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UpGuard

We're on a mission to protect the world's data.

Lifecycle Marketing Manager

MarketingMarketingFull TimeRemoteSeniorTeam 51-200Since 2012H1B No SponsorCompany SiteLinkedIn

Location

Australia

Posted

1 day ago

Salary

0

Seniority

Senior

Bachelor Degree5 yrs expEnglish

Job Description

Lifecycle Marketing Manager

UpGuard

• Design and continuously improve lifecycle strategies across the prospect journey • Build scalable nurture programs that educate, qualify and generate demand from large low-intent audiences • Create repeatable lifecycle plays that product marketing squads can deploy consistently across products and regions • Define entry, exit and success criteria for lifecycle programs • Optimise journeys using behavioural signals, engagement data and conversion insights • Own the middle of the funnel, turning known contacts into qualified buying intent. • Partner with BDR leadership on lead routing, recycling and hand-raiser strategies. • Design programs that increase marketing-generated pipeline while reducing unresponsive lead volumes. • Develop always-on reactivation and recycling motions that continuously create new opportunities. • Own email as a marketing channel across the business • Establish templates, governance, QA standards and best practices that improve quality and scalability • Develop modular email frameworks that allow teams to build campaigns efficiently while maintaining consistency • Drive improvements in deliverability, engagement, accessibility and mobile performance • Partner with content teams to improve how email is planned, written and produced • Build lifecycle programs that support cross-sell and expansion • Partner with Customer Success and Product Marketing to create campaigns that generate expansion pipeline • Identify opportunities to increase customer engagement throughout the lifecycle • Act as the connective tissue between Product Marketing, Marketing Operations, Revenue Operations and Sales. • Translate business priorities into scalable lifecycle programs. • Influence stakeholders without relying on direct authority. • Build processes and documentation that improve consistency across teams. • Define lifecycle KPIs and reporting frameworks • Analyse funnel performance to identify bottlenecks and opportunities • Run structured experiments to improve engagement and pipeline conversion • Use insights to continually evolve lifecycle programs and operating models

Job Requirements

  • 5+ years in lifecycle, marketing automation, demand generation or growth marketing within B2B SaaS
  • Strong experience building lifecycle strategies rather than simply executing campaigns
  • Deep experience with HubSpot (or similar) and marketing automation platforms
  • Experience designing nurture programs that influence complex buying journeys
  • Strong understanding of lead management, scoring, routing and sales alignment
  • Excellent analytical skills with a passion for experimentation and optimisation
  • Outstanding stakeholder management and communication skills

Benefits

  • Monthly Lifestyle subsidy: use this for financial, physical and mental wellbeing (all regions)
  • WFH set-up allowance: to ensure you have the right environment to work in, we will help you get set-up within your first 3 months at UpGuard (all regions)
  • $1500 USD annual Learning & Development allowance: to support your career development all team members will be able to expense development opportunities against this allowance (all regions)
  • Annual leave: PTO plus two additional UpGuardian leave days to give you time to recharge your batteries
  • 18 weeks paid Parental Leave: irrespective of parenting role (all regions)
  • Personal Leave allowance: this includes sick & carer’s leave (all regions)
  • Fully remote working environment: whilst we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance (all regions)
  • Top spec hardware: all team members will be provided with top-spec laptops for their role (all regions)
  • Personal device security & online privacy protection subsidy: UpGuard provides team members with a paid subscription to personal device security & online privacy protection platform (all regions)
  • Generative AI subsidy: UpGuard provides paid subscriptions for all team members to access generative AI tools to support their work (all regions)

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