• Develop quarterly and annual demand generation plans aligned with business and marketing objectives. • In partnership with RevOps develop and execute a global ABM strategy, leading integrated campaigns. • Build repeatable campaign processes and best practices that improve speed, consistency, and performance. • Manage campaign calendars, priorities, and resource alignment across marketing functions. • Establish clear reporting and processes to establish a global standards for Prosci • Partner with Sales and RevOps to support enterprise growth priorities. • Develop and execute account-based and account-engagement programs for target organizations. • Improve buying-group engagement and opportunity progression through coordinated marketing activities. • Support pipeline acceleration initiatives throughout the sales cycle. • Collaborate with Sales leadership to identify opportunities for increased account penetration and expansion. • Drive demand generation initiatives that support Prosci’s public programs, memberships, and digital offerings. • Improve lead-to-registration and lead-to-customer conversion rates through testing, optimization, and audience targeting. • Develop nurture programs that increase engagement, retention, and expansion. • Partner with Digital Experience teams to optimize conversion paths and customer journeys. • Leverage individual learner and member engagement to identify and support future enterprise opportunities. • Serve as the central orchestrator for integrated conversion marketing campaigns across Brand, Content, Product Marketing, Digital Experience, Regional Marketing, Sales and RevOps. • Lead campaign planning processes that align messaging, content, channels, timelines, and measurement across functions. • Translate business priorities into coordinated marketing programs that drive awareness, engagement, pipeline, registrations, and revenue. • Foster strong working relationships across teams to improve execution quality and organizational alignment. • Ensure campaign objectives, ownership, and success metrics are clearly defined and understood. • Lead, coach, and develop demand generation resources (team of 2-4). • Establish clear goals, performance expectations, and development plans. • Foster a culture of accountability, collaboration, experimentation, and continuous improvement. • Contribute to the evolution of Prosci’s marketing operating model and growth strategy. • This role requires travel 4-5 times per year for team meetings, company events etc.

• Architect and implement demand generation strategy across multiple channels and portfolio companies • Generate qualified pipeline growth through coordinated digital marketing, content, events, and ABM programs • Lead and develop a high-performing demand generation team • Partner with Sales leadership to align on pipeline goals and optimize lead quality • Manage marketing technology stack and optimize marketing automation and CRM systems • Establish data-driven KPIs and reporting to measure ROI and campaign effectiveness • Present strategic recommendations and performance insights to executive leadership

• Own the demand generation strategy and execution for IT buyers across target industries, partnering closely with Sales leadership and cross-functional teams to build a scalable, high-performing growth engine • Help evolve and operationalize ConnectWise's go-to-market approach for internal IT, adapting and tailoring existing GTM motions to effectively reach, engage, and convert internal IT buyers. • Develop and execute integrated campaign strategies spanning channel/indirect motions, digital demand generation, and brand awareness programs to drive pipeline and revenue outcomes. • Orchestrate integrated campaigns across inbound and outbound channels in partnership with Field Marketing, Digital Marketing, and Marketing Ops • Own pipeline metrics for the internal IT business, including MQL volume, MQL-to-SQO conversion, pipeline creation, velocity, and contribution to bookings targets. • Partner with Rev Ops to build reporting rhythms that track performance, surface leakage, and drive continuous optimization • Act as the internal champion for the internal IT buyer segment, communicating campaign strategy, performance, insights, and upcoming programs to Sales leadership and key stakeholders. • Identify gaps in the demand engine and bring forward recommendations to close them

Role Description We're looking for an experienced Meta Media Buyer who can take ownership of 4–6 client accounts and consistently drive measurable growth. This is a hands-on role for someone who enjoys building strategy, launching campaigns, analyzing performance, and driving measurable growth. The ideal candidate is proactive, data-driven, organized, and comfortable taking ownership of client performance with minimal oversight. - Manage approximately 4-6 Meta advertising accounts. - Build, launch, and optimize Meta campaigns. - Analyze account performance and identify opportunities for growth. - Develop structured testing roadmaps for creatives, audiences, and offers. - Work closely with creative and marketing teams to improve campaign performance. - Monitor KPIs and provide clear performance insights and recommendations. - Maintain high standards for campaign setup, tracking, QA, and account organization. - Stay current on Meta platform updates and advertising best practices. - Communicate professionally with internal team members and clients when needed. Qualifications - Proven experience managing Meta advertising campaigns. - Strong understanding of performance marketing fundamentals. - Preferred: Personally managed at least $50,000/month in Meta ad spend with responsibility for strategy and optimization. - Comfortable working with budgets ranging from small businesses to high-spending accounts. - Strong analytical and problem-solving skills. - Excellent communication and organizational skills. - Ability to work independently while collaborating with a growing team. - Experience with attribution platforms, CRM integrations, and conversion tracking is a plus. Requirements - A brief introduction. - The largest monthly Meta ad budget you've personally managed. - A 3–5 minute Loom video walking through an account you're proud of. - Your LinkedIn profile and/or portfolio. Location Requirements - North America - Western Europe - Australia & New Zealand Benefits - Operate with a high level of ownership, accountability, and attention to detail. - Take ownership of account performance. - Make strategic recommendations backed by data. - Consistently test new ideas and iterate quickly. - Help retain and grow client accounts. - Contribute positively to team culture and continuous improvement.