HR, Pay, & Workforce Management
Senior Regional Marketing Specialist
Location
Latin America (LATAM)
Posted
2 days ago
Salary
0
Seniority
Senior
No structured requirement data.
Job Description
Senior Regional Marketing Specialist
UKG
Role Description As a Senior Regional Marketing Specialist, LATAM, you will bring regional marketing strategies to life through the execution of integrated campaigns, events, digital programs, and account-based marketing initiatives. You will coordinate activities across multiple countries, helping adapt global programs for regional audiences while ensuring alignment with local market priorities and business objectives. Working closely with Sales, Business Development, and cross-functional marketing teams, you will manage program execution, support campaign performance tracking, and contribute to ongoing optimization efforts. This role is ideal for a marketer who enjoys balancing strategy and execution, managing multiple priorities, and driving measurable business impact in a dynamic regional environment. Key Responsibilities - Support the execution of integrated regional marketing programs aligned to regional business, pipeline, and account engagement priorities. - Adapt and activate global marketing campaigns for regional audiences, including events, webinars, digital programs, direct mail, and partner activities. - Partner with Sales, Business Development, and cross-functional marketing teams to support coordinated account engagement efforts. - Support campaign execution from planning through follow-up, including communications, attendee management, performance tracking, and reporting on engagement, campaign effectiveness, and pipeline influence. - Support regional marketing operations by coordinating timelines, program logistics, vendor activities, and administrative processes that enable successful program execution. - Ensure marketing activities, communications, and content are appropriately localized and aligned to regional audience needs and market priorities. Qualifications - 4+ years of experience supporting and executing field marketing, events, campaigns, digital marketing initiatives, or integrated B2B marketing programs. - Experience working cross-functionally with sales and marketing teams. - Strong project management and organizational skills with the ability to manage multiple priorities. - Excellent written and verbal communication skills. - Professional proficiency in English and Spanish. - Ability to travel up to 20%. Preferred Qualifications - Experience supporting B2B software-as-a-service (SaaS) marketing programs. - Experience with account-based marketing (ABM) or account-based experience (ABX) programs. - Familiarity with CRM and marketing automation platforms such as Salesforce and Eloqua. - Experience coordinating regional or multi-country marketing initiatives. - Portuguese language proficiency. Company Description UKG is the Workforce Operating Platform that puts workforce understanding to work. With the world's largest collection of workforce insights, and people-first AI, our ability to reveal unseen ways to build trust, amplify productivity, and empower talent, is unmatched. It's this expertise that equips our customers with the intelligence to solve any challenge in any industry — because great organizations know their workforce is their competitive edge. UKG is proud to be an equal opportunity employer and is committed to promoting diversity and inclusion in the workplace, including the recruitment process. Disability Accommodation in the Application and Interview Process For individuals with disabilities that need additional assistance at any point in the application and interview process, please email UKGCareers@ukg.com.
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