• Architect and implement demand generation strategy across multiple channels and portfolio companies • Generate qualified pipeline growth through coordinated digital marketing, content, events, and ABM programs • Lead and develop a high-performing demand generation team • Partner with Sales leadership to align on pipeline goals and optimize lead quality • Manage marketing technology stack and optimize marketing automation and CRM systems • Establish data-driven KPIs and reporting to measure ROI and campaign effectiveness • Present strategic recommendations and performance insights to executive leadership

• Own the demand generation strategy and execution for IT buyers across target industries, partnering closely with Sales leadership and cross-functional teams to build a scalable, high-performing growth engine • Help evolve and operationalize ConnectWise's go-to-market approach for internal IT, adapting and tailoring existing GTM motions to effectively reach, engage, and convert internal IT buyers. • Develop and execute integrated campaign strategies spanning channel/indirect motions, digital demand generation, and brand awareness programs to drive pipeline and revenue outcomes. • Orchestrate integrated campaigns across inbound and outbound channels in partnership with Field Marketing, Digital Marketing, and Marketing Ops • Own pipeline metrics for the internal IT business, including MQL volume, MQL-to-SQO conversion, pipeline creation, velocity, and contribution to bookings targets. • Partner with Rev Ops to build reporting rhythms that track performance, surface leakage, and drive continuous optimization • Act as the internal champion for the internal IT buyer segment, communicating campaign strategy, performance, insights, and upcoming programs to Sales leadership and key stakeholders. • Identify gaps in the demand engine and bring forward recommendations to close them

Role Description We're looking for an experienced Meta Media Buyer who can take ownership of 4–6 client accounts and consistently drive measurable growth. This is a hands-on role for someone who enjoys building strategy, launching campaigns, analyzing performance, and driving measurable growth. The ideal candidate is proactive, data-driven, organized, and comfortable taking ownership of client performance with minimal oversight. - Manage approximately 4-6 Meta advertising accounts. - Build, launch, and optimize Meta campaigns. - Analyze account performance and identify opportunities for growth. - Develop structured testing roadmaps for creatives, audiences, and offers. - Work closely with creative and marketing teams to improve campaign performance. - Monitor KPIs and provide clear performance insights and recommendations. - Maintain high standards for campaign setup, tracking, QA, and account organization. - Stay current on Meta platform updates and advertising best practices. - Communicate professionally with internal team members and clients when needed. Qualifications - Proven experience managing Meta advertising campaigns. - Strong understanding of performance marketing fundamentals. - Preferred: Personally managed at least $50,000/month in Meta ad spend with responsibility for strategy and optimization. - Comfortable working with budgets ranging from small businesses to high-spending accounts. - Strong analytical and problem-solving skills. - Excellent communication and organizational skills. - Ability to work independently while collaborating with a growing team. - Experience with attribution platforms, CRM integrations, and conversion tracking is a plus. Requirements - A brief introduction. - The largest monthly Meta ad budget you've personally managed. - A 3–5 minute Loom video walking through an account you're proud of. - Your LinkedIn profile and/or portfolio. Location Requirements - North America - Western Europe - Australia & New Zealand Benefits - Operate with a high level of ownership, accountability, and attention to detail. - Take ownership of account performance. - Make strategic recommendations backed by data. - Consistently test new ideas and iterate quickly. - Help retain and grow client accounts. - Contribute positively to team culture and continuous improvement.

• Develop insight-driven media strategies aligned with client business objectives, communications goals, KPIs, and budgets. • Translate audience research into integrated media recommendations across Search, Social, Programmatic, Display, Video, CTV, Audio, Broadcast, Print, OOH, and emerging platforms. • Conduct audience analysis using tools such as MRI-Simmons, GWI, eMarketer, Nielsen, and first-party data sources. • Build comprehensive media plans including channel strategy, targeting, flighting, budgeting, forecasting, and measurement frameworks. • Identify opportunities to test new media channels, technologies, AI capabilities, and emerging platform features that improve campaign performance. • Collaborate with client leadership, creative, analytics, and digital teams to ensure media strategy supports the broader communications effort. • Execute media buys directly across major advertising platforms, including Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and other self-service platforms. • Develop RFPs, evaluate proposals, negotiate rates, secure added value, and manage publisher and vendor relationships. • Issue insertion orders, oversee trafficking, coordinate creative delivery, and ensure campaigns launch accurately and on schedule. • Maintain campaign documentation, including media plans, buy summaries, specifications, UTMs, authorization tracking, and campaign setup materials. • Monitor live campaign performance and pacing across multiple channels. • Analyze KPIs including impressions, reach, CTR, CPC, CPM, CPA, ROAS, VCR, engagement, and conversion metrics. • Make data-driven optimization recommendations involving audiences, creative, bidding strategies, placements, frequency, and budgets. • Troubleshoot tracking, tagging, pixel implementation, and delivery issues in partnership with analytics and technical teams. • Lead structured testing initiatives to continuously improve campaign effectiveness. • Manage campaign budgets from planning through final reconciliation. • Track authorizations, insertion orders, revisions, vendor invoices, and monthly billing. • Ensure campaigns deliver efficiently without over- or under-spending. • Identify and resolve delivery discrepancies with vendors proactively. • Develop reporting that goes beyond performance metrics to explain: What happened, Why it happened, Why it matters, What should happen next. • Present campaign performance and strategic recommendations clearly to clients and internal leadership. • Translate complex media data into actionable business insights and future planning recommendations. • Lead media discussions during client meetings with confidence and credibility. • Produce campaign wrap reports, benchmark analyses, and strategic recommendations that inform future investments.