Role Description The hardest part of B2B isn't closing. It's access. This role is about opening doors most people never get near, for a company that's rewriting itself AI-first while it's already winning. Passion.io is a proven, profitable company at the moment it goes all-in on an AI-first, product-led model with YouAI. Real customers, real revenue, a brand people trust. What we're building now is the B2B engine that puts our CEO in front of the right business owners, and the AI systems that make it scale. This is blue-ocean work on top of a company that already succeeded, and you'd be building it, not watching it. The proof: Inc. 5000, Forbes 30 Under 30, 4.5 stars across 50k+ reviews, 15k+ customers, 3m+ users, $75m+ revenue. We're hiring a B2B GTM / Growth Marketer - A strong IC to join our fully Remote team spread across the globe in 14+ countries who works directly with the CEO. Full-time, and hands-on from day one. Qualifications - B2B GTM operator who gets into rooms with hard-to-reach buyers. - SMB B2B experience with 24k EUR or larger contracts and the full buyer journey. - Sales-literate, not just brand. - A strategic builder: playbooks over decks. - AI-native with the ability to build an agentic team. - Direct-response brand instinct, comfortable ghostwriting and reaching as the founder. - Someone who complements a visionary CEO with focus, structure, and execution. Requirements - B2B and SMB go-to-market end to end: who we target, how we reach them, how we win. - Getting the right people in the room through outbound, partnerships, and an education-led motion (EO and YPO, workshops, stages). - Positioning and ICP messaging that make YouAI the obvious choice. - The whole GTM built as AI and agentic systems, not manual labour. What winning looks like - Qualified pipeline and the right people in the room, consistently. - Matt on at least one relevant stage a quarter and a personal brand that's growing. - A documented B2B and SMB GTM playbook the team can run. - Agentic outbound systems live and working. Benefits - Own and scale our 8-figure business into SMB B2B, AI-first and fully backed. - Profit share and equity. We're building a $30m business with 30 people. - Fully remote. The team already spans 14 countries. - Equipment and vacation covered. The move: If you know how to get in front of people everyone else can't reach, and you want to build a GTM engine from the ground up directly with the CEO, apply now. 👉 Show us one door you opened that you're proud of. We read every application. 🔥 Know the perfect person instead? There's a $5,000 USD referral bonus if you connect us with the person we hire. Drop Monique (our Senior Talent and People Ops Manager) a DM directly.

• Build and launch marketing campaigns from concept through execution • Update and optimize our website • Create, coordinate, and publish content across multiple channels • Develop customer stories, case studies, and sales collateral • Support webinars, virtual events, and industry conferences • Manage email marketing campaigns and nurture sequences • Coordinate social media content and publishing • Support CRM and marketing automation initiatives • Keep marketing projects moving, organized, and accountable

• Funnel Engineering: Analyze data across the full customer acquisition journey, including awareness, acquisition, activation, retention, and revenue, to identify drop-off points and implement practical fixes. • Rapid Experimentation: Design, launch, and manage structured A/B and multivariate tests across high-intent landing pages, website components, email sequences, and paid channels. • Lead-to-Opportunity Acceleration: Partner closely with Sales and Marketing Operations to optimize visitor-to-lead and lead-to-opportunity conversion pathways, ensuring a seamless experience as prospects move through the marketing and sales technology stack, including HubSpot and ZoomInfo. • Brand Stewardship: Ensure every experiment, landing page copy variant, and ad creative aligns with the global brand voice, corporate identity, and visual standards. • Narrative Optimization: Work alongside creative and content leads to translate complex technology and solutions capabilities into clear, compelling, human-centric copy that resonates with target enterprise audiences. • Asset Management: Collaborate with the Design Lead and creative team to produce high-performing, visually strong marketing assets that reflect the corporate aesthetic while maximizing click-through and conversion rates. • Metric Ownership: Track, analyze, and report on key commercial marketing indicators, including Customer Acquisition Cost, Lifetime Value, Share of Search trends, organic traffic, and influenced pipeline. • Insight Generation: Turn raw behavioral data from Google Analytics 4, heatmaps, and CRM dashboards into actionable strategic recommendations for executive leadership. • Budget Efficiency: Continuously optimize paid and organic channel spend to maximize return on ad spend and reduce funnel leakage. • Other related duties as required.

• Own Engagement Workstreams: Manage engagements and workstreams effectively, leading the problem-solving process and beginning to independently lead engagements end-to-end. • Mentor and Manage Junior Team Members: Delegate to and manage Analysts and Senior Analysts smoothly and effectively, and help develop their analytical and client-facing skills. • Lead Storylining and Client Deliverables: Take the lead on storylining and deck structure, crafting concise, client-ready materials that follow clear logic and address the client's strategic questions. • Own Day-to-Day Client Relationships: Actively participate in client meetings, manage day-to-day junior client interaction, and build trust-based relationships with client stakeholders. • Support Business Development: Help create frameworks for new proposals and provide input to proposals, supporting Principals and Partners in business development efforts. • Lead Custom Analytics Work: Own custom analytics workstreams for Growth Consulting engagements, applying strong quantitative and technical skills to build bespoke data solutions that go beyond standard analyses.