• Funnel Engineering: Analyze data across the full customer acquisition journey, including awareness, acquisition, activation, retention, and revenue, to identify drop-off points and implement practical fixes. • Rapid Experimentation: Design, launch, and manage structured A/B and multivariate tests across high-intent landing pages, website components, email sequences, and paid channels. • Lead-to-Opportunity Acceleration: Partner closely with Sales and Marketing Operations to optimize visitor-to-lead and lead-to-opportunity conversion pathways, ensuring a seamless experience as prospects move through the marketing and sales technology stack, including HubSpot and ZoomInfo. • Brand Stewardship: Ensure every experiment, landing page copy variant, and ad creative aligns with the global brand voice, corporate identity, and visual standards. • Narrative Optimization: Work alongside creative and content leads to translate complex technology and solutions capabilities into clear, compelling, human-centric copy that resonates with target enterprise audiences. • Asset Management: Collaborate with the Design Lead and creative team to produce high-performing, visually strong marketing assets that reflect the corporate aesthetic while maximizing click-through and conversion rates. • Metric Ownership: Track, analyze, and report on key commercial marketing indicators, including Customer Acquisition Cost, Lifetime Value, Share of Search trends, organic traffic, and influenced pipeline. • Insight Generation: Turn raw behavioral data from Google Analytics 4, heatmaps, and CRM dashboards into actionable strategic recommendations for executive leadership. • Budget Efficiency: Continuously optimize paid and organic channel spend to maximize return on ad spend and reduce funnel leakage. • Other related duties as required.

• Own Engagement Workstreams: Manage engagements and workstreams effectively, leading the problem-solving process and beginning to independently lead engagements end-to-end. • Mentor and Manage Junior Team Members: Delegate to and manage Analysts and Senior Analysts smoothly and effectively, and help develop their analytical and client-facing skills. • Lead Storylining and Client Deliverables: Take the lead on storylining and deck structure, crafting concise, client-ready materials that follow clear logic and address the client's strategic questions. • Own Day-to-Day Client Relationships: Actively participate in client meetings, manage day-to-day junior client interaction, and build trust-based relationships with client stakeholders. • Support Business Development: Help create frameworks for new proposals and provide input to proposals, supporting Principals and Partners in business development efforts. • Lead Custom Analytics Work: Own custom analytics workstreams for Growth Consulting engagements, applying strong quantitative and technical skills to build bespoke data solutions that go beyond standard analyses.

• You'll refine approved campaign briefs into workback plans, write campaign copy, and run multi-channel campaigns across paid and organic channels, including social, lifecycle, adoption, cross-sell, and partner campaigns. • You'll coordinate agencies and contributors, keep webinars and follow-up on track, and make sure content gets repurposed and distributed well beyond its first send. • You'll have real input into how campaigns, audiences, and messaging come together, and real exposure to cross-functional leaders across Sales and Client Success.

• Develop and execute integrated marketing campaigns that drive brand awareness, demand generation, and customer acquisition. • Conduct market research to identify target audiences, customer needs, competitive positioning, and emerging market trends. • Analyze customer insights and market data to develop audience segmentation and targeted messaging. • Create and support marketing content, campaigns, promotional initiatives, and product marketing materials across digital, email, social media, and other channels. • Monitor and analyze marketing performance metrics, campaign KPIs, and ROI to continuously optimize marketing effectiveness. • Collaborate with Product, Sales, Customer Success, and other cross-functional teams to align marketing strategies with business objectives. • Support product launches by developing go-to-market messaging and promotional plans. • Utilize CRM and marketing automation platforms to execute campaigns, track engagement, and measure campaign performance. • Develop and analyze customer surveys and feedback to better understand customer behaviors, preferences, and market opportunities. • Recommend improvements to marketing programs based on campaign results, analytics, and industry best practices.