Role Description This is a leadership role for a commercially minded marketer who is passionate about driving measurable business growth. You will take ownership of our entire marketing function—from strategy to execution—ensuring our brand reaches more families, our social media presence grows, our marketing campaigns generate qualified enquiries, and our conversion funnel delivers consistent student enrolments. This is a hands-on role. We’re looking for someone who enjoys both strategy and execution and is comfortable creating campaigns, analysing performance, testing new ideas and rolling up their sleeves to deliver results. Key Responsibilities - Develop and execute the company’s growth and marketing strategy. - Increase brand awareness and grow engagement across all digital platforms. - Own and execute our content strategy and social media calendar. - Plan, manage and optimize paid advertising campaigns across Meta, Google and other digital channels. - Increase qualified enquiries and improve enquiry-to-enrolment conversion. - Analyse marketing performance, customer behaviour and campaign effectiveness to drive continuous improvement. - Improve website performance, lead generation and customer journeys. - Develop email marketing, CRM and marketing automation campaigns. - Lead marketing campaigns for new products, services and events. - Build and manage internal and external marketing resources, including freelancers and agencies. - Produce regular reports on marketing performance, ROI and key growth metrics. Requirements - At least 5 years’ experience in growth, digital or performance marketing. - A proven track record of growing a consumer-facing brand. - Strong experience managing Meta and Google advertising campaigns. - Experience developing content strategies that increase engagement and generate leads. - Strong analytical skills with the ability to make data-driven decisions. - Excellent copywriting and marketing communication skills. - Experience leading marketing projects or teams. - A proactive, entrepreneurial mindset with a strong bias for action. - Experience in education, EdTech or a subscription-based business is an advantage. Success in This Role - Significantly increase social media engagement and brand visibility. - Grow qualified monthly enquiries. - Improve enquiry-to-enrolment conversion rates. - Reduce customer acquisition costs while increasing marketing ROI. - Build scalable marketing systems, processes and reporting. - Establish Naijatutors Konnect as the leading tutoring brand for African diaspora families. Benefits - Salary: ₦350,000 per month - Annual Leave: 15 working days (3 weeks) of paid leave - Performance Bonuses: Earn additional rewards based on individual and company performance - Year-End Profit Sharing: Share in the company's success through our annual profit-sharing programme - Career Progression: Clear opportunities for promotion based on performance and impact - Learning & Development: Access to ongoing training, professional development and opportunities to build new skills