• Own and drive the commercial growth agenda across existing retail setups, identifying growth levers, upsell opportunities, and potential for budget expansion. • Act as the primary point of contact for retail, sell-out, and Commercial Framework topics, both internally and with retail stakeholders. • Translate customer and commercial strategy into actionable retail initiatives, with a strong focus on migrating traditional offline/print activities into digital offerings. • Build strong retailer relationships through proactive account development, including regular customer visits and ongoing commercial dialogue. • Analyze KPIs, budgets, and performance trends to derive clear recommendations on optimization, rollout decisions, and commercial priorities. • Apply and clearly communicate Commercial Framework methodologies, including test logic, control group design, and uplift calculations, and confidently defend these approaches with commercial and controlling stakeholders. • Develop, implement, and maintain controlling frameworks to steer performance transparently, measure effectiveness, and support sound commercial decision-making. • Lead retail- and performance-related discussions with clients and internal stakeholders, presenting analyses, recommendations, and business cases in a clear and persuasive manner. • Work closely with C-level stakeholders and other senior decision-makers, presenting recommendations and commercial cases in a compelling and audience-appropriate way. • Partner closely with Sales, Marketing, Category Management, and Media experts to ensure retail logic guides strategic direction and execution quality. • Support prioritization decisions across customers and initiatives based on commercial potential and strategic relevance. • Contribute to team development by mentoring colleagues and supporting AI-driven ways of working across the organization.

Role Description You are an outgoing, relationship-focused business development professional who excels at building strategic partnerships and fostering meaningful connections. You have a talent for identifying opportunities, understanding member needs, and delivering financial solutions that create value for businesses, nonprofits, and community organizations. A strong communicator and collaborator, you leverage data, digital tools, and cross-functional partnerships to drive member engagement, growth, and community impact. What You'll Do: - Member Engagement: - Responsible for identifying new business opportunities, maintaining member relationships, and developing sales strategies to drive growth. - Conduct regular one-on-one meetings and other communication to better understand member needs and how we can provide solutions to meet them. - Serve as an advisor and partner to members, providing guidance on Golden 1’s products and services and how they can assist to best deliver them to the member. - Segment Engagement: - Establish and maintain strategic partnerships with local businesses, centers of influence such as CPA’s and attorneys, non-profit organizations, governmental agencies, and NGO’s. - Coordinate joint financial programs, events, and projects to provide solutions and engagement. - Strategic Alignment and Communication: - Leverage digital platforms to provide options for member and segment engagement. - Develop and execute digital communication strategies to promote G1 programs, events, and initiatives. - Provide a modern image, brand, and culture in all that we do. - Utilize data analytics to measure the effectiveness of digital outreach efforts and make data-driven decisions to improve engagement. - Prepare regular reports on program outcomes, member engagement metrics, impact, and results. - Collaborate with other departments throughout the enterprise to ensure cohesive messaging and a team approach to member development. Qualifications - Bachelor’s Degree in related field or equivalent work experience required. - 7+ years of branch leadership or business development within a retail sales or financial institution required. - Must have established connections within the local community, including influential leaders and non-profit organizations required. Benefits - Market-competitive and internally equitable total rewards compensation package. - Programs designed to attract, motivate, and retain employees. - Comprehensive compensation package, well-being and work-life balance. - Career development and growth opportunities. - Rewards and recognition programs. - Commitment to Diversity, Equity, and Inclusion.

• Own the strategy, execution, and performance of the member lifecycle for our 2M+ monthly active members across email, push, in-app, and web — from onboarding through winback. • Set the roadmap, own the lifecycle calendar, build the reporting that tracks our impact, and lead and develop the lifecycle team. • Develop a deep understanding of Going's Braze integration, lifecycle program, and marketing tech stack, identifying the highest-impact opportunities to improve member experience and business results. • Take ownership of the lifecycle calendar and campaign workflows, establishing clear intake, prioritization, QA, and conflict-free scheduling. • Build a consolidated view of lifecycle performance and establish a reporting cadence with leadership. • Get to know your team — their goals, strengths, and development areas — and establish your management rhythm (1:1s, rituals, priorities). • Publish a prioritized lifecycle roadmap and experimentation plan. • Own the strategy, enhancement, and execution of the full lifecycle program. Including scaling personalized, omni-channel communications across email, push, in-app, and web that support the Going mobile app, website, and new-to-market product value. • Own performance and reporting end-to-end (onboarding through winback), continually improving key metrics like activation, adoption, engagement, retention, and LTV, and owning the dashboards that track and socialize results. • Apply AI to all relevant automated journeys to increase program performance and team efficiency. • Translate business goals into delivery requirements — data, segmentation, targeting logic, and dynamic content — partnering closely with Data, Product, and Engineering teams on technical projects. • Hire, mentor, and develop a high-performing lifecycle team that approaches problem-solving with a member-first mindset and a strong testing culture.

• Define and own Vibrant Planet’s brand strategy — Build and maintain Vibrant Planet’s brand equity, as well as its sub-brands, including Pyrologix brand as well as product and model brands • Define and own the overall marketing strategy — demand generation, content, communications, and field/partner marketing — aligned to company growth objectives and sales pipeline needs. • Build and articulate a compelling narrative for a complex, multi-faceted market that includes federal land agencies, state and local governments, utilities, insurers, and conservation finance players. • Coordinate closely with product team and product marketing, owning positioning, messaging, and go-to-market strategy for new platform capabilities and customer segments. • Drive demand generation programs that deliver qualified pipeline in partnership with our sales and impact teams. • Establish Vibrant Planet as a thought leader in wildfire risk forecasting and mitigation/adaptation, community and forest resilience, and climate-smart land management through earned media, content, events, and strategic partnerships. • Collaborate closely with the science, product, and impact teams to translate technical complexity into clear, credible, and compelling stories for both technical and non-technical audiences. • Oversee PR, communications, and executive visibility — including executive and key team members’ public profiles. • Build and manage a high-performing marketing team, including hiring, mentoring, and managing agency and contractor relationships. • Define and track KPIs across brand awareness, pipeline contribution, content engagement, and customer marketing effectiveness.