• Leading paid social strategy across a portfolio of client accounts, with responsibility for planning, execution, optimization, testing, measurement, and performance storytelling • Serving as a senior paid social partner to clients, including leading strategic conversations, performance readouts, growth planning discussions, and escalation recommendations • Developing full-funnel paid social strategies across brand awareness, consideration, ecommerce conversion, retention, creative testing, incrementality, lift studies, MMM inputs, and MER/CAC/LTV analysis • Managing six- to seven-figure monthly media budgets across fast-moving ecommerce, CPG, retail, lead generation, and/or consumer brand accounts with aggressive performance targets • Overseeing paid social execution across platforms including Meta, TikTok, Pinterest, Snapchat, LinkedIn, Reddit, and X • Staying hands-on in advertising platforms and stepping in “on the keys” when needed to audit, troubleshoot, launch, optimize, or stabilize campaigns • Partnering with paid search, client strategy, creative, analytics, and programmatic teams to identify cross-platform growth opportunities and ensure paid social strategy is integrated into broader media planning • Translating client business goals into paid social recommendations that connect channel performance to revenue, acquisition, efficiency, retention, and long-term growth • Managing, coaching, and developing 4–6 direct reports who are individual contributors, including regular 1:1s, performance management, career development, hiring support, and client-work coaching • Providing account-specific guidance to junior team members on strategy, platform execution, analysis, communication, prioritization, and executive-ready storytelling • Helping evolve paid social best practices, QA processes, campaign workflows, reporting automation, creative testing frameworks, and AI-enabled operating models • Driving adoption of AI-enabled workflows and ad operations improvements that improve quality, consistency, speed, and scalability • Supporting new business pitches, audits, and account growth opportunities when aligned to business needs

• Develop and own paid media strategy across all digital channels, including SEM, paid social, programmatic display, CTV, and emerging platforms. • Lead channel planning with a full-funnel perspective, ensuring campaigns align to the buyer journey and drive qualified demand. • Manage a significant paid media budget with full accountability for pacing, allocation, ROI, and performance. • Make real-time investment decisions based on performance data, reallocating spend to maximize pipeline impact. • Oversee both direct spend and third-party vendor investments. • Run always-on paid media programs that create continuous demand generation. • Partner closely with the Revenue Marketing team to amplify key campaigns, launches, events, and strategic initiatives. • Design and execute sophisticated audience targeting strategies. • Build and optimize account-based marketing programs for priority accounts. • Develop retargeting programs that support long B2B buying cycles and keep prospects engaged. • Own performance outcomes, including MQL targets, pipeline contribution goals, and cost-per-opportunity benchmarks. • Monitor results regularly and proactively identify and address performance gaps. • Build and execute a structured testing roadmap across channels, audiences, creative approaches, and bidding strategies. • Continuously evaluate new opportunities to improve performance and expand reach. • Partner with web, growth, content, and design teams to improve conversion rates across paid traffic experiences. • Drive testing and optimization initiatives based on performance data and user behavior insights. • Leverage platform automation capabilities including Smart Bidding, AI-driven optimization, and audience expansion features. • Understand when to rely on automation and when manual intervention is required. • Manage agencies, contractors, freelancers, and platform representatives. • Establish clear expectations, accountability measures, and performance standards. • Monitor market trends, competitive activity, and emerging channel opportunities. • Use insights to strengthen targeting, messaging, and overall paid media strategy. • Deliver clear, data-driven reporting to senior stakeholders and executive leadership. • Serve as the subject matter expert for paid media performance and strategy. • Represent paid media insights in customer, prospect, and executive conversations as needed.

• Develop quarterly and annual demand generation plans aligned with business and marketing objectives. • In partnership with RevOps develop and execute a global ABM strategy, leading integrated campaigns. • Build repeatable campaign processes and best practices that improve speed, consistency, and performance. • Manage campaign calendars, priorities, and resource alignment across marketing functions. • Establish clear reporting and processes to establish a global standards for Prosci • Partner with Sales and RevOps to support enterprise growth priorities. • Develop and execute account-based and account-engagement programs for target organizations. • Improve buying-group engagement and opportunity progression through coordinated marketing activities. • Support pipeline acceleration initiatives throughout the sales cycle. • Collaborate with Sales leadership to identify opportunities for increased account penetration and expansion. • Drive demand generation initiatives that support Prosci’s public programs, memberships, and digital offerings. • Improve lead-to-registration and lead-to-customer conversion rates through testing, optimization, and audience targeting. • Develop nurture programs that increase engagement, retention, and expansion. • Partner with Digital Experience teams to optimize conversion paths and customer journeys. • Leverage individual learner and member engagement to identify and support future enterprise opportunities. • Serve as the central orchestrator for integrated conversion marketing campaigns across Brand, Content, Product Marketing, Digital Experience, Regional Marketing, Sales and RevOps. • Lead campaign planning processes that align messaging, content, channels, timelines, and measurement across functions. • Translate business priorities into coordinated marketing programs that drive awareness, engagement, pipeline, registrations, and revenue. • Foster strong working relationships across teams to improve execution quality and organizational alignment. • Ensure campaign objectives, ownership, and success metrics are clearly defined and understood. • Lead, coach, and develop demand generation resources (team of 2-4). • Establish clear goals, performance expectations, and development plans. • Foster a culture of accountability, collaboration, experimentation, and continuous improvement. • Contribute to the evolution of Prosci’s marketing operating model and growth strategy. • This role requires travel 4-5 times per year for team meetings, company events etc.

• Architect and implement demand generation strategy across multiple channels and portfolio companies • Generate qualified pipeline growth through coordinated digital marketing, content, events, and ABM programs • Lead and develop a high-performing demand generation team • Partner with Sales leadership to align on pipeline goals and optimize lead quality • Manage marketing technology stack and optimize marketing automation and CRM systems • Establish data-driven KPIs and reporting to measure ROI and campaign effectiveness • Present strategic recommendations and performance insights to executive leadership