Role Description This role will support the execution of quantitative research studies with a focus on survey design, programming, data processing, and insight generation. This role is responsible for delivering high-quality, data-driven outputs that inform business decisions. The position requires strong technical execution, attention to detail, and the ability to manage multiple projects in a fast-paced, technology-driven environment. Qualifications - Bachelor’s degree in Market Research, Statistics, Economics, Data Analytics, or a related field - Professional experience in market research, analytics, or consumer insights - Hands-on experience with survey programming and dataset analysis - Proficiency in survey programming tools (e.g., Qualtrics, Decipher) - Advanced Excel skills including pivot tables, crosstabs, and data cleaning - Experience with statistical tools such as SPSS, R, or similar platforms - Ability to analyze large-scale survey datasets and generate actionable insights - Strong data visualization and reporting capabilities - High attention to detail with a focus on accuracy and data integrity - Effective communication and stakeholder collaboration skills - Ability to manage multiple priorities and meet deadlines independently Requirements - Demonstrated expertise in end-to-end survey execution - Strong programming capability in survey platforms - Proven data analysis capability using statistical tools - Stable professional experience with consistent tenure in prior roles - Balanced market research focus (not solely user experience research) - Completion of a required skills-based assessment prior to interview Benefits - Ownership of end-to-end research execution across diverse projects - Exposure to both B2B and consumer-focused research initiatives - Opportunity to build advanced research and analytical skill sets - High-impact role contributing to research quality and operational efficiency - Collaborative, small-team environment with strong visibility - Experience within a fast-paced, technology-driven organization Key Responsibilities - Survey Design and Programming - Draft survey questionnaires aligned with defined research objectives - Apply best practices in survey design including clarity, logical structure, and unbiased question construction - Program surveys using platforms such as Qualtrics or Decipher, including logic, piping, and randomization - Conduct comprehensive quality assurance to ensure accuracy and a seamless respondent experience - Data Processing and Crosstab Development - Clean, structure, and prepare datasets for analysis, including coding and variable setup - Develop crosstabs aligned with analysis plans and business requirements - Validate data accuracy and identify anomalies or quality issues - Analysis and Insights Support - Execute analysis plans using descriptive statistics and foundational analytical techniques - Identify trends, patterns, and differences across datasets - Validate findings against hypotheses and highlight unexpected results - Support development of data-driven insights tied to business priorities - Reporting and Deliverables - Develop draft reports and presentations (PowerPoint or Word) summarizing findings - Translate complex datasets into clear, concise insights - Create charts and tables that effectively communicate results - Incorporate stakeholder feedback to refine deliverables - Project and Timeline Management - Own execution timelines across multiple concurrent research projects - Proactively communicate risks, delays, and mitigation plans - Ensure deliverables meet quality standards and deadlines - Maintain organized documentation and file management - Research Execution Support - Collaborate with stakeholders and senior researchers to refine research plans - Ensure deliverables align with business goals and research objectives - Participate in research reviews to improve rigor, clarity, and actionability

• Provide commercial support for brand marketing strategy and tactical execution across the US hematology portfolio • Support and execute the commercial marketing plan for key HCP segments across multiple channels • Apply strong project management capabilities to ensure deliverables are completed on time and within budget • Measure and assess the impact of marketing initiatives against defined goals and optimize plans accordingly • Collaborate with MLR reviewers for medical, legal, and regulatory review of brand materials • Manage external vendors and agencies to ensure delivery of work consistent with brand strategy

• Design and continuously improve lifecycle strategies across the prospect journey • Build scalable nurture programs that educate, qualify and generate demand from large low-intent audiences • Create repeatable lifecycle plays that product marketing squads can deploy consistently across products and regions • Define entry, exit and success criteria for lifecycle programs • Optimise journeys using behavioural signals, engagement data and conversion insights • Own the middle of the funnel, turning known contacts into qualified buying intent. • Partner with BDR leadership on lead routing, recycling and hand-raiser strategies. • Design programs that increase marketing-generated pipeline while reducing unresponsive lead volumes. • Develop always-on reactivation and recycling motions that continuously create new opportunities. • Own email as a marketing channel across the business • Establish templates, governance, QA standards and best practices that improve quality and scalability • Develop modular email frameworks that allow teams to build campaigns efficiently while maintaining consistency • Drive improvements in deliverability, engagement, accessibility and mobile performance • Partner with content teams to improve how email is planned, written and produced • Build lifecycle programs that support cross-sell and expansion • Partner with Customer Success and Product Marketing to create campaigns that generate expansion pipeline • Identify opportunities to increase customer engagement throughout the lifecycle • Act as the connective tissue between Product Marketing, Marketing Operations, Revenue Operations and Sales. • Translate business priorities into scalable lifecycle programs. • Influence stakeholders without relying on direct authority. • Build processes and documentation that improve consistency across teams. • Define lifecycle KPIs and reporting frameworks • Analyse funnel performance to identify bottlenecks and opportunities • Run structured experiments to improve engagement and pipeline conversion • Use insights to continually evolve lifecycle programs and operating models

Role Description We're looking for an experienced, results-driven Google Ads Specialist to join our team on a full-time basis. This is a hands-on performance marketing role focused entirely on driving quality local leads for U.S.-based dental practices (B2C). This is not a brand awareness or awareness-stage role. You will own campaigns end-to-end — from strategy and build through to optimisation, reporting, and ongoing improvement. You should be comfortable working with Performance Max, Target CPA bidding, and Google Business Profile integration - and you must care deeply about lead quality, not just volume. This role is Google Ads-focused. Microsoft/Bing Ads and Meta (Facebook/Instagram) experience is a genuine bonus and may come into play down the line, but is not part of the core scope or compensation for this position. - Manage and optimise Google Ads campaigns for U.S.-based dental practices - Build, launch, and refine Performance Max (PMax) campaigns with a focus on lead quality - Implement and manage Target CPA bidding strategies to control cost-per-lead - Leverage Google Business Profile (GBP) and Google Maps ad placements alongside traditional Search campaigns - Accurately track and differentiate lead sources (GMB/Maps vs. Search) for client reporting - Provide clear, actionable reporting and strategic recommendations on a regular basis - Stay current with Google Ads platform changes, beta features, and best practices Once fully onboarded, you can expect to manage approximately 30–40 dental accounts, at an average spend of around $5,000/month per account. You'll typically start with a smaller handful of accounts (around 4) while you settle in, growing from there. Qualifications - Local lead generation via Google Ads — a proven track record managing campaigns for U.S. local B2C businesses - Google Business Profile + Google Ads integration — you know how to connect and optimise GBP assets within campaigns and understand how Maps/Local ads work alongside Search - Target CPA bidding — setting, monitoring, and adjusting tCPA to hit cost-per-lead goals across different business types - Performance Max campaigns — building PMax campaigns that attract quality leads, not junk conversions, and optimising them over time using asset group performance, audience signals, and search term insights Requirements - Experience with Microsoft/Bing Ads — search campaign management - Experience running Meta (Facebook/Instagram) lead generation campaigns - Familiarity with Google Ads Editor — bulk campaign management and offline editing - Experience working with U.S. dental offices - Experience working with U.S. medical practices Benefits - Salary: $3,000 – $4,000 per month* - Full time: 100% remote - work from wherever you’re happiest and most productive - Flexibility: We trust you to manage your time and balance your work and life - Paid Time Off: 27–29 days per year. *Please note that this is a gross salary and that you are responsible for any tax-related procedures in your country of residence. We kindly ask you to apply only if you are happy to work remotely as an independent contractor.