Inspectorio uses artificial intelligence to help its clients build and maintain an integrated supply chain. In past hiring, the company has offered 100% remote,
Senior Manager, Demand Generation & Field Marketing
Location
Americas
Posted
22 hours ago
Salary
0
Seniority
Lead
No structured requirement data.
Job Description
Senior Manager, Demand Generation & Field Marketing
Inspectorio
Role Description Inspectorio is looking for a creative, AI-native leader to build and scale our demand generation function. As Senior Manager, Demand Generation & Field Marketing, you will own the strategy and execution of pipeline generation across all channels with field marketing and events as the primary engine. You will design programs that move prospects from awareness to opportunity with creative and analytical precision, use AI natively across your workflow, lead a high-performing team, and connect every marketing activity directly to measurable business outcomes. What you'll do - Digital & Multi-Channel Demand Generation: - Own the full demand gen funnel end to end, including metrics, lead management, and reporting that connect all channels to pipeline and revenue. - Lead strategy and execution across email, paid search/social, webinars, and organic social to extend field marketing's reach. - Design bold, creative campaigns and content that cut through market noise. - Field Marketing & Events: - Own the full lifecycle of field events and partner activations, from strategic selection and budget to onsite execution and post-event pipeline follow-through. - Treat every event as a high-ROI demand generation vehicle with clear pipeline attribution, integrated into the broader demand gen strategy. - Build a repeatable field marketing playbook that scales as Inspectorio's event footprint grows. - AI-Native Marketing Operations: - Embed AI tools systematically to automate repetitive tasks, generate high-converting copy and creative, analyze data, and personalize outreach at scale. - Continuously evaluate new AI-driven marketing technology to keep our demand gen engine ahead of the market. - Building the Function & Marketing Strategy: - Build Inspectorio's demand generation function from scratch, including processes, tools, and playbooks that scale with the business. - Set marketing strategy that ladders up to company-wide revenue goals, and partner closely with Sales, Product, and executive leadership. Qualifications - 5+ years in B2B SaaS marketing, with direct ownership of demand generation and field marketing programs. - Proven ability to turn field marketing and events into measurable, attributable pipeline, with fluency in metrics like cost per opportunity and pipeline contribution. - Solid experience across digital demand gen channels (email, paid search/social, webinars) as a complement to field marketing. - Hands-on use of AI tools in daily marketing work, including automation, content generation, personalization, and data analysis. - A highly creative mindset paired with strong analytical rigor, able to show campaigns that were both bold and measurably effective. - Strong cross-functional collaboration skills, particularly with Sales and executive leadership. - Based in Americas and has the willingness and ability to travel to the USA for events (approximately 20-25%). Benefits - 🍹 Unlimited Annual Leave: We prioritize your well-being and trust you to manage your time. - 🏝️ Flexible Working: Whether from home, a coffee shop, or our global hubs, work where you're most comfortable. - 💪 Project Ownership: You get to lead the initiatives you're passionate about, professionally or socially. - 🌱 Grow with us: We're invested in your personal and professional development. - 🌎 Global, diverse, and innovative team: Be part of a welcoming community from 30+ countries, where unique perspectives drive innovation. - 🤝 Feel at home: Work closely with colleagues who value your voice, share our E.A.C.H. values, and help you be the best version of yourself. - 🎉 Celebrate together: Enjoy remote and hub company and team events that strengthen our bonds and build a fun culture.
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• Sdílet se studenty své odborné znalosti a zkušenosti z praxe. • Připravovat a vést poutavé prezenční i online workshopy podle připravené osnovy, která propojuje teorii, praktické ukázky a interaktivní cvičení. • Podporovat, motivovat a provázet studenty během celého vzdělávacího procesu. • Vytvářet inspirativní, otevřené a podporující prostředí, které podněcuje aktivní zapojení, spolupráci a sdílení zkušeností. • Průběžně sledovat nové trendy v oblasti moderního pracovního prostředí a začleňovat aktuální poznatky, technologie a osvědčené postupy do výuky.
Senior Trade Marketing Manager
ahead GmbHAt ahead, we’re building the snack brand for a new generation – one that loves chocolate, cookies & gummies, but doesn’t love what sugar does to their bodies. We use cutting-edge food tech to reinvent childhood favorites: no added sugar, no empty carbs – just full taste, better ingredients, and zero compromise. The result? Everyday indulgence that actually fits your lifestyle. Let’s make low-sugar the new normal. And fun again. We’re growing fast, expanding across Europe, and looking for smart, driven, curious minds to join us.
Role Description Du verantwortest das gesamte Trade Marketing bei ahead – von der POS-Entwicklung bis zur länderübergreifenden Kampagnenharmonisierung. Du denkst in Handelsstrukturen, sprichst die Sprache der KAMs und verstehst gleichzeitig, was eine Marke wie ahead im Regal outstanding macht. Du arbeitest eng mit KAM, Brand & Design, Performance Marketing und Social Growth zusammen und berichtest direkt an den Sales Director. DEINE AUFGABEN - POS – Entwicklung & Beschaffung - Entwicklung innovativer, markentypischer POS-Materialien die im Regal knallen – kein Standard-Aufsteller, kein generisches Display. - Eigenständige Steuerung des gesamten Beschaffungsprozesses: Lieferantenidentifikation, Ausschreibung, Verhandlung, Qualitätskontrolle, Rollout. - Pflege und Aufbau eines belastbaren Netzwerks an POS-Produzenten und Kreativpartnern. - Kontinuierliche Beobachtung von Trends im Bereich Shoppermarketing, Retail Design und In-Store Experience – national und international. - Kampagnen – Harmonisierung & Kanalabstimmung - Abstimmung und Harmonisierung aller Trade-Marketing-Kampagnen mit den relevanten Marketingkanälen: Performance Marketing, Brand Activation, Social Media, CRM, Influencer. - Sicherstellung eines konsistenten Markenauftritts vom digitalen Touchpoint bis zum Regal. - Entwicklung integrierter Kampagnenkonzepte die Online- und Offline-Aktivierung verbinden. - Enge Zusammenarbeit mit Brand & Design zur Umsetzung markentypischer Sell-in-Unterlagen und Handelspräsentationen. - Planung/ Durchführung von Out of Home Kampagnen. - KAM – Schnittstelle & Unterstützung - Enge Zusammenarbeit mit dem KAM-Team bei der Entwicklung von Sell-in-Strategien, Jahresgesprächsunterlagen und Account-spezifischen Aktivierungsplänen. - Entwicklung von Category-Management-Argumentationen und Shopper-Insights für den Handel. - Unterstützung bei der Planung und Umsetzung von Aktionen, Zweitplatzierungen und Listungspaketen. - Gemeinsame Entwicklung von Handelskonzepten die Umsatz- und Distributionsziele treiben. - Länderkonzepte – Internationale Expansion - Aufbau marktspezifischer Trade-Marketing-Konzepte für Frankreich, Niederlande, Belgien und Polen. - Analyse der jeweiligen Handelsstrukturen, Shopper-Verhalten und Wettbewerbssituation je Markt. - Entwicklung lokaler POS-Strategien und Aktivierungskonzepte die zur Handelslandschaft des jeweiligen Marktes passen. - Enge Abstimmung mit den Country Managern vor Ort zur Sicherstellung lokaler Relevanz. - Influencer & Retail – Koordination - Koordination von Influencer-Kampagnen mit Retail-Bezug in Abstimmung mit Social Growth und den jeweiligen KAMs. - Entwicklung von Creator-Konzepten die gezielt Traffic und Aufmerksamkeit auf Handelspartner lenken. - Steuerung von Co-Creation-Projekten zwischen Brand, Influencer und Handel. - Erfolgsmessung und Reporting von Influencer-Retail-Aktivierungen. - Steuerung & Reporting - Budgetverantwortung für Trade-Marketing-Maßnahmen. - Regelmäßiges Reporting an Sales Director und Management zu Kampagnenerfolgen, POS-Performance und Marktentwicklung. - Aufbau von Standards, Prozessen und Templates für ein skaliertes Trade Marketing. Qualifications - 5+ Jahre Trade Marketing Erfahrung im FMCG-Umfeld. - Erfahrung in der Entwicklung und Umsetzung von POS-Materialien. - Nachweisliche Erfahrung in der cross-funktionalen Zusammenarbeit mit KAM, Brand und Marketing. - Internationales Mindset. - Strukturierte, unternehmerische Arbeitsweise. - Ausgeprägte Kreativität. - Absolutes Ownership-Mindset. - Kreatives Auge kombiniert mit kommerziellem Denken. Requirements - Erfahrung im Better-for-You, Süßwaren oder Snack-Segment. - Kenntnisse der Handelsstrukturen in FR, NL, BE oder PL. - Erfahrung in der Steuerung von Influencer-Kampagnen mit Retail-Fokus. - Category Management Kenntnisse. Benefits - Entwicklungsmöglichkeiten in einem dynamischen, wachstumsstarken Umfeld. - Faires, attraktives Gehalt mit rollenabhängigen Bonusmöglichkeiten. - Snacks, Drinks und ahead-Merch. - Monatliches 50-€-Budget für Urban Sports Club, Mobilitätsoptionen oder Gutscheine. - 28 Urlaubstage plus zwei zusätzliche freie Tage am 24. Dezember und 31. Dezember. - Regelmäßige After-Work-Hangouts und jährliche Team-Offsites. Company Description Bei ahead bauen wir die Snackmarke für eine neue Generation – für Menschen, die Schokolade, Cookies & Gummies lieben, aber nicht die Auswirkungen von Zucker auf ihren Körper. Unser Ziel: Low Sugar zum neuen Standard machen. Wir wachsen rasant, expandieren europaweit und suchen smarte, motivierte und neugierige Talente, die mit uns etwas bewegen wollen.
Field Marketing Manager
National Forest FoundationThe NFF promotes the health and public enjoyment of our 193-million-acre National Forest System.
• Lead the development of an integrated local/national field marketing strategy in close collaboration with the Director of Marketing. • Manage, mentor and develop field marketing team members. • Set and track KPIs for field marketing, and report progress and insights to the Director of Marketing and other stakeholders. • Serve as an additional liaison to the advancement team, supporting local activations and national storytelling. • Identify recurring needs and gaps across field teams and spearhead development of scalable resources including toolkits, DIY guides and how-to templates. • Intake, triage and prioritize marketing support requests from field teams. • Develop creative briefs and capture and elevate compelling stories, photos, video and community moments in the field.



