Applause

Role Description The purpose of this role is to drive Applause's inbound pipeline and live brand presence by owning paid media programs across Google, Meta, and LinkedIn. This role is responsible for contributing to new sales pipeline growth through efficient ad spend, steady MQL flow, and high-impact event execution that converts audience into action. This role will also support our event motion and work directly with our Events Marketing Manager to coordinate and execute our ~50+ event calendar. We're looking for a motivated, detail-obsessed Demand Generation & Events Marketing Coordinator to join Applause's marketing team. You'll own our paid digital ad programs and play a critical supporting role in our events strategy, ensuring leads are flowing, spend is efficient, and every event we attend or host is flawlessly executed. You'll partner closely with Sales to ensure inbound lead quality meets our standards and collaborate with the broader marketing team to keep the pipeline healthy and growing. Responsibilities: - Paid Media & Demand Generation - Own day-to-day management of paid programs across Google Ads, Meta (Facebook/Instagram), and LinkedIn Campaign Manager — including campaign setup, audience targeting, budget pacing, and creative rotation. - Monitor and optimize campaigns weekly to improve CAC, CPL, and ROAS; surface performance trends and recommendations to the Director of Marketing. - Report on funnel metrics weekly and monthly: impressions, clicks, CPL, MQL volume, and lead-to-SQL conversion. - Stay current on paid media best practices, platform updates, and competitive benchmarks to keep Applause's programs sharp. - Events Coordination & Execution - Lead end-to-end planning and execution of smaller events (small tradeshows, etc.) with full ownership of logistics, timelines, and deliverables; support the Events Marketing Manager on tier-1 and tier-2 events. - Coordinate pre-event promotional campaigns (emails, social posts, paid boosts) and maintain the events calendar, prep documents, and post-event recap templates in Asana and Google Drive. - Partner with Sales and Partnerships to define post-event lead follow-up workflows and ensure CRM attribution is accurate in HubSpot. - Track event ROI metrics, including leads captured, meetings booked, pipeline generated, and cost-per-lead by event. Qualifications - 2–3+ years of marketing experience at a B2B SaaS or tech company. - Hands-on experience managing paid media campaigns on at least two of the following: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager. - Familiarity with HubSpot CRM; comfortable with Asana or similar project management platforms. - Exceptional organizational skills with the ability to manage multiple campaigns and event deadlines simultaneously, with strong attention to detail. - Ownership mindset — takes accountability for outcomes, not just tasks; thrives in a remote setup and works effectively cross-functionally with Sales, Partnerships, and creative teammates. - Effective in a remote setup with a stable 50+ Mbps internet connection. - Can work an 8-hour shift between the hours of 9:00 am - 6:00 pm MST. Benefits - 100% remote w/ no office mandate. - Earned PTO. - 20 official company holidays. - Amazing colleagues. - Energetic culture that is positive and celebrates together. - Inspiring mission & software product. - Ability to grow your career at a fast-growing tech startup.

• Own day-to-day management of paid programs across Google Ads, Meta (Facebook/Instagram), and LinkedIn Campaign Manager — including campaign setup, audience targeting, budget pacing, and creative rotation • Monitor and optimize campaigns weekly to improve CAC, CPL, and ROAS; surface performance trends and recommendations to the Director of Marketing • Report on funnel metrics weekly and monthly: impressions, clicks, CPL, MQL volume, and lead-to-SQL conversion • Stay current on paid media best practices, platform updates, and competitive benchmarks to keep Applause's programs sharp • Lead end-to-end planning and execution of smaller events (small tradeshows, etc.) with full ownership of logistics, timelines, and deliverables; support the Events Marketing Manager on tier-1 and tier-2 events. • Coordinate pre-event promotional campaigns (emails, social posts, paid boosts) and maintain the events calendar, prep documents, and post-event recap templates in Asana and Google Drive • Partner with Sales and Partnerships to define post-event lead follow-up workflows and ensure CRM attribution is accurate in HubSpot • Track event ROI metrics, including leads captured, meetings booked, pipeline generated, and cost-per-lead by event

The Senior Product Manager will empower our engineering and design teams to do their best work. They will manage sprints, feature stories, design mocks, customer research, market research, and product roadmaps while helping us develop our product strategy. **Responsibilities: ** - Manage Jira epics & stories to empower engineers and designers to do their best work - Help the team complete 90% of roadmap features on time - Lead the planning and execution of user research - Help determine what new feature(s) to build in H2 2026 and beyond. - Achieve a 40% survey result from customers (i.e. this is our internal benchmark that makes it clear we have excellent product-market-fit) - Utilize data across our apps to understand the strengths and weaknesses of the product - Gather and analyze product feedback directly from customers. Use the feedback to prioritize the roadmap and help us achieve our sales and retention goals.

Role Description The Senior Product Manager will empower our engineering and design teams to do their best work. They will manage sprints, feature stories, design mocks, customer research, market research, and product roadmaps while helping us develop our product strategy. - Manage Jira epics & stories to empower engineers and designers to do their best work - Help the team complete 90% of roadmap features on time - Lead the planning and execution of user research - Help determine what new feature(s) to build in H2 2026 and beyond - Achieve a 40% survey result from customers (i.e. this is our internal benchmark that makes it clear we have excellent product-market-fit) - Utilize data across our apps to understand the strengths and weaknesses of the product - Gather and analyze product feedback directly from customers. Use the feedback to prioritize the roadmap and help us achieve our sales and retention goals Qualifications - 5+ years of Product Management experience, with a proven track record of delivering successful products that drive measurable impact - End-to-end product ownership experience, from ideation and specification through development, release, analysis, and iteration - Passion for customer research, deeply committed to understanding user needs through qualitative and quantitative insights, including conducting user interviews, analyzing behavioral data, and uncovering feature opportunities to validate ideas - Strong alignment with Jobs to Be Done (JTBD), ensuring product decisions align with Applause’s Product Vision Statement and drive meaningful outcomes - Data-driven decision-making expertise, utilizing user tracking and product analytics tools such as Pendo to inform strategy and measure success - Exceptional communication skills, with the ability to effectively engage stakeholders at all levels, from frontline employees to executives, both within and outside the organization - Collaborative and leadership-oriented, thriving in team environments, working cross-functionally with multiple stakeholders, and stepping into leadership roles as needed to drive alignment and execution Benefits - 100% remote w/ no office mandate - Unlimited PTO - 20 official company holidays - Health care - Life insurance - Stock options - Amazing colleagues - Energetic culture that is positive and celebrates together - Inspiring mission & software product - Ability to grow your career by being early in a fast-growing tech startup

Role Description The Enterprise AE will sell our software to Enterprise businesses within the home service space. They will source new customers through outbound efforts and through attending industry trade shows, and they will work on upselling existing clients. They will alleviate this responsibility from the VP of Sales, allowing them to focus on strategic initiatives within the sales organization. - Account Management: Own and manage a portfolio of high-value accounts, including identifying growth opportunities, expanding existing customer ARR, and ensuring client success. - Business Development: Conduct outbound calls and emails to generate new business, and proactively identify opportunities to close net-new customers. - Sales Strategy: Collaborate with Sales Development Representatives (SDRs) and Marketing to develop targeted strategies for engaging large pest control, lawn care, and HVAC companies, especially those with private equity backing or franchised operations. - Trade Show Engagement: Attend relevant trade shows and industry events to network, generate leads, and build lasting relationships with key decision-makers. - Consultative Selling: Provide consultative sales expertise to identify client needs and deliver tailored solutions that drive measurable value, from streamlining technician efficiency to improving customer retention. - Pipeline Management: Maintain a robust pipeline of qualified prospects and forecast accurately using Applause's CRM tools. - Cross-functional Collaboration: Work closely with Customer Success, Product, and Marketing teams to ensure a seamless customer journey and maximize client satisfaction. Qualifications - 5+ years of enterprise sales experience, with a track record of closing deals with high-value accounts in home services. - Deep understanding of operational challenges within technician-heavy sectors (over 250 techs), including franchise dynamics, private equity influence, and the unique business needs of large-scale service organizations. - Demonstrated ability to manage complex sales cycles, negotiate contracts, and close six- and seven-figure deals. - Exceptional verbal and written communication skills with the ability to articulate value propositions and build trust with senior decision-makers. - Ability to thrive in a fast-paced, high-growth startup environment, with a willingness to take ownership and adapt to evolving strategies. - Bachelor’s degree in Business, Marketing, or related field (preferred but not required). - Experience with the following sales tools: Hubspot, Apollo, LinkedIn, Etc (preferred but not required). Preferred Qualifications - Startup or high-growth company experience. - History of exceeding quota in a prospecting-focused role. Benefits - 100% remote w/ no office mandate. - Unlimited PTO. - 22 official company holidays. - Health care. - Life insurance. - Stock options. - Amazing colleagues. - Energetic culture that is positive and celebrates together. - Inspiring mission & software product. - Ability to grow your career by being early in a fast-growing tech startup.

- Account Management: Own and manage a portfolio of accounts, including identifying growth opportunities, expanding existing customer ARR, and ensuring client success. - Business Development: Conduct outbound calls and emails to generate new business, and proactively identify opportunities to close net new customers. Manage the full sales cycle from initial contact to close. - Sales skills: Conduct comprehensive discovery calls to understand prospect needs and pain points. Deliver compelling product demonstrations and presentations. - Sales Strategy: Collaborate with Sales Development Representatives (SDRs) and Marketing to follow up on leads for pest control, lawn care, and HVAC companies. - Trade Show Engagement: Attend relevant trade shows and industry events to network, generate leads, and build lasting relationships with potential customers. This will require travel around 2-4 times per quarter. - Consultative Selling: Provide consultative sales expertise to identify client needs and deliver tailored solutions that drive measurable value, from streamlining technician efficiency to improving customer retention. - Pipeline Management: Maintain a robust pipeline of qualified prospects and forecast accurately using Applause's CRM tools. - Cross-functional Collaboration: Work closely with Customer Success, Product, and Marketing teams to ensure a seamless customer journey and maximize client satisfaction.

Applause is raising the bar for digital quality and employee experience. Recognized as a Top Workplace, Applause provides award-winning software testing and UX research solutions to top brands. Our fully managed services leverage a global team and the world's largest independent testing community. We improve digital experiences for global innovators like Google, Microsoft, PayPal, Starbucks, Vodafone, and BMW. The Role As Head of Product - Model Evaluation at Applause, you will lead the development of a strategic new AI evaluation platform—and play a foundational role in bringing it to market from the ground up. You will define the product vision, identify target customer personas, and shape the go-to-market strategy, while building the systems that measure, monitor, and improve AI models in production. As the business matures, you will act as the product leader. This position reports directly to the CTO. This is a rare opportunity to combine 0→1 product building with enterprise-scale impact. You’ll create a new category for Applause—extending our leadership in digital quality into AI—by developing capabilities such as LLM-as-a-judge systems, human-in-the-loop feedback pipelines, and model observability frameworks. You won’t just refine an existing product; you’ll define what this business becomes and how it wins in the market and then build the team that scales it. Key Responsibilities: · Define the vision, positioning, and roadmap for Applause’s AI evaluation offering · Identify and develop target customer personas (e.g., AI platform teams, ML leaders, product orgs) · Design and execute the go-to-market strategy, including packaging, pricing, and initial sales motions · Partner with sales and marketing to validate demand, refine messaging, and drive early adoption · Translate market feedback into rapid product iteration and differentiation LLM Evaluation Systems (in partnership with ML/DS) · Partner with data science and ML teams to design closed loop systems: model → evaluation → insight → improvement · Bring LLM-as-a-judge systems into production use for grading, ranking, and preference modeling · Partner with ML teams on iteration strategies (prompting, fine-tuning, data collection) · Ensure evaluation outputs translate into actionable improvements for customers Human-in-the-Loop Feedback Systems (in partnership with Community Ops) · Leverage Applause’s global testing community to design scalable human evaluation pipelines · Define workflows, annotation schemas, and quality controls to produce gold data sets · Balance quality, cost, and latency to meet customer requirements Cross-Functional Leadership · Act as the bridge between product, data science, engineering, and go-to-market teams · Translate complex technical capabilities into clear, differentiated product offerings · Drive alignment on priorities, success metrics, and execution plans Job Requirements and Preferred Skills: Required · 5+ years of product management experience, including work on AI/ML-driven or data products · Experience owning or contributing to 0→1 product development and go-to-market strategy · Demonstrated ability to take a product from concept to paying customers · Strong ability to define customer personas, value propositions, and product positioning · Experience working closely with data science or machine learning teams · Comfortable engaging at a technical level with ML engineers. You can discuss model architectures, evaluation metrics, and API design without needing a translator · Strong understanding of metrics, experimentation, and data quality · Experience with B2B/enterprise products and technical buyer personas Preferred · Background in data-science, machine learning, or engineering · MBA or equivalent experience · Experience with model evaluation systems, including human and/or automated approaches · Familiarity with LLM-as-a-judge, pairwise ranking, or preference modeling · Understanding of the limitations and tradeoffs in evaluating generative AI systems · Experience at AI evaluation/tooling companies (eg Arize, Langsmith, Galileo, Scale AI, Weights & Biases, or Humanloop) or as a buyer/implementer of such tools at an enterprise · MBA or equivalent experience in high growth, product led organizations Why Applause? You'll help build a new business line from the ground up — with the backing of an established company that already has enterprise relationships with the world's biggest brands. Here's what makes this opportunity unique: · Built-in moat: Applause's global testing community gives you a human-in-the-loop evaluation infrastructure that no AI startup can replicate. You're not starting from zero — you're starting from a million evaluators. · CTO sponsorship: This role reports directly to the CTO with a clear mandate and executive air cover to build fast. · Enterprise access: Applause already sells to the Fortune 500. You'll have warm introductions, existing contracts, and credibility that would take a startup years to build. · Category creation: You're not optimizing an existing product. You're defining a new business for a company that's ready to invest in it. Additional benefits: · Flexible work environment with top talent from across the globe. · International team of 450+ passionate, talented co-workers. · Hands-on projects providing exposure to well-known, global brands. Applause Core Values: As a global employee community, we strive to uphold the following core values, which are critical to business success and how we measure individual and team performance. Do you share our core values? · Be Accountable: You love to take ownership, and hold yourself and others accountable to increase empowerment and success. · Celebrate Authenticity: You love bringing your true self to work and creating genuine and trustful relationships within a diverse environment. · In It Together: You have a team-first mindset and love collaborating with your peers. · Create Value for Our Customers: You love delivering meaningful business impact and being a release partner for all aspects of digital quality. · Crush Your Goals: You always strive for excellence and constantly seek ways to be better, more effective and more efficient. Accommodations: Applause is a place where everyone belongs and where we believe everyone deserves the exceptional. We continue to celebrate diversity and are committed to creating an inclusive, equitable environment for our employees. If you believe you require a reasonable accommodation und.er any of the legally protected characteristics, please click here to complete an accommodation request. Please note, Applause will only review requests for applications that have been submitted. We will review your qualifications and follow up with you regarding your request if your qualifications meet our current needs. #LI-OB1

Role Details: Full Time | Remote | Hiring Immediately Applause Hiring Manager: Chris Anderson, VP of Sales Purpose: The role’s purpose is to set 12+ completed demos per month by making outbound calls and sending outbound emails. Also, to help promote our booth / presence at trade shows via pre-event outreach. Benefits: Competitive compensation with hourly base and uncapped commissions | 100% remote w/ no office mandate | 19 paid company holidays | 12 PTO days annually | Amazing colleagues | Energetic culture that is positive and celebrates together | Inspiring mission & software product | Ability to grow your career at a fast-growing tech startup Job Description: The Sales Development Representative (SDR) will create demos for our Account Executives (AE’s) by making outbound phone calls and sending outbound emails to our lead lists. Note: All applications must be submitted in English. Responsibilities: - Outbound Engagement: Focus 80%+ of your time on outbound calls and emails to engage SMB prospects. - Product Representation: Represent Applause with integrity, passion, professionalism, and a deep understanding of the product’s features and benefits. - Prospect Education: Help cold prospects understand the value of Applause software, building awareness and interest. - Demo Scheduling: Set qualified demos for interested SMB prospects to meet with AEs, facilitating pipeline growth. - Trade Show Engagement: Call trade show attendees, encourage booth visits, and follow up to nurture leads. Qualifications: - Sales Experience: 1–2+ years of experience in outbound B2B SaaS sales, with a proven track record of meeting or exceeding SDR quotas. - Communication Skills: Strong verbal and written communication skills, with the ability to engage SMB decision-makers effectively. - Technical Proficiency: Familiarity with using sales CRMs (e.g., HubSpot or Salesforce) to manage prospecting and pipeline activities. - High-Volume Activity: Comfortable making 200+ outbound calls per day in a fast-paced environment. - Time Management: Strong organizational skills and the ability to balance high activity levels with effective follow-ups. - Remote Effectiveness: Proven ability to work in a remote environment with excellent time management, a reliable internet connection, and zero noticeable latency. - Work Flexibility: Ability to work an 8-hour shift within the hours of 7 AM – 7 PM EST to support client needs and outreach strategies. About Applause Applause is a SaaS start-up founded by experienced entrepreneurs and backed by the best VCs in Silicon Slopes. We’re focused on helping companies supercharge their team’s performance so they can win more lifelong customers. Learn more about our company and culture here: https://www.applausehq.com/about-us

Role Details: Full Time | Remote | Hiring Immediately Applause Hiring Manager: Chris Anderson, VP of Sales Purpose: The role’s purpose is to set 12+ completed demos per month by making outbound calls and sending outbound emails. Also, to help promote our booth / presence at trade shows via pre-event outreach. Benefits: Competitive compensation with hourly base and uncapped commissions | 100% remote w/ no office mandate | 19 paid company holidays | 12 PTO days annually | Amazing colleagues | Energetic culture that is positive and celebrates together | Inspiring mission & software product | Ability to grow your career at a fast-growing tech startup Job Description: The Sales Development Representative (SDR) will create demos for our Account Executives (AE’s) by making outbound phone calls and sending outbound emails to our lead lists. Note: All applications must be submitted in English. Responsibilities: - Outbound Engagement: Focus 80%+ of your time on outbound calls and emails to engage SMB prospects. - Product Representation: Represent Applause with integrity, passion, professionalism, and a deep understanding of the product’s features and benefits. - Prospect Education: Help cold prospects understand the value of Applause software, building awareness and interest. - Demo Scheduling: Set qualified demos for interested SMB prospects to meet with AEs, facilitating pipeline growth. - Trade Show Engagement: Call trade show attendees, encourage booth visits, and follow up to nurture leads. Qualifications: - Sales Experience: 1–2+ years of experience in outbound B2B SaaS sales, with a proven track record of meeting or exceeding SDR quotas. - Communication Skills: Strong verbal and written communication skills, with the ability to engage SMB decision-makers effectively. - Technical Proficiency: Familiarity with using sales CRMs (e.g., HubSpot or Salesforce) to manage prospecting and pipeline activities. - High-Volume Activity: Comfortable making 200+ outbound calls per day in a fast-paced environment. - Time Management: Strong organizational skills and the ability to balance high activity levels with effective follow-ups. - Remote Effectiveness: Proven ability to work in a remote environment with excellent time management, a reliable internet connection, and zero noticeable latency. - Work Flexibility: Ability to work an 8-hour shift within the hours of 7 AM – 7 PM EST to support client needs and outreach strategies. About Applause Applause is a SaaS start-up founded by experienced entrepreneurs and backed by the best VCs in Silicon Slopes. We’re focused on helping companies supercharge their team’s performance so they can win more lifelong customers. Learn more about our company and culture here: https://www.applausehq.com/about-us

Role Details: Full Time | Remote | Hiring Immediately Applause Hiring Manager: Chris Anderson, VP of Sales Purpose: The role’s purpose is to set 12+ completed demos per month by making outbound calls and sending outbound emails. Also, to help promote our booth / presence at trade shows via pre-event outreach. Benefits: Competitive compensation with hourly base and uncapped commissions | 100% remote w/ no office mandate | 19 paid company holidays | 12 PTO days annually | Amazing colleagues | Energetic culture that is positive and celebrates together | Inspiring mission & software product | Ability to grow your career at a fast-growing tech startup Job Description: The Sales Development Representative (SDR) will create demos for our Account Executives (AE’s) by making outbound phone calls and sending outbound emails to our lead lists. Note: All applications must be submitted in English. Responsibilities: - Outbound Engagement: Focus 80%+ of your time on outbound calls and emails to engage SMB prospects. - Product Representation: Represent Applause with integrity, passion, professionalism, and a deep understanding of the product’s features and benefits. - Prospect Education: Help cold prospects understand the value of Applause software, building awareness and interest. - Demo Scheduling: Set qualified demos for interested SMB prospects to meet with AEs, facilitating pipeline growth. - Trade Show Engagement: Call trade show attendees, encourage booth visits, and follow up to nurture leads. Qualifications: - Sales Experience: 1–2+ years of experience in outbound B2B SaaS sales, with a proven track record of meeting or exceeding SDR quotas. - Communication Skills: Strong verbal and written communication skills, with the ability to engage SMB decision-makers effectively. - Technical Proficiency: Familiarity with using sales CRMs (e.g., HubSpot or Salesforce) to manage prospecting and pipeline activities. - High-Volume Activity: Comfortable making 200+ outbound calls per day in a fast-paced environment. - Time Management: Strong organizational skills and the ability to balance high activity levels with effective follow-ups. - Remote Effectiveness: Proven ability to work in a remote environment with excellent time management, a reliable internet connection, and zero noticeable latency. - Work Flexibility: Ability to work an 8-hour shift within the hours of 7 AM – 7 PM EST to support client needs and outreach strategies. About Applause Applause is a SaaS start-up founded by experienced entrepreneurs and backed by the best VCs in Silicon Slopes. We’re focused on helping companies supercharge their team’s performance so they can win more lifelong customers. Learn more about our company and culture here: https://www.applausehq.com/about-us