + Marketing touchpoints aligned to the customer lifecycle • Track and report on customer marketing performance including influenced pipeline, renewal rates, NRR, and engagement metrics • Maintain clean attribution in Salesforce and marketing automation platforms to accurately reflect customer campaign contribution • Bring data-driven insights to weekly and monthly reporting cadences with Demand Gen leadership