At Abivax, our purpose is simple: to improve patients' lives. As a global clinical-stage biotechnology company with headquarters in Paris and offices in the United States, we are advancing innovative therapies for people living with chronic inflammatory diseases.
Head of U.S. Patient Marketing
Location
United States
Posted
3 days ago
Salary
0
Seniority
Lead
No structured requirement data.
Job Description
Head of U.S. Patient Marketing
Abivax
Role Description The Head of U.S. Patient Marketing will lead U.S. patient marketing strategy and execution for Abivax's lead investigational therapy for inflammatory bowel disease (IBD). This individual will be responsible for developing and executing integrated patient engagement strategies that support launch readiness, commercialization, and long-term brand growth while delivering meaningful, patient-centered experiences throughout the treatment journey. - Lead the development and execution of branded and unbranded patient marketing strategies across all channels, including television, digital, social, web, print, and emerging media. - Leverage deep patient insights, market research, and customer analytics to create differentiated engagement strategies that educate, empower, and support patients from disease awareness through treatment initiation and ongoing therapy. - Partner cross-functionally to shape launch strategy, drive commercial readiness, and coordinate stakeholder engagement. - Ensure seamless and consistent customer experience while embedding the patient perspective across the commercial organization. - Build and lead a high-performing patient marketing team, manage agency partnerships, and drive execution excellence across pre-launch, launch, and growth phases of obefazimod. Qualifications - Master's degree and ideally 7+ years of commercial or marketing experience; or Bachelor's degree and ideally 10+ years of commercial or marketing experience. - At least 5 years of leadership experience, including direct people management and/or leading complex cross-functional initiatives within a biopharmaceutical or healthcare environment. - Demonstrated success building high-performing teams, influencing senior stakeholders, managing resources, and driving execution across multiple functions. Requirements - Experience in gastroenterology, immunology, inflammatory bowel disease (IBD), or other specialty care markets strongly preferred. - Proven patient marketing leadership within the Biopharmaceutical industry, including omnichannel, digital, and television marketing. - Demonstrated success in pre-launch, launch readiness, product commercialization, and developing impactful promotional campaigns for specialty brands. - Expertise in integrated customer engagement strategies, customer insights, digital marketing, and performance analytics to drive awareness, adoption, and business growth. - Proven ability to build, develop, and lead high-performing marketing teams while fostering a culture of collaboration, accountability, and continuous improvement. Company Description At Abivax, our purpose is simple: to improve patients' lives. As a global clinical-stage biotechnology company with headquarters in Paris and offices in the United States, we are advancing innovative therapies for people living with chronic inflammatory diseases.
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