Scott’s Cheap Flights is now Going. Meet the travel membership that saves you hundreds on flights.
Director, Lifecycle Marketing
Location
United States
Posted
1 day ago
Salary
$175K - $190K / year
Seniority
Lead
Job Description
Director, Lifecycle Marketing
Going
• Own the strategy, execution, and performance of the member lifecycle for our 2M+ monthly active members across email, push, in-app, and web — from onboarding through winback. • Set the roadmap, own the lifecycle calendar, build the reporting that tracks our impact, and lead and develop the lifecycle team. • Develop a deep understanding of Going's Braze integration, lifecycle program, and marketing tech stack, identifying the highest-impact opportunities to improve member experience and business results. • Take ownership of the lifecycle calendar and campaign workflows, establishing clear intake, prioritization, QA, and conflict-free scheduling. • Build a consolidated view of lifecycle performance and establish a reporting cadence with leadership. • Get to know your team — their goals, strengths, and development areas — and establish your management rhythm (1:1s, rituals, priorities). • Publish a prioritized lifecycle roadmap and experimentation plan. • Own the strategy, enhancement, and execution of the full lifecycle program. Including scaling personalized, omni-channel communications across email, push, in-app, and web that support the Going mobile app, website, and new-to-market product value. • Own performance and reporting end-to-end (onboarding through winback), continually improving key metrics like activation, adoption, engagement, retention, and LTV, and owning the dashboards that track and socialize results. • Apply AI to all relevant automated journeys to increase program performance and team efficiency. • Translate business goals into delivery requirements — data, segmentation, targeting logic, and dynamic content — partnering closely with Data, Product, and Engineering teams on technical projects. • Hire, mentor, and develop a high-performing lifecycle team that approaches problem-solving with a member-first mindset and a strong testing culture.
Job Requirements
- 8+ years in lifecycle/CRM/retention marketing for B2C brands (ideally a consumer app or subscription business), with 3+ years leading and developing people.
- Proven ownership of an end-to-end lifecycle program across multiple channels (email, push, in-app, web), including calendar ownership and program governance.
- Deep, hands-on expertise in Braze (or a comparable enterprise CRM) — Canvas, segmentation, behavioral triggers, and personalization/Liquid logic.
- Strong analytical skills: cohort analysis, LTV modeling, A/B testing, and retention/funnel reporting. Comfortable building and socializing dashboards. SQL experience or willingness to learn.
- Hands-on experience applying AI to lifecycle marketing — e.g., AI-driven personalization, send-time optimization, predictive segmentation, dynamic content, and automation — with the judgment to evaluate AI outputs against brand and quality standards and awareness of data privacy/governance.
- Track record of partnering with Data, Product, and Engineering to ship technical projects; able to translate fluently between technical and non-technical stakeholders.
- A strong copywriter who can write clear, on-brand, high-converting copy across email, push, in-app, and web. You're not a designer, but you write well, give sharp and constructive creative critique, and raise the quality bar across the team.
- Proven campaign development chops — you can take a campaign from concept and brief through messaging, creative direction, and execution, and you partner effectively with designers (strong briefs, balancing brand voice with performance).
- Outstanding project management and organization; a self-starter who balances multiple priorities and follows through.
- Goal-oriented, with a track record of setting and achieving long-term performance metrics. Thrives in a fast-paced startup environment, wearing multiple hats and working on a breadth of projects.
- You're legally authorized to work in the United States and able to work US-hours.
Benefits
- 100% remote work environment
- Annual team retreats, with past destinations including Scottsdale, Washington D.C., Vancouver, and Mexico City.
- Open vacation policy, with a 15-day minimum
- Comprehensive health, vision, dental, and life insurance
- 401(k) with a 5% match
- $750/quarter remote work, wellness, and wisdom stipend
- Up to 12 weeks of paid family leave
- Meetup stipend when you cross paths with a co-worker
- Continuing education & development reimbursement
- Challenging problems to solve and an awesome team to collaborate with every single day
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