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Inovalon

Empowering data-driven healthcare for payers, providers, pharmacies, and life sciences organizations.

Principal, Marketing Automation

MarketingMarketingFull TimeRemoteLeadTeam 1,001-5,000H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

2 days ago

Salary

$100K - $112.6K / year

Seniority

Lead

Bachelor Degree8 yrs expEnglish

Job Description

Principal, Marketing Automation

Inovalon

• Architect sophisticated, cross-channel marketing campaigns through Marketo and the surrounding martech stack. • Serve as the administrator for Marketo and define governance, naming conventions, folder architecture, and operational standards. • Design and maintain the lead lifecycle, lead scoring models, and nurture strategy. • Bring AI and agentic automation into the core of marketing operations. • Apply AI-assisted content tools to draft, test, and personalize email and campaign copy. • Mentor and guide junior marketing team members, review their work, and create documentation and best practices. • Customize communications based on specific user segments and behavior. • Analyze, report, and leverage KPIs to continually refine campaign approaches. • Lead the implementation and maintenance of processes and procedures related to digital analytics. • Develop advanced marketing automation strategies using Marketo and integrate LaunchPoint services. • Implement and manage Marketo CRM synchronization. • Deploy and maintain Marketo Munchkin code on websites. • Design and use Marketo Custom Objects to store and manipulate unique business data. • Configure and execute Smart Campaigns in Marketo. • Utilize Marketo Flow Actions to automate complex marketing processes. • Own database health, deliverability, and data governance. • Build and maintain reporting, attribution, and program-performance frameworks. • Prototype, evaluate, and operationalize emerging AI capabilities for marketing. • Evaluate, recommend, and help lead the adoption or migration of marketing automation tools. • Maintain compliance with Inovalon's policies, procedures, and mission statement. • Adhere to all confidentiality and HIPAA requirements as outlined in operating policies.

Job Requirements

  • Minimum of 8 years of experience in digital marketing or marketing operations, with hands-on ownership of marketing automation, audience segmentation, and cross-channel campaign execution.
  • Experience with Marketo (ideal) or a similar marketing automation platform
  • Demonstrated experience applying AI to improve marketing or operational outcomes, whether through AI-assisted content, workflow automation, agentic tooling, or AI-driven analysis.
  • Genuine interest in and enthusiasm for AI, with a habit of proactively experimenting with new tools and bringing practical applications into day-to-day work.
  • Hands-on comfort with large language models and AI-powered marketing tools, and the judgment to know where AI adds value and where human oversight remains essential.
  • Demonstrated experience administering and owning a marketing automation platform, including governance, integrations, and overall instance health.
  • Adobe Marketo Engage (Marketo Certified Expert) certification preferred.
  • Demonstrated ability to drive campaign success by interpreting user data, campaign analytics, and cross-channel effects.
  • Advanced skills in implementing testing strategies and data analysis for campaign optimization.
  • Expertise in Marketo's LaunchPoint services and their application in marketing automation strategies.
  • Proficient in setting up and managing CRM integrations with Marketo, with a focus on data synchronization and alignment.
  • Advanced knowledge of Marketo Munchkin code, including deployment, configuration, and leveraging its tracking capabilities.
  • Experience in creating and managing Marketo Custom Objects and utilizing them for enhanced marketing segmentation and targeting.
  • Proficiency in designing and executing Marketo Smart Campaigns, with an emphasis on utilizing dynamic content and triggers.
  • Skilled in using Marketo Flow Actions to automate and streamline marketing processes.
  • Proficiency in developing and managing email scripting tokens within Marketo for personalized marketing activities.
  • Salesforce CRM knowledge is a plus.

Benefits

  • Health insurance
  • Life insurance
  • Company-paid disability
  • 401k
  • 18+ days of paid time off

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