• Own LATAM marketing strategy end-to-end — align with the global Growth team on brand, messaging, and campaign calendar, then localize and execute across Mexico, Brazil, and West LATAM, feeding regional insights back to shape global campaigns • Run the LATAM events engine: executive dinners, roundtables, conferences, trade shows, and partner events, from budget and logistics through pipeline attribution • Build co-marketing programs with strategic partners (HITSS, Solvento, Atrevia, Accenture) — joint events, co-branded content, and a partner marketing kit (decks, case studies, playbooks) they can run themselves • Own social and content for the region — LinkedIn presence, executive ghostwriting, and localized case studies, webinars, and collateral in Spanish and Portuguese • Build regional brand awareness through media relationships, press, speaking opportunities, and analyst visibility • Run demand gen and marketing ops — paid, email, and ABM campaigns coordinated with BDRs/AEs, plus attribution, pipeline reporting, and management of the regional budget and vendors

Role Description Every new Scenthound location's first year either builds momentum or loses it — and this role is what tips the scale. The New Store Opening Marketing Manager owns the marketing ramp for every new Scenter from the moment a lease is signed through the end of Year 1, turning a market analysis into a grand opening crowd, and a grand opening crowd into a profitable location. This role is the primary marketing contact for franchisees during the most critical phase of their business — the pre-sale period, grand opening, and first year of operations. The NSO Marketing Manager partners closely with franchisees, media agencies, and internal teams to make sure every new location launches with the right strategy, the right channels, and the momentum to hit profitability targets. You'll be able to point to specific stores across the country and say: that ramp was mine. - This role reports to the VP of Marketing. - Travel: Primarily HQ/remote-based, with periodic travel to corporate office and occasionally onsite locations for grand openings. Qualifications - 5+ years in franchise, multi-unit retail, or local/regional marketing — you understand the difference between marketing a brand and marketing 160+ individually-owned businesses under one brand. - Strong project management skills; comfortable running 8–12 simultaneous location launches, each at a different stage, without losing track of any one of them. - Clear, confident communicator who can build trust with franchisee operators and translate data into plain-language recommendations. - Comfortable working with CRM systems, analytics platforms, and digital ad account dashboards (Zoho, GA4, Meta Business Manager, or equivalent). - Prior experience in a franchise system specifically (vs. corporate-owned multi-location retail) is a strong plus. Requirements - Serve as the first marketing point of contact for new franchisees; lead onboarding calls to walk them through the marketing launch process and set expectations for the pre-sale period. - Evaluate the competitive landscape and market characteristics of each new location to determine the most appropriate media strategy — channel mix, spend level, and timing — based on market size, brand presence in the area, and proximity to existing locations. - Oversee all digital setup for new locations: website presence, Facebook business page, Meta and Google ad accounts, digital listings, and review platform integrations. - Partner with media agencies to brief in the pre-sale media strategy and ensure campaigns are set up correctly and go live on time. - Walk franchisees through the media strategy and planned approach before launch, ensuring they understand the channels, budget, and expected results. - Monitor pre-sale performance daily and weekly — tracking leads, cost per lead (CPL), conversion rates, and founding membership counts against targets. - Communicate results and insights to franchisees on a regular basis; translate data into clear, actionable guidance. - Work with agencies and Franchise Business Coaches (FBCs) to intervene quickly when locations are underperforming, adjusting creative, spend, or strategy as needed. - Manage the transition from pre-sale offer to grand opening, coordinating messaging, digital updates, and channel priorities to maximize momentum at open. - Hold post-opening spend levels steady through the first three months of operation — partnering with agencies to maintain channel activity during the highest-traffic window of the first year. - Track each location against its membership ramp targets (opening day → Month 3 → end of Year 1) and escalate locations that are trending behind. - Conduct 30, 60, and 90-day post-opening check-ins with franchisees to review performance, answer questions, and adjust the marketing approach. - Manage and report on offer testing across new location cohorts; compile results and share read-outs with the broader marketing team. - Maintain a current, accurate view of all active Year 1 locations — by cohort, channel mix, and ramp progress. - At the end of Year 1 (or when a location reaches steady-state performance), complete a structured handoff to the Marketing Specialist for ongoing franchisee support. Benefits - Health insurance with company contribution. - Dental insurance. - Vision insurance. - Paid time off. - Company Paid Life and Disability. - 401k plan with company match. - Free grooming services for your dog. - Energetic, fun, loving work environment. - Unlimited growth potential with an expanding business.

• Architect sophisticated, cross-channel marketing campaigns through Marketo and the surrounding martech stack. • Serve as the administrator for Marketo and define governance, naming conventions, folder architecture, and operational standards. • Design and maintain the lead lifecycle, lead scoring models, and nurture strategy. • Bring AI and agentic automation into the core of marketing operations. • Apply AI-assisted content tools to draft, test, and personalize email and campaign copy. • Mentor and guide junior marketing team members, review their work, and create documentation and best practices. • Customize communications based on specific user segments and behavior. • Analyze, report, and leverage KPIs to continually refine campaign approaches. • Lead the implementation and maintenance of processes and procedures related to digital analytics. • Develop advanced marketing automation strategies using Marketo and integrate LaunchPoint services. • Implement and manage Marketo CRM synchronization. • Deploy and maintain Marketo Munchkin code on websites. • Design and use Marketo Custom Objects to store and manipulate unique business data. • Configure and execute Smart Campaigns in Marketo. • Utilize Marketo Flow Actions to automate complex marketing processes. • Own database health, deliverability, and data governance. • Build and maintain reporting, attribution, and program-performance frameworks. • Prototype, evaluate, and operationalize emerging AI capabilities for marketing. • Evaluate, recommend, and help lead the adoption or migration of marketing automation tools. • Maintain compliance with Inovalon's policies, procedures, and mission statement. • Adhere to all confidentiality and HIPAA requirements as outlined in operating policies.

• Execute marketing campaigns to drive qualified leads and support sales pipeline growth. • Support inbound and outbound marketing initiatives across digital and social channels. • Collaborate with Sales to align campaigns with target customer segments and revenue priorities. • Monitor and optimize campaign performance based on conversion and engagement metrics. • Own execution of social media strategy and day-to-day management across LinkedIn and other relevant platforms. • Manage execution of content marketing initiatives across LinkedIn, email, and web channels. • Support development and distribution of thought leadership, product messaging, and customer stories. • Maintain a content and social calendar, ensuring consistent execution and posting cadence. • Support brand awareness through consistent digital and social presence across channels. • Execute SEO initiatives to improve organic visibility and website traffic. • Identify keyword opportunities and support content optimization efforts. • Monitor website performance and recommend improvements to increase engagement and conversions. • Use HubSpot and other marketing tools to execute and track campaigns. • Maintain accurate marketing data and campaign tracking. • Monitor key performance metrics including lead volume, traffic, social engagement, and conversion rates. • Provide regular reporting on campaign performance and insights. • Work closely with Sales, Product, Customer Success, and Leadership teams. • Support go-to-market initiatives including product updates and campaign launches. • Contribute to improving marketing effectiveness through feedback and insights.