Role Description Humana is seeking an experienced team member to support delivering some of Medicare and Medicaid’s highest priority projects and initiatives, with an emphasis on Medicare Advantage strategy development. As a Manager, you will: - Deconstruct issues and challenges. - Perform targeted research and analysis. - Craft sound, logical solutions and recommendations. - Shape implementation considerations and work with business owners to transition analysis into execution. - Collaborate with fellow team members, subject matter experts, and leaders across the enterprise. This role will focus on Medicare enrollment growth strategy and investment optimization. The Strategy Manager will help develop a framework that considers: - Marketing. - Sales and product investment trade-offs. - Local competitive and provider dynamics. The Strategy Manager will drive the development of deep consumer and competitor insights to inform key strategic choices that support sustainable enterprise growth. Key responsibilities include: - Managing analysis and/or work streams within high-profile, high-impact strategy projects. - Leading interviews and working sessions with leaders within Medicare and Medicaid and across the broader organization. - Conducting industry, market, competitor, and financial analysis and identifying insights for Humana. - Creating high-quality analysis and deliverables that clearly frame objectives, issues, and challenges, and articulate insightful findings and recommendations. - Working collaboratively with fellow team members and leaders across the company. Qualifications - Bachelor’s Degree with outstanding academic credentials. - 4-6+ years of full-time work experience in strategy consulting, investment banking, corporate/business unit strategy, or finance, including a strong record of leadership. - Strong problem-solving skills and demonstrated ability to perform complex quantitative and qualitative analysis. - Excellent verbal and written communication abilities. - Ability to quickly build and maintain trust with business leaders. - Highly collaborative, flexible, teamwork-oriented working style. - Demonstrated ability to mentor and develop junior staff. - Strong commitment to personal and professional growth. Requirements - To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service must meet the following criteria: - Minimum download speed of 25 Mbps and upload speed of 10 Mbps; wireless, wired cable or DSL connection is suggested. - Humana reserves the right to require associates to upgrade their internet service if necessary. - Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information. - Occasional travel to Humana's offices for training or meetings may be required. Benefits - Medical, dental and vision benefits. - 401(k) retirement savings plan. - Time off, including paid time off, company and personal holidays, paid parental and caregiver leave. - Short-term and long-term disability. - Life insurance and many other opportunities.

Role Description The Growth Marketer owns Pearl's full-funnel demand engine end-to-end — from the paid acquisition that brings prospects into the lifecycle programs that convert them into completed demos and pipeline. You'll run ads across Meta, Google, and LinkedIn while building the email, nurture, and automated workflows that turn demand into revenue, all inside HubSpot. It's a rare do-it-all growth role for a senior operator who's equally comfortable in an ad account and in a HubSpot workflow, and who wants to own the whole system rather than a single slice of it. You'll report to the VP of Growth Marketing and partner closely with RevOps, Brand/Comms, Studio (creative), and the SMB and Enterprise Sales teams. You'll be accountable for efficient acquisition (CAC, ROAS, demo-set rate) as well as the lifecycle conversion that turns booked demos into completed ones and pipeline. Key Responsibilities - Paid Media & Acquisition - Own full-funnel paid strategy and hands-on execution across Meta, Google (Search, PMax, Demand Gen), LinkedIn, and industry/endemic dental channels. - Own CAC, ROAS, CPA, and demo-set targets, and manage budget allocation and pacing across channels and across SMB and DSO/enterprise audiences. - Run weekly optimization cycles — bids, budgets, audiences, placements, and landing-page routing — cutting waste quickly. - Partner with Studio and Brand/Comms on high-performing ad creative and structured creative testing. - Lifecycle & Email Marketing - Own Pearl's full email and lifecycle program: pre-demo nurture, confirmation and reminder sequences, cancellation recovery, no-show re-engagement, post-demo follow-up, and dormant-lead reactivation. - Build differentiated nurture tracks for both motions — SMB (product-led) and DSO/enterprise (sales-led). - Treat demo show-rate and demo completion as primary KPIs, systematically closing the gap between booked and completed demos. - Continuously test subject lines, timing, cadence, and offers. - HubSpot Ownership & Marketing Operations - Serve as the marketing team's hands-on HubSpot owner across workflows, lifecycle stages, properties, lists, and segmentation. - Own the integrity of conversion tracking end-to-end — platform pixels, server-side/CAPI, UTM discipline, and offline/CRM conversion imports — so paid and lifecycle both tie cleanly back to the CRM. - Design and maintain automated workflows (recovery sequences, routing, deal creation, campaign-influenced attribution), upholding data hygiene in partnership with RevOps. - Ensure clean marketing-to-sales handoffs in the CRM. - Analytics, Reporting & Experimentation - Build and maintain unified full-funnel dashboards spanning paid performance, funnel conversion, show-rate, and lifecycle. - Partner with RevOps to keep attribution accurate and consistent with the CRM source of truth. - Run a weekly reporting and experimentation rhythm that turns learnings into the next round of tests across both paid and lifecycle. Qualifications - 5–7+ years in full-funnel growth or demand-gen marketing at a B2B SaaS company, with genuine hands-on depth in both paid media and lifecycle/marketing operations. - Hands-on expertise across Google Ads and Meta Ads Manager, proficiency in LinkedIn Campaign Manager, and deep fluency in HubSpot (workflows, lifecycle stages, email, reporting). - A track record of owning efficiency metrics directly (CAC, ROAS, CPA) and knowing how to move them. - A strong email/lifecycle marketer and a strong paid operator in one — a rare combination. - Deep fluency in conversion tracking: pixels, CAPI/server-side, UTMs, and offline/CRM conversion imports. - Highly analytical, comfortable living in dashboards; GA4 literacy a plus. - Experience across both SMB (volume and efficiency, product-led) and enterprise/ABM (account targeting) motions. - A systems builder who thrives owning a broad mandate on a compact, high-caliber team. - Bonus: experience advertising in healthcare or other regulated categories, a dental/medical vertical, or SQL/advanced reporting depth. Benefits - Competitive compensation and benefits - Professional development and training opportunities - Flexible, uncapped PTO - Remote-first work environment, with preference for candidates based near Pearl's office hubs in Los Angeles, San Francisco, Salt Lake City, or New York City.

• End-to-end responsibility for all marketing activities — from paid acquisition (Meta) through creating and optimizing landing pages to CRM and lifecycle campaigns • Conducting customer research via regular interviews and qualitative feedback to refine product positioning, messaging and growth priorities in a very early beta stage • Running continuous growth experiments across new channels, creative formats and AI-supported workflows, with full ownership of marketing KPIs such as cost per install, funnel conversion and activation rates • Marketing performance reporting and budget management including campaign analysis, forecasting and data-driven recommendations in close collaboration with the Product & Business Lead, the CMO and the founder

• own the growth and operating strategy for Urrly’s private equity business • build trusted sponsor and portfolio-company relationships • convert relationships into signed work • shape the commercial model • sharpen the category narrative • help build the delivery engine