• Develop and execute the Italian brand and marketing strategy by aligning global direction with local consumer insights • Define the marketing activation calendar and lead the planning and execution of 360° campaigns across all relevant channels • Help define the local product portfolio focus based on market needs and opportunities • Lead integrated brand campaigns by briefing assets that are brand-compliant and tailored to the Italian audience • Manage agencies to ensure timely, high-quality campaign execution • Track key brand metrics (awareness, equity, engagement) and campaign performance to drive continuous improvement • Collaborate cross-functionally to deliver a consistent and engaging brand experience across all D2C and retail channels • Lead retail media and shopper marketing initiatives with key Italian retailers to ensure strong brand presence online and in-store • Act as the brand guardian for Italy, ensuring consistency in tone, messaging, and visual identity • Partner with local Commercial teams and other stakeholders to align marketing with market goals • Monitor competitors, trends, and new market opportunities and derive actionable plan

Role Description The Director of Global Product Marketing is responsible for leading the worldwide strategy and performance of a designated product category. This role oversees pipeline planning, global marketing initiatives, product launches, and the development of marketing collateral and training support. Working cross-functionally with regional marketing, product development, training, and market insights teams, the Director ensures the creation of cohesive launch packages built on strong, validated customer value propositions. The position is ultimately focused on driving global market share growth, increasing profitability, and supporting sales performance for PENTAX Medical. Responsibilities of Director, Global Marketing - Lead the development and execution of global marketing strategies to drive revenue growth, strengthen market positioning, and expand business opportunities based on competitive analysis, pricing, and market dynamics. - Provide actionable market insights to inform Global Product Development and R&D, ensuring alignment with evolving customer needs and future pipeline priorities. - Design and implement comprehensive global product launch strategies, including targeted advertising, promotional initiatives, and segmentation planning for successful market adoption. - Partner cross-functionally with Global Marketing, Regional Marketing, and MarCom teams to develop compelling customer value propositions, impactful marketing materials, and integrated digital campaigns that ensure consistent branding and a strong customer experience. - Ensure all marketing communications adhere to corporate brand standards, quality systems, and regulatory guidelines. - Establish and monitor key performance indicators (KPIs) and dashboards to evaluate marketing effectiveness, optimize performance, and drive continuous improvement. - Collaborate with Market Insights to assess global market conditions, regional nuances, and entry strategies to inform data-driven decision-making. - Serve as a subject matter expert and clinical leader for assigned products, maintaining deep knowledge of market applications, customer needs, and competitive landscape. - Track financial and product performance, customer satisfaction, and product adoption; communicate insights and field feedback to global product management and relevant stakeholders. - Monitor competitive activity and proactively develop strategies to address market challenges and maintain differentiation. - Build and manage relationships with key opinion leaders (KOLs) to strengthen product positioning, credibility, and market influence. - Collaborate with service and service marketing teams to enhance the end-to-end customer experience while supporting service-related revenue growth. - Drive cross-functional alignment to resolve technical, operational, and business challenges, enabling efficient product execution and commercialization. - Lead multiple high-impact projects with urgency, accountability, and a global mindset. - Perform additional responsibilities as required to support organizational objectives. Qualifications - Bachelor’s Degree in business, life sciences, engineering or related technical discipline required. MBA preferred. - 5+ years of product marketing, product management, and/or product specialist experience required. Additional sales experience is a plus. - 3+ years of experience in medical device, life sciences or biotech industry preferred. Past gastroenterology, endoscopy, or pulmonology experience a plus. - Exceptional organizational skills with meticulous attention to detail. - Ability to work in a fast-paced environment and adapt changing priorities. - Highest levels of personal and professional integrity. - Excellent track record in establishing solid business relationships with internal and external stakeholders. - Strong professional interpersonal, verbal and written communication skills. - Demonstrated leadership experience. - Advanced working knowledge of Microsoft Office: Outlook, Word, Excel, and PowerPoint. - Domestic and international travel of up to 50% required. Benefits - Comprehensive benefits program. - Generous Paid Time Off and Holiday policy. Company Description Our mission is to improve the standard of patient care and quality of healthcare delivery by providing the best endoscopic products and services with a focus on QUALITY, CLINICALLY RELEVANT INNOVATION, and SIMPLICITY. Through leading edge R&D and manufacturing, PENTAX Medical provides endoscopic imaging devices and solutions to the global medical community.

• Develop and execute campaigns and programs targeting current customers to drive awareness of additional products, tiers, and features • Identify accounts that are ready for upsell or cross-sell based on where they are in their journey • Partner with Product Marketing to translate product capability messaging into customer-relevant value narratives and own campaign performance metrics • Collaborate with the Webinars & Virtual Events Lead on customer-segment programming • Design lifecycle programs that reinforce customer value ahead of renewal windows, including digital, in-product, and email touchpoints • Collaborate with Customer Success on playbooks that combine CS outreach with marketing-sourced content and campaigns • Build a shared calendar of CS + Marketing touchpoints aligned to the customer lifecycle • Track and report on customer marketing performance including influenced pipeline, renewal rates, NRR, and engagement metrics • Maintain clean attribution in Salesforce and marketing automation platforms to accurately reflect customer campaign contribution • Bring data-driven insights to weekly and monthly reporting cadences with Demand Gen leadership

• As a co-founder, you will be responsible for all aspects of the company along with your partners: • Develop a concept and obtain a proof of concept by defining the product/service, defining strategies and plans, and of course implementing those. • Build and lead your team and implement a strong culture. • Define and lead investment rounds.