• Own and evolve the complete subscriber lifecycle — lead nurture, activation, habit formation, second- and third-box conversion, long-term engagement, upsell, cross-sell, win-back, reactivation, and referral — with a measurable objective and defined intervention for every stage. • Build and maintain detailed lifecycle journey maps documenting customer states, trigger events, friction points, behavioral milestones, exit risks, and intervention opportunities. • Partner with Product, Growth, Creative, Clinical, and Customer Care to continuously identify and close gaps in the subscriber experience. • Write creative briefs for lifecycle campaigns and partner with Brand and Creative to ensure assets meet email and SMS best practices while aligning with business goals. • Develop initiatives that improve 7-day, 33-day, 63-day, 93-day and annual subscriber retention. • Reduce voluntary and involuntary churn through personalized messaging, payment recovery, education, habit-formation programs, and predictive intervention. • Identify leading indicators of churn — declining engagement, skipped shipments, customer service interactions, purchase behavior, refill timing, and treatment adherence — and build automated journeys that intervene before cancellation. • Build reactivation and win-back programs segmented by reason for churn, time since cancellation, clinical history, engagement level, product usage, and previous offers. • Continuously optimize creative, offers, timing, and channel mix for reactivation and win-back campaigns. • Deliver personalized lifecycle experiences using behavioral data, purchase history, treatment stage, subscriber tenure, predicted lifetime value, and predicted churn risk. • Maintain an always-on testing roadmap spanning onboarding, education, offers, cadence, timing, channels, creative, segmentation, cancellation flows, and pricing, with a standing optimization backlog for every journey. • Serve as the point person for CRM operations, including tech stack oversight, deliverability monitoring, and adherence to platform best practices. • Manage CRM-specific vendors, such as ESPs, including budgeting and forecasting for these partnerships. • Own lifecycle reporting beyond channel-level metrics — including LTV, active subscriber rate, retention rate, churn rate, save rate, reactivation and win-back rate, trial-to-paid conversion, revenue per subscriber and per recipient, cohort performance, CAC payback, and LTV:CAC — and use these metrics to inform strategic decisions. • Partner closely with Growth Marketing, Product, Engineering, Data & Analytics, Clinical, Creative, Medical, and Finance to embed lifecycle strategy across the business rather than treat it as a single marketing channel. • Act as a resource for junior marketing team members, sharing lifecycle expertise and helping build broader team capability in CRM and lifecycle strategy.

• Provide operational support across multiple marketing initiatives, including content coordination, social media, website management, email marketing, vendor communication, and administrative marketing tasks. • Work closely with the Marketing Manager and external partners to ensure campaigns, property listings, digital assets, and marketing materials are delivered accurately and on schedule. • Coordinate with YouTube vendors by providing property information, completing templates, and reviewing content before publication. • Complete Compass Luxury Google Forms for high-value property listings. • Draft social media posts for property listings and recent sales. • Update property pages with high-resolution images and listing information. • Prepare requests for property newsletters and email marketing campaigns. • Request and organize closing photos from outside agents.

• Own lifecycle marketing strategy for a portfolio of ecommerce clients. • Develop strategic roadmaps aligned with client objectives, business priorities, and growth goals. • Build lifecycle strategies across email, SMS, CRM, customer journeys, segmentation, personalization, loyalty, and retention initiatives. • Identify opportunities to improve customer retention, engagement, and lifetime value. • Serve as the primary strategic advisor for assigned client accounts. • Lead client meetings, quarterly business reviews, strategic planning sessions, and executive presentations. • Develop trusted client relationships through proactive communication and strategic guidance. • Recommend innovative lifecycle marketing solutions that support long-term business growth. • Analyze lifecycle marketing performance and identify trends, opportunities, and risks. • Translate data into strategic recommendations that improve marketing effectiveness and business performance. • Champion testing strategies and continuous optimization across lifecycle programs. • Monitor key performance indicators and communicate actionable insights to clients and internal stakeholders. • Partner closely with Lifecycle Marketing, Creative, Design, Development, Project Management, and Client Services teams. • Provide strategic direction that aligns execution with client goals. • Review lifecycle strategies and customer journeys to ensure quality, consistency, and alignment with client objectives. • Stay informed on emerging lifecycle marketing trends, retention strategies, and ecommerce best practices. • Contribute innovative ideas that improve client performance and strengthen UN/COMMON's strategic capabilities.

• Partner with campaign stakeholders to understand marketing goals, audience strategies, and success metrics • Ensure campaign plans are clearly defined, aligned to business objectives, and ready for execution • Validate timelines, dependencies, and readiness across all contributing functions • Serve as the primary liaison between campaign owners and Marketing Performance functions • Coordinate efforts across teams to ensure alignment on campaign requirements, timelines, and deliverables • Facilitate working sessions to drive clarity, resolve dependencies, and align execution plans • Ensure all components required for campaign execution are aligned • Drive campaign readiness processes, ensuring campaigns are prepared for launch with consistency and quality • Identify risks, gaps, or misalignment early and coordinate resolution across teams • Oversee campaign activation progress across teams • Provide visibility into campaign status, risks, and key milestones to stakeholders • Support issue resolution and escalation management for campaign-related challenges • Develop and maintain standardized campaign activation processes, frameworks, and playbooks • Drive consistency in campaign intake, planning, and execution across regions and teams • Enable scalable execution through reusable templates, workflows, and best practices • Coordinate with Insights & Reporting teams to monitor campaign performance • Ensure campaign performance data is captured accurately and aligned to measurement frameworks • Support optimization efforts by aligning stakeholders on performance insights and recommended actions