Role Description SurveyMonkey is running content like a newsroom, constant output of sharp, specific, unmistakably-us writing: blog posts that take a real stance, campaign copy that earns attention, landing pages that convert, social content that builds audiences, and short-form assets that stretch across every channel we touch. This role sits at the intersection of AI-assisted writing and data-informed storytelling. You'll work with data scientists and analysts to find the insight inside the dataset, then turn it into something a human actually wants to read. This is not a traditional content manager role. It's also not a "prompt engineer" role. It's both, at once: a skilled human writer who has cracked the code on how to get great output from AI tools, and who can move fast without sacrificing the voice, the specificity, or the point of view that makes SurveyMonkey content worth reading. You'll sit inside the MarCo team and partner closely with brand, comms, social, product marketing, and our data science team. What you’ll be working on - Own content production across long-form (blog, SEO, reports, thought leadership) and short-form (ads, emails, social, landing page copy, in-product messaging) formats. - Use AI writing tools fluently to draft, iterate, and scale — while serving as the final editor and quality check before anything goes out. - Translate briefs, strategy docs, and campaign inputs into structured, brand-consistent prompts and workflows that produce first drafts worth editing. - Partner with data scientists and analysts to find the story inside a dataset — turning survey results, product usage trends, or research reports into clear, compelling narratives that non-technical audiences actually want to engage with. - Take raw numbers and turn them into headlines, frameworks, and angles — not just captions for charts. - Maintain and evolve a library of prompt frameworks, brand guidelines, and content reference material that any AI tool can be pointed at. - Develop and manage a content calendar in collaboration with campaign and channel leads. - Adapt tone and format by channel and audience without losing our voice: the same witty, human, reliable curiosity should read naturally in a LinkedIn post, a product email, and a 2,000-word report. - Work with brand and creative teams to help ensure AI-assisted output doesn't flatten our personality. - Spot and fix the tell-tale signs of generic AI content before we add to the slop. Qualifications - 5+ years of content writing experience, with a portfolio that shows range across long-form and short-form formats. - Demonstrable fluency with AI writing tools (we use Claude and Gemini) not as a novelty, but as a core part of your writing process. - A genuine editorial instinct: you know when copy is too vague, too hedged, or too obviously machine-generated, and you fix it without being told. - Proven ability to work with data — you can sit with a spreadsheet, a research report, or a data scientist's findings and extract a point of view worth publishing. - Comfort with data visualization concepts and the ability to write copy that contextualizes and amplifies charts rather than just labeling them. - Experience writing for a SaaS or technology brand, ideally in a marketing context. - Comfort with SEO fundamentals and writing for organic discovery. - The ability to internalize a brand voice deeply enough to replicate it across contexts and tools — and to teach that voice to an AI. - Strong project management instincts: you can juggle multiple active briefs, flag blockers early, and hit deadlines without a lot of hand-holding. - A bias toward specificity. Generic thought leadership is not our thing. A strong, brave, helpful point of view is. Requirements - The base pay provided for this position ranges from $95,200.00/ year - $112,000.00/ year depending on the geographic market and assuming a full-time schedule. - Actual base pay is based on a number of factors including market location, job-related knowledge, education or training, skills, and experience. Benefits - Bonuses may also be offered as part of the total compensation package. - Competitive benefits package including medical, dental, vision, life, and disability insurance. - RRSP matching. - Flexible spending & health savings account. - Paid holidays and paid time off. - Employee assistance program. - Other company benefits.

Role Description As our Demand Generation Manager, you'll operate as a Growth Marketing Manager, owning the strategy, execution, and content that turns business priorities into pipeline. This is a hands-on builder role for someone who thrives on creating, testing, and improving. You'll wear multiple hats—campaign strategist, content creator, storyteller, and growth marketer—working closely with Sales, Product, and Marketing to bring ideas to life and deliver measurable business results. - Build and execute integrated demand generation campaigns across email, digital, webinars, outbound, social, partner, and Microsoft ecosystem channels. - Create compelling marketing assets—including landing pages, website content, product messaging, sales collateral, case studies, and campaign materials—that engage buyers and support revenue growth. - Develop clear, value-driven messaging that transforms product capabilities into stories customers understand and act on. - Partner with Sales to identify target accounts, align campaigns, and generate qualified pipeline. - Optimize the buyer journey by improving conversion rates from lead to MQL to SQL through testing, data, and continuous refinement. - Produce and coordinate engaging product videos, including concept development, scripting, and production support. - Use AI every day to accelerate content creation, research audiences, generate campaign variations, and improve marketing performance while maintaining quality and brand standards. - Build repeatable AI-powered workflows, prompts, and processes that help the marketing team work smarter and faster. - Execute A/B testing across messaging, creative, offers, and channels to continually improve campaign performance and ROI. - Manage campaign execution within marketing automation platforms such as Dynamics 365, HubSpot, or similar platforms while partnering with Revenue Operations on lead scoring, attribution, and lifecycle management. - Support webinars, events, partner programs, and follow-up campaigns that generate engagement and pipeline. - Collaborate across Marketing, Sales, Product, and Services to continuously improve messaging, campaigns, and the customer buying experience. Qualifications - 4–7 years of experience in Demand Generation, Growth Marketing, or B2B SaaS Marketing. - Proven success executing integrated, multi-channel demand generation campaigns. - Strong content creation skills, including writing, positioning, and digital asset development. - Experience building landing pages, campaign assets, and customer-facing marketing content. - Analytical mindset with the ability to interpret data and optimize campaign performance. - Demonstrated experience using AI tools to improve marketing execution, content creation, and productivity. Requirements - Experience within ERP, construction technology, or the Microsoft ecosystem. - Familiarity with web CMS platforms, video production tools, and design software. - Experience building AI-assisted workflows, automations, or prompt libraries that improve team efficiency. Benefits - Remote work flexibility. - Opportunity to work with cutting-edge AI tools. - Collaborative and fast-paced work environment.

• Run the day-to-day operation of the organic content engine across YouTube (long-form) and short-form (Shorts, Reels, TikTok), supporting both long and short form end to end • Manage the organic editing team day-to-day: hiring, onboarding, scheduling, deadlines, workflow, and throughput. The Social Media Growth Strategist sets creative standards and direction; you keep the team shipping to those standards on time • Own execution of the organic content calendar and the publishing cadence across all channels • YouTube channel management: uploads, titles, descriptions, tags, thumbnails, playlists, cards and end screens, and community • Oversee testimonial video production, from pipeline to publish • Run split testing across YouTube (thumbnails, titles, hooks) and hand clean results back to the Social Media Growth Strategist and the Paid team • Track organic performance, report weekly, and feed winning hooks, themes, and formats back to the Strategist and the Paid team • Coordinate SEO tasks and website hygiene, including blog operations and website consolidation • Coordinate FTC compliance checks across organic content and funnels, and flag legal risk to leadership • Reputation monitoring and response coordination • Drive the quarterly planning cadence and monthly sweeps across the organic org • Coordinate course and content project delivery: timelines, dependencies, and launch readiness • Create SOPs and repeatable workflows so the organic engine runs on reliable systems rather than one-off effort

• Own the content calendar from beginning to end, including quarterly editorial planning • Plan, organize, execute, and publish content at a rapid pace to support all company initiatives • Work with our creative team to execute best-in-class digital assets (videos, case studies, ebooks, etc.) for use in demand generation campaigns, sales enablement, and event strategies • Conduct primary and secondary research and synthesize data into compelling content deliverables • Define and execute Applause’s thought leadership strategy • Be the driving force behind audience personas, research, and topic selection • When needed, cultivate an on-demand team of freelancers & agencies, manage all relationships and deadlines