Role Description We’re Looking For A(n): Senior Manager, Lifecycle Marketing & CRM Strategy to scale the lifecycle marketing engine across a portfolio of pet brands. This role will own the strategy and performance of evergreen email and SMS lifecycle programs, focusing on improving retention, repeat purchase behavior, winback, replenishment, and customer lifetime value. The role will also lead the CRM strategy by serving as the organization’s subject matter expert in Klaviyo and Attentive, supporting cross-functional teams by translating customer data, platform capabilities, and business needs into scalable CRM solutions. This is a player-coach role in the near term, with the expectation that the role becomes increasingly strategic as the team and function mature. Location: Remote What You’ll Be Doing - Lead lifecycle marketing strategy across email and SMS with a focus on retention, LTV, and winback, by communicating clear strategic vision with a team of copywriters. - Build and optimize automated flows (welcome, post-purchase, replenishment, cross-sell, winback). - Define lifecycle stages, segmentation frameworks, and contact strategy. - Serve as the go-to SME for CRM platform capabilities. - Build and manage flows, segments, and logic within Klaviyo and Attentive. - Partner with Email Automation Coordinators to execute and scale programs. - Develop audience strategies based on behavior, lifecycle stage, and purchase data. - Lead A/B and multivariate testing to improve engagement and conversion. - Ensure high standards of QA across all lifecycle programs. - Provide email and SMS sale projections by SKU to supply chain team. - Provide marketers with recommendations on who to target, what products to feature, how often to message, and other key metrics. - Support major campaign moments (e.g., Black Friday, Memorial Day) through better segmentation and targeting. - Measure the impact of lifecycle-driven insights on campaign performance. - Partner with Acquisition, CX, Data, and Retail teams to build CRM-driven experiences (e.g., quizzes, onboarding flows). - Translate business needs into scalable lifecycle solutions using customer data and automation tool. Qualifications - 8+ years in lifecycle marketing, CRM, or retention-focused roles. - Deep, hands-on experience with Klaviyo and Attentive. - Strong analytical skills and experience turning data into actionable insights. - Expertise in segmentation, testing, and lifecycle optimization. - Ability to balance strategy with execution in a fast-paced environment. - Strong cross-functional collaboration skills. Benefits - Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans. - Annual bonus. - We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career. - 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being. - Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock. - Reimbursements for a portion of personal cell phone and internet usage for eligible employees. - Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career. - Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $9 million to date. - Potential for quarterly KPI bonuses. - The base salary range is $104,000-$130,000, plus bonus potential.

• Conduct proactive outreach to patients, providing education about Signatera • Engage with patients via phone, SMS, email, and other approved communication channels • Address inquiries related to eligibility, test ordering processes, timing in relation to treatment, and MRD monitoring • Provide comprehensive information on costs, insurance coverage, and financial assistance options • Identify and help address common barriers to care • Coordinate with Patient Coordinators, field teams, provider offices, and other internal stakeholders • Assist patients in navigating the patient portal and accessing test results • Gather patient feedback to enhance programs and services • Collaborate with healthcare providers, patient coordinators, and internal teams • Maintain compliance with all privacy, regulatory, and communication requirements

Role Description The mission of the Senior Lifecycle Marketing Manager is to own the growth of Curology's subscriber base after acquisition, maximizing customer lifetime value across every stage of the subscriber journey. Reporting to the Chief Commercial Officer, this role designs, tests, and continuously improves the full lifecycle — from lead nurture and activation through retention, reactivation, and win-back — using behavioral data, cohort analytics, and always-on experimentation. Essential Functions and Impact Areas - Lifecycle Strategy & Journey Design: - Own and evolve the complete subscriber lifecycle with measurable objectives for every stage. - Build and maintain detailed lifecycle journey maps documenting customer states, trigger events, and intervention opportunities. - Partner with various teams to identify and close gaps in the subscriber experience. - Write creative briefs for lifecycle campaigns and ensure alignment with business goals. - Retention & Churn Prevention: - Develop initiatives to improve subscriber retention at various intervals. - Reduce churn through personalized messaging and predictive intervention. - Identify leading indicators of churn and build automated journeys to intervene before cancellation. - Reactivation & Win-back: - Build segmented reactivation and win-back programs. - Continuously optimize creative, offers, timing, and channel mix for campaigns. - Personalization, Experimentation & CRM Operations: - Deliver personalized lifecycle experiences using behavioral data and predicted metrics. - Maintain an always-on testing roadmap with a standing optimization backlog. - Serve as the point person for CRM operations and manage CRM-specific vendors. - Cross-Functional Partnership & Analytics: - Own lifecycle reporting beyond channel-level metrics to inform strategic decisions. - Partner closely with various teams to embed lifecycle strategy across the business. - Act as a resource for junior marketing team members, sharing lifecycle expertise. Qualifications - 8+ years leading lifecycle marketing or CRM for a subscription, D2C, or recurring-revenue business. - Deep understanding of subscription economics, retention strategy, and cohort analysis. - Fluency with the technical fundamentals of CRM systems. - Hands-on experience with CRM or ESP platforms such as Klaviyo, Iterable, or Braze. - Strong analytical skills using SQL and tools such as Looker or Tableau. - Demonstrated ability to lead cross-functional experimentation. - Working familiarity with AI tools and strong judgment applying them to lifecycle work. Benefits - 💰 Competitive compensation and equity package (RSUs). - 🥼 Comprehensive benefits: Medical, dental, vision, FSA and HSA, supplemental coverages, and 401(k). - 🧘🏻‍♀️ Access to wellbeing perks, including OneMedical and Employee Assistance Program. - 🌴 Flexible paid time off and holiday policy. - 🐣 Paid parental leave (birthing and non-birthing parents). - 💜 Employee donation matching program. - 🫱🏻‍🫲🏽 Culture Committee and employee resource groups for connectivity. - ✨ Complimentary VIP Subscription to Curology or Agency, plus online retail discount.

• Own and evolve the complete subscriber lifecycle — lead nurture, activation, habit formation, second- and third-box conversion, long-term engagement, upsell, cross-sell, win-back, reactivation, and referral — with a measurable objective and defined intervention for every stage. • Build and maintain detailed lifecycle journey maps documenting customer states, trigger events, friction points, behavioral milestones, exit risks, and intervention opportunities. • Partner with Product, Growth, Creative, Clinical, and Customer Care to continuously identify and close gaps in the subscriber experience. • Write creative briefs for lifecycle campaigns and partner with Brand and Creative to ensure assets meet email and SMS best practices while aligning with business goals. • Develop initiatives that improve 7-day, 33-day, 63-day, 93-day and annual subscriber retention. • Reduce voluntary and involuntary churn through personalized messaging, payment recovery, education, habit-formation programs, and predictive intervention. • Identify leading indicators of churn — declining engagement, skipped shipments, customer service interactions, purchase behavior, refill timing, and treatment adherence — and build automated journeys that intervene before cancellation. • Build reactivation and win-back programs segmented by reason for churn, time since cancellation, clinical history, engagement level, product usage, and previous offers. • Continuously optimize creative, offers, timing, and channel mix for reactivation and win-back campaigns. • Deliver personalized lifecycle experiences using behavioral data, purchase history, treatment stage, subscriber tenure, predicted lifetime value, and predicted churn risk. • Maintain an always-on testing roadmap spanning onboarding, education, offers, cadence, timing, channels, creative, segmentation, cancellation flows, and pricing, with a standing optimization backlog for every journey. • Serve as the point person for CRM operations, including tech stack oversight, deliverability monitoring, and adherence to platform best practices. • Manage CRM-specific vendors, such as ESPs, including budgeting and forecasting for these partnerships. • Own lifecycle reporting beyond channel-level metrics — including LTV, active subscriber rate, retention rate, churn rate, save rate, reactivation and win-back rate, trial-to-paid conversion, revenue per subscriber and per recipient, cohort performance, CAC payback, and LTV:CAC — and use these metrics to inform strategic decisions. • Partner closely with Growth Marketing, Product, Engineering, Data & Analytics, Clinical, Creative, Medical, and Finance to embed lifecycle strategy across the business rather than treat it as a single marketing channel. • Act as a resource for junior marketing team members, sharing lifecycle expertise and helping build broader team capability in CRM and lifecycle strategy.