Role Description Du verantwortest das gesamte Trade Marketing bei ahead – von der POS-Entwicklung bis zur länderübergreifenden Kampagnenharmonisierung. Du denkst in Handelsstrukturen, sprichst die Sprache der KAMs und verstehst gleichzeitig, was eine Marke wie ahead im Regal outstanding macht. Du arbeitest eng mit KAM, Brand & Design, Performance Marketing und Social Growth zusammen und berichtest direkt an den Sales Director. DEINE AUFGABEN - POS – Entwicklung & Beschaffung - Entwicklung innovativer, markentypischer POS-Materialien die im Regal knallen – kein Standard-Aufsteller, kein generisches Display. - Eigenständige Steuerung des gesamten Beschaffungsprozesses: Lieferantenidentifikation, Ausschreibung, Verhandlung, Qualitätskontrolle, Rollout. - Pflege und Aufbau eines belastbaren Netzwerks an POS-Produzenten und Kreativpartnern. - Kontinuierliche Beobachtung von Trends im Bereich Shoppermarketing, Retail Design und In-Store Experience – national und international. - Kampagnen – Harmonisierung & Kanalabstimmung - Abstimmung und Harmonisierung aller Trade-Marketing-Kampagnen mit den relevanten Marketingkanälen: Performance Marketing, Brand Activation, Social Media, CRM, Influencer. - Sicherstellung eines konsistenten Markenauftritts vom digitalen Touchpoint bis zum Regal. - Entwicklung integrierter Kampagnenkonzepte die Online- und Offline-Aktivierung verbinden. - Enge Zusammenarbeit mit Brand & Design zur Umsetzung markentypischer Sell-in-Unterlagen und Handelspräsentationen. - Planung/ Durchführung von Out of Home Kampagnen. - KAM – Schnittstelle & Unterstützung - Enge Zusammenarbeit mit dem KAM-Team bei der Entwicklung von Sell-in-Strategien, Jahresgesprächsunterlagen und Account-spezifischen Aktivierungsplänen. - Entwicklung von Category-Management-Argumentationen und Shopper-Insights für den Handel. - Unterstützung bei der Planung und Umsetzung von Aktionen, Zweitplatzierungen und Listungspaketen. - Gemeinsame Entwicklung von Handelskonzepten die Umsatz- und Distributionsziele treiben. - Länderkonzepte – Internationale Expansion - Aufbau marktspezifischer Trade-Marketing-Konzepte für Frankreich, Niederlande, Belgien und Polen. - Analyse der jeweiligen Handelsstrukturen, Shopper-Verhalten und Wettbewerbssituation je Markt. - Entwicklung lokaler POS-Strategien und Aktivierungskonzepte die zur Handelslandschaft des jeweiligen Marktes passen. - Enge Abstimmung mit den Country Managern vor Ort zur Sicherstellung lokaler Relevanz. - Influencer & Retail – Koordination - Koordination von Influencer-Kampagnen mit Retail-Bezug in Abstimmung mit Social Growth und den jeweiligen KAMs. - Entwicklung von Creator-Konzepten die gezielt Traffic und Aufmerksamkeit auf Handelspartner lenken. - Steuerung von Co-Creation-Projekten zwischen Brand, Influencer und Handel. - Erfolgsmessung und Reporting von Influencer-Retail-Aktivierungen. - Steuerung & Reporting - Budgetverantwortung für Trade-Marketing-Maßnahmen. - Regelmäßiges Reporting an Sales Director und Management zu Kampagnenerfolgen, POS-Performance und Marktentwicklung. - Aufbau von Standards, Prozessen und Templates für ein skaliertes Trade Marketing. Qualifications - 5+ Jahre Trade Marketing Erfahrung im FMCG-Umfeld. - Erfahrung in der Entwicklung und Umsetzung von POS-Materialien. - Nachweisliche Erfahrung in der cross-funktionalen Zusammenarbeit mit KAM, Brand und Marketing. - Internationales Mindset. - Strukturierte, unternehmerische Arbeitsweise. - Ausgeprägte Kreativität. - Absolutes Ownership-Mindset. - Kreatives Auge kombiniert mit kommerziellem Denken. Requirements - Erfahrung im Better-for-You, Süßwaren oder Snack-Segment. - Kenntnisse der Handelsstrukturen in FR, NL, BE oder PL. - Erfahrung in der Steuerung von Influencer-Kampagnen mit Retail-Fokus. - Category Management Kenntnisse. Benefits - Entwicklungsmöglichkeiten in einem dynamischen, wachstumsstarken Umfeld. - Faires, attraktives Gehalt mit rollenabhängigen Bonusmöglichkeiten. - Snacks, Drinks und ahead-Merch. - Monatliches 50-€-Budget für Urban Sports Club, Mobilitätsoptionen oder Gutscheine. - 28 Urlaubstage plus zwei zusätzliche freie Tage am 24. Dezember und 31. Dezember. - Regelmäßige After-Work-Hangouts und jährliche Team-Offsites. Company Description Bei ahead bauen wir die Snackmarke für eine neue Generation – für Menschen, die Schokolade, Cookies & Gummies lieben, aber nicht die Auswirkungen von Zucker auf ihren Körper. Unser Ziel: Low Sugar zum neuen Standard machen. Wir wachsen rasant, expandieren europaweit und suchen smarte, motivierte und neugierige Talente, die mit uns etwas bewegen wollen.

• Lead the development of an integrated local/national field marketing strategy in close collaboration with the Director of Marketing. • Manage, mentor and develop field marketing team members. • Set and track KPIs for field marketing, and report progress and insights to the Director of Marketing and other stakeholders. • Serve as an additional liaison to the advancement team, supporting local activations and national storytelling. • Identify recurring needs and gaps across field teams and spearhead development of scalable resources including toolkits, DIY guides and how-to templates. • Intake, triage and prioritize marketing support requests from field teams. • Develop creative briefs and capture and elevate compelling stories, photos, video and community moments in the field.

Role Description The Associate Director, Marketing supports the Senior Director, Brand Marketing and the entire Association in strategy, planning and execution of key Association initiatives by working across the Concern and Awareness pillar and with cross-functional teams throughout the Association. This role is responsible for supporting priority initiatives that reach target audiences, as well as ensuring consistency and clarity in the marketing and communications activities of these initiatives to support the Alzheimer’s Association global brand. - Serves as part of the Brand Marketing team supporting development and awareness activities including corporate partnerships, volunteer engagement and brand management. - Supports the marketing strategy, planning and execution of key initiatives by working across the Concern and Awareness pillar and with business partners throughout the Association to develop and support strategic marketing and communications plans. - Develops, collaborates and project manages marketing plans across the Concern and Awareness pillar to support strategic marketing and communications priority activities including campaign planning, messaging, marketing collateral development, tactical execution and capturing success metrics. - Makes data-driven marketing decisions that increase engagement, awareness and fundraising for priority activities. - Directs and coordinates the creation of content for marketing materials. - Upholds the organizational commitment to diversity, equity, and inclusion. - Other duties as assigned. Qualifications - Bachelor’s degree in marketing, Advertising or a related field preferred or equivalent experience. - 5-8 years of relevant experience. Requirements - Collaborative, strategic marketing project manager who works successfully across divisions and functions. Manages marketing plans and ensures all contributors stay on task and adhere to timelines. - Experience developing omni channel campaigns that drive awareness, engagement and fundraising. Identifies opportunities to advance audience reach and mission goals. - Able to provide content solutions that meet business partners’ strategic objectives while maintaining marketing best practices. - Strong communication and collaboration skills; build ongoing relationships with business partners to better understand their communication goals and needs. - Strategic thinker, able to problem-solve and manage conflicting feedback and opinions. - Identifies the need to meet one-on-one and in groups with colleagues to brainstorm; gathers information; presents ideas; follows through on specific assignments without prompts. - Models and implements the Association brand, ensuring quality and consistency across all marketing activities. Understands and seeks out industry best practices in brand management, content creation and project management; proactively provides thoughtful, strategic guidance on marketing planning, content and design, as well as the optimal channels to achieve progress and success. Benefits - Comprehensive benefits package, including medical, dental, vision, flex accounts, short and long-term disability, life insurance, long term care insurance, tuition reimbursement, generous Paid Time Off, 12 annual holidays and Paid Family Leave. - Annual Cultural & Heritage Day and Volunteer Day of their choosing. - Gold standard 401(k) retirement plan. - Full time employees (37.5 hours/week) will enjoy an annual School Visitation Day and an Elder Care Facility Day of their choosing.

Role Description Marketing Operations & Systems - Own and manage day-to-day marketing operations within HubSpot and integrated CRM platforms. - Configure and optimize marketing automation workflows, lead routing, segmentation, lifecycle stages, and campaign execution. - Maintain lead scoring, account scoring, source attribution, campaign taxonomy, and funnel tracking. - Ensure data integrity through ongoing data hygiene, field governance, list management, and documentation. - Monitor and maintain integrations between HubSpot, ZoomInfo, and other marketing technologies. - Partner with Sales Operations and Revenue Operations to ensure seamless lead handoffs and alignment across teams. Intent Data & Account-Based Marketing - Utilize ZoomInfo and other data sources to identify target accounts based on ICP, firmographic, technographic, behavioral, and intent data. - Support Account-Based Marketing (ABM) initiatives by developing targeted account lists and audience segmentation. - Collaborate with marketing and sales teams to convert intent signals into actionable campaigns and pipeline opportunities. - Monitor campaign performance and recommend optimization strategies based on engagement and conversion data. Reporting & Analytics - Develop and maintain dashboards and reports that measure marketing performance across the entire funnel, including: - Marketing Qualified Leads (MQLs) - Marketing Qualified Accounts (MQAs) - Sales Accepted Accounts (SAAs) - Sales Qualified Accounts (SQAs) - Sales Qualified Opportunities (SQOs) - Pipeline and revenue attribution - Conversion rates - Customer Acquisition Cost (CAC) - Campaign ROI - Analyze campaign effectiveness, lead quality, attribution, funnel velocity, and conversion trends. - Deliver weekly, monthly, and executive-level reports with actionable recommendations. - Translate marketing data into strategic insights that support business growth and decision-making. Process Improvement & Cross-Functional Collaboration - Develop scalable processes for campaign execution, reporting, lead management, and sales follow-up. - Improve marketing-to-sales alignment through clear lifecycle definitions, SLAs, routing rules, and feedback loops. - Identify operational inefficiencies and recommend process, technology, or data improvements. - Help establish reporting standards and maintain a single source of truth for marketing performance. - Collaborate closely with Marketing, Sales, Revenue Operations, and Leadership to optimize overall funnel performance. Qualifications - 3–5 years of experience in Marketing Operations, Revenue Operations, Demand Generation, or a similar B2B marketing role. - Hands-on experience with HubSpot administration, CRM management, marketing automation, and CRM integrations. - Experience working in a B2B sales environment, collaborating closely with Marketing, Sales, and Revenue Operations teams. - Strong understanding of lead management, lead lifecycle, attribution, campaign reporting, funnel analytics, and Account-Based Marketing (ABM). - Experience building dashboards, reports, and marketing performance analytics, with the ability to translate data into actionable business insights for leadership. - Experience with ZoomInfo or similar data enrichment platforms is highly preferred. - Strong analytical, problem-solving, organizational, and project management skills, with exceptional attention to detail and data accuracy. - Excellent written and verbal communication skills, with the ability to manage multiple priorities in a fast-paced, cross-functional environment. Technical Skills - Advanced proficiency in HubSpot, including: - Marketing Hub - CRM - Workflows - Lists and segmentation - Reporting dashboards - Lead scoring - Campaign reporting - Experience with ZoomInfo or similar intent data platforms. - Experience working with CRM platforms and marketing automation systems. - Strong Microsoft Excel or Google Sheets reporting skills. Benefits - 100% Remote Work - Enjoy the flexibility of working from anywhere! - Paid Leave - Take time off to recharge, starting upon regularization. - HMO Benefits - Comprehensive healthcare coverage as soon as you're regularized. - Government-Mandated Benefits - All statutory benefits such as SSS, PhilHealth, and Pag-IBIG are fully provided. - Fun & Collaborative Culture - Be part of a dynamic team that values creativity, innovation, and teamwork. NOTE This is a full-time employment position and NOT an Independent Contractor arrangement. It comes with government-mandated contributions and benefits. A background check is part of our hiring process and will be completed before moving to the job offer stage. We kindly ask applicants to have the necessary details ready in advance to keep things smooth and hassle-free.