• Design and continuously improve lifecycle strategies across the prospect journey • Build scalable nurture programs that educate, qualify and generate demand from large low-intent audiences • Create repeatable lifecycle plays that product marketing squads can deploy consistently across products and regions • Define entry, exit and success criteria for lifecycle programs • Optimise journeys using behavioural signals, engagement data and conversion insights • Own the middle of the funnel, turning known contacts into qualified buying intent. • Partner with BDR leadership on lead routing, recycling and hand-raiser strategies. • Design programs that increase marketing-generated pipeline while reducing unresponsive lead volumes. • Develop always-on reactivation and recycling motions that continuously create new opportunities. • Own email as a marketing channel across the business • Establish templates, governance, QA standards and best practices that improve quality and scalability • Develop modular email frameworks that allow teams to build campaigns efficiently while maintaining consistency • Drive improvements in deliverability, engagement, accessibility and mobile performance • Partner with content teams to improve how email is planned, written and produced • Build lifecycle programs that support cross-sell and expansion • Partner with Customer Success and Product Marketing to create campaigns that generate expansion pipeline • Identify opportunities to increase customer engagement throughout the lifecycle • Act as the connective tissue between Product Marketing, Marketing Operations, Revenue Operations and Sales. • Translate business priorities into scalable lifecycle programs. • Influence stakeholders without relying on direct authority. • Build processes and documentation that improve consistency across teams. • Define lifecycle KPIs and reporting frameworks • Analyse funnel performance to identify bottlenecks and opportunities • Run structured experiments to improve engagement and pipeline conversion • Use insights to continually evolve lifecycle programs and operating models

Role Description We're looking for an experienced, results-driven Google Ads Specialist to join our team on a full-time basis. This is a hands-on performance marketing role focused entirely on driving quality local leads for U.S.-based dental practices (B2C). This is not a brand awareness or awareness-stage role. You will own campaigns end-to-end — from strategy and build through to optimisation, reporting, and ongoing improvement. You should be comfortable working with Performance Max, Target CPA bidding, and Google Business Profile integration - and you must care deeply about lead quality, not just volume. This role is Google Ads-focused. Microsoft/Bing Ads and Meta (Facebook/Instagram) experience is a genuine bonus and may come into play down the line, but is not part of the core scope or compensation for this position. - Manage and optimise Google Ads campaigns for U.S.-based dental practices - Build, launch, and refine Performance Max (PMax) campaigns with a focus on lead quality - Implement and manage Target CPA bidding strategies to control cost-per-lead - Leverage Google Business Profile (GBP) and Google Maps ad placements alongside traditional Search campaigns - Accurately track and differentiate lead sources (GMB/Maps vs. Search) for client reporting - Provide clear, actionable reporting and strategic recommendations on a regular basis - Stay current with Google Ads platform changes, beta features, and best practices Once fully onboarded, you can expect to manage approximately 30–40 dental accounts, at an average spend of around $5,000/month per account. You'll typically start with a smaller handful of accounts (around 4) while you settle in, growing from there. Qualifications - Local lead generation via Google Ads — a proven track record managing campaigns for U.S. local B2C businesses - Google Business Profile + Google Ads integration — you know how to connect and optimise GBP assets within campaigns and understand how Maps/Local ads work alongside Search - Target CPA bidding — setting, monitoring, and adjusting tCPA to hit cost-per-lead goals across different business types - Performance Max campaigns — building PMax campaigns that attract quality leads, not junk conversions, and optimising them over time using asset group performance, audience signals, and search term insights Requirements - Experience with Microsoft/Bing Ads — search campaign management - Experience running Meta (Facebook/Instagram) lead generation campaigns - Familiarity with Google Ads Editor — bulk campaign management and offline editing - Experience working with U.S. dental offices - Experience working with U.S. medical practices Benefits - Salary: $3,000 – $4,000 per month* - Full time: 100% remote - work from wherever you’re happiest and most productive - Flexibility: We trust you to manage your time and balance your work and life - Paid Time Off: 27–29 days per year. *Please note that this is a gross salary and that you are responsible for any tax-related procedures in your country of residence. We kindly ask you to apply only if you are happy to work remotely as an independent contractor.

Role Description Greater China is a key region in Asia-Pacific for ACAMS, and we’re hiring a Marketing Manager to build our brand and drive revenue as we scale. This is a hands-on, execution-focused role where you will own foundational positioning, work in lockstep with sales to build pipeline, and create demand generation materials that actually move deals. You’ll translate ACAMS’ products into narratives that resonate with B2B enterprise and B2B2C buyers, test and refine messaging in real sales conversations, and help set up a repeatable go-to-market motion. If you want to shape how an entire region understands and buys an industry-defining product, this is the role for you. Responsibilities - Drive marketing influenced pipeline - Drive Regional Pipeline: Own a regional pipeline target and be directly accountable for generating and accelerating revenue. Partner with sales leaders to align on target accounts, segment priorities, as well as go-to-market motions and proactively diagnose and address performance gaps when the region is behind target. - Define Positioning & Messaging: Articulate ACAMS certifications and membership products into clear, differentiated value propositions tailored to the specific needs, language, and purchasing dynamics of Greater China. - Execute Campaigns: Coordinate across B2B2C, ABM, demand gen, events, and partner marketing (including resellers and Big 4 firms) to deliver a cohesive, locally relevant marketing mix. - Act as the Voice of the Region: Ensure Greater China's priorities are represented in regional planning. Develop and run regional programs and oversee the adaptation of global content where relevant and manage the regional activity calendar. Qualifications - 5-7+ years of experience in B2B marketing with a regional focus (field, demand gen, or regional marketing) supporting enterprise sales motions in a high growth tech company. - Proven pipeline generation: You’ve owned a number, built programs to hit it, and can demonstrate how your work directly created revenue opportunities. - Commercial & analytical instincts: You think in terms of deal progression and buyer objections - not just awareness or engagement metrics. - A bias toward execution: You’re comfortable moving from strategy to doing - building enablement assets, shaping campaigns, supporting events and iterating quickly based on feedback. - Strong AI fluency: You actively use AI tools in your marketing workflow (content generation, audience insights, campaign optimization) and can articulate how AI changes the playbook. - Comfort in ambiguity: You thrive in fast-moving environments where scope isn’t always fully defined, and ownership matters more than process. - Language skills: Native Mandarin Chinese and fluent English speaker. Company Description ACAMS is the leading international membership organization dedicated to providing opportunities for anti-financial crime education, best practices, and peer-to-peer networking to AFC professionals globally. With over 120,000 members across 200+ countries and territories, ACAMS is committed to the mission of combatting financial crime through the provision of anti-money laundering/counterterrorism-financing, anti-fraud and sanctions knowledge-sharing, thought leadership, risk-mitigation services, and platforms for public-private dialogue. The association’s CAMS certification is the gold-standard qualification for AFC professionals. It also offers CGSS certification for sanctions professionals, CAFS certification for anti-fraud professionals, and CCAS certification for AFC practitioners in the crypto space. ACAMS’ 65+ Chapters globally further amplify the association’s mission through training and networking initiatives.

• Coordinate with Ministry representatives and District Education Officers to secure project endorsements. • Translate complex AI performance data into accessible impact stories and executive briefs for senior leadership. • Oversee interactive workshops and field roadshows across urban and rural sectors. • Build trust with parents and school committees using accessible communication tools, such as WhatsApp and localised narratives. • Develop tailored messaging in Urdu and regional dialects.