• Run the day-to-day operation of the organic content engine across YouTube (long-form) and short-form (Shorts, Reels, TikTok), supporting both long and short form end to end • Manage the organic editing team day-to-day: hiring, onboarding, scheduling, deadlines, workflow, and throughput. The Social Media Growth Strategist sets creative standards and direction; you keep the team shipping to those standards on time • Own execution of the organic content calendar and the publishing cadence across all channels • YouTube channel management: uploads, titles, descriptions, tags, thumbnails, playlists, cards and end screens, and community • Oversee testimonial video production, from pipeline to publish • Run split testing across YouTube (thumbnails, titles, hooks) and hand clean results back to the Social Media Growth Strategist and the Paid team • Track organic performance, report weekly, and feed winning hooks, themes, and formats back to the Strategist and the Paid team • Coordinate SEO tasks and website hygiene, including blog operations and website consolidation • Coordinate FTC compliance checks across organic content and funnels, and flag legal risk to leadership • Reputation monitoring and response coordination • Drive the quarterly planning cadence and monthly sweeps across the organic org • Coordinate course and content project delivery: timelines, dependencies, and launch readiness • Create SOPs and repeatable workflows so the organic engine runs on reliable systems rather than one-off effort

• Own the content calendar from beginning to end, including quarterly editorial planning • Plan, organize, execute, and publish content at a rapid pace to support all company initiatives • Work with our creative team to execute best-in-class digital assets (videos, case studies, ebooks, etc.) for use in demand generation campaigns, sales enablement, and event strategies • Conduct primary and secondary research and synthesize data into compelling content deliverables • Define and execute Applause’s thought leadership strategy • Be the driving force behind audience personas, research, and topic selection • When needed, cultivate an on-demand team of freelancers & agencies, manage all relationships and deadlines

• Write, edit, and proofread engaging English copy for client projects and internal marketing efforts • Ensure that all copy is clear, engaging, and strategically crafted to resonate with the target audience • Adapt tone, style, and messaging as needed • Oversee the quality of copy produced by in-market copywriters and editors • Collaborate with in-house and client teams to provide strategic support across all copywriting and transcreation projects • Provide regional leadership in the APAC region on copywriting and editor projects • Proactively implement AI tools in your day-to-day workflow to support speed and scale

Role Description We're looking for an experienced Freelance Content Strategist to adapt an existing APAC content strategy for the South Korean market. This is a fixed-scope sprint project where you'll review an established regional strategy and create a market-specific adaptation pack that helps local teams execute with greater cultural relevance—without changing the overarching strategic direction. This role is ideal for someone who combines strategic thinking with strong local market expertise and enjoys turning broad regional strategies into locally meaningful recommendations. - Review an existing APAC content strategy and identify opportunities for adaptation to the South Korea market. - Develop a comprehensive Regional Adaptation Pack (approximately 10 pages) that provides practical guidance for local execution. - Identify local content priorities, audience behaviours, cultural insights, messaging considerations, and relevant content opportunities. - Recommend platform-specific considerations based on local digital and social media consumption habits. - Ensure recommendations remain aligned with the existing regional strategy while enhancing local relevance. - Present insights in a clear, concise, and actionable format suitable for regional and local stakeholders. - Work independently while collaborating with the regional team throughout the project. Qualifications - 3+ years of experience developing content strategies, marketing strategies, or editorial frameworks for South Korea audiences. - Based in South Korea or have extensive knowledge of the local market. - Strong understanding of local culture, consumer behaviour, digital platforms, and emerging content trends. - Able to think strategically while working within established brand or regional frameworks. - Excellent written English with exceptional communication and presentation skills. - Comfortable managing a fast-paced, fixed-scope project independently. - Experience within healthcare, family-focused organisations, education, or neurodiversity-related sectors is highly regarded, but not essential. Company Description Please note: Due to the high volume of applications, we unfortunately can’t get back to every one of you, and only successful applicants will be contacted. When you share your details with us, we consider this as consent for us to use your data during the application process. We may implement AI in various stages of the recruitment process, but human involvement will always remain as part of our hiring ethos. At the moment, MASH is not in a position to sponsor work visas.