• Own the strategy, execution, and performance of the member lifecycle for our 2M+ monthly active members across email, push, in-app, and web — from onboarding through winback. • Set the roadmap, own the lifecycle calendar, build the reporting that tracks our impact, and lead and develop the lifecycle team. • Develop a deep understanding of Going's Braze integration, lifecycle program, and marketing tech stack, identifying the highest-impact opportunities to improve member experience and business results. • Take ownership of the lifecycle calendar and campaign workflows, establishing clear intake, prioritization, QA, and conflict-free scheduling. • Build a consolidated view of lifecycle performance and establish a reporting cadence with leadership. • Get to know your team — their goals, strengths, and development areas — and establish your management rhythm (1:1s, rituals, priorities). • Publish a prioritized lifecycle roadmap and experimentation plan. • Own the strategy, enhancement, and execution of the full lifecycle program. Including scaling personalized, omni-channel communications across email, push, in-app, and web that support the Going mobile app, website, and new-to-market product value. • Own performance and reporting end-to-end (onboarding through winback), continually improving key metrics like activation, adoption, engagement, retention, and LTV, and owning the dashboards that track and socialize results. • Apply AI to all relevant automated journeys to increase program performance and team efficiency. • Translate business goals into delivery requirements — data, segmentation, targeting logic, and dynamic content — partnering closely with Data, Product, and Engineering teams on technical projects. • Hire, mentor, and develop a high-performing lifecycle team that approaches problem-solving with a member-first mindset and a strong testing culture.

• Define and own Vibrant Planet’s brand strategy — Build and maintain Vibrant Planet’s brand equity, as well as its sub-brands, including Pyrologix brand as well as product and model brands • Define and own the overall marketing strategy — demand generation, content, communications, and field/partner marketing — aligned to company growth objectives and sales pipeline needs. • Build and articulate a compelling narrative for a complex, multi-faceted market that includes federal land agencies, state and local governments, utilities, insurers, and conservation finance players. • Coordinate closely with product team and product marketing, owning positioning, messaging, and go-to-market strategy for new platform capabilities and customer segments. • Drive demand generation programs that deliver qualified pipeline in partnership with our sales and impact teams. • Establish Vibrant Planet as a thought leader in wildfire risk forecasting and mitigation/adaptation, community and forest resilience, and climate-smart land management through earned media, content, events, and strategic partnerships. • Collaborate closely with the science, product, and impact teams to translate technical complexity into clear, credible, and compelling stories for both technical and non-technical audiences. • Oversee PR, communications, and executive visibility — including executive and key team members’ public profiles. • Build and manage a high-performing marketing team, including hiring, mentoring, and managing agency and contractor relationships. • Define and track KPIs across brand awareness, pipeline contribution, content engagement, and customer marketing effectiveness.

Role Description This is a leadership role for a commercially minded marketer who is passionate about driving measurable business growth. You will take ownership of our entire marketing function—from strategy to execution—ensuring our brand reaches more families, our social media presence grows, our marketing campaigns generate qualified enquiries, and our conversion funnel delivers consistent student enrolments. This is a hands-on role. We’re looking for someone who enjoys both strategy and execution and is comfortable creating campaigns, analysing performance, testing new ideas and rolling up their sleeves to deliver results. Key Responsibilities - Develop and execute the company’s growth and marketing strategy. - Increase brand awareness and grow engagement across all digital platforms. - Own and execute our content strategy and social media calendar. - Plan, manage and optimize paid advertising campaigns across Meta, Google and other digital channels. - Increase qualified enquiries and improve enquiry-to-enrolment conversion. - Analyse marketing performance, customer behaviour and campaign effectiveness to drive continuous improvement. - Improve website performance, lead generation and customer journeys. - Develop email marketing, CRM and marketing automation campaigns. - Lead marketing campaigns for new products, services and events. - Build and manage internal and external marketing resources, including freelancers and agencies. - Produce regular reports on marketing performance, ROI and key growth metrics. Requirements - At least 5 years’ experience in growth, digital or performance marketing. - A proven track record of growing a consumer-facing brand. - Strong experience managing Meta and Google advertising campaigns. - Experience developing content strategies that increase engagement and generate leads. - Strong analytical skills with the ability to make data-driven decisions. - Excellent copywriting and marketing communication skills. - Experience leading marketing projects or teams. - A proactive, entrepreneurial mindset with a strong bias for action. - Experience in education, EdTech or a subscription-based business is an advantage. Success in This Role - Significantly increase social media engagement and brand visibility. - Grow qualified monthly enquiries. - Improve enquiry-to-enrolment conversion rates. - Reduce customer acquisition costs while increasing marketing ROI. - Build scalable marketing systems, processes and reporting. - Establish Naijatutors Konnect as the leading tutoring brand for African diaspora families. Benefits - Salary: ₦350,000 per month - Annual Leave: 15 working days (3 weeks) of paid leave - Performance Bonuses: Earn additional rewards based on individual and company performance - Year-End Profit Sharing: Share in the company's success through our annual profit-sharing programme - Career Progression: Clear opportunities for promotion based on performance and impact - Learning & Development: Access to ongoing training, professional development and opportunities to build new skills

Role Description The Head of Growth Marketing will lead Simbian’s end-to-end marketing function, owning strategy and execution across product marketing, demand generation, communications, digital presence, analyst relations, and partner marketing. This leader will translate complex technical capabilities into clear, compelling messaging for enterprise buyers, MSSPs, partners, analysts, and practitioners, while working closely with sales, partnerships, product, and executive leadership to drive market awareness and measurable pipeline growth. This role will have broad influence on company growth and market perception and will use AI thoughtfully to help the team move quickly while maintaining quality and clarity. Key Responsibilities - Build and scale a marketing engine that generates qualified pipeline for the sales organization across enterprise and partner-led motions. - Own Simbian’s core messaging and narrative, including positioning around self-improving SecOps, autonomous AI agents, reasoning-based defense, and stopping AI powered attacks. - Lead product marketing across the website, pitch decks, solution briefs, campaigns, case studies, and sales enablement assets. - Drive demand generation programs with clear goals, strong experimentation, and rigorous measurement of conversion, pipeline contribution, and revenue impact. - Support and help orchestrate the BDR function in close partnership with sales leadership to improve campaign follow-up, messaging quality, and pipeline creation. - Build Simbian’s thought leadership through content, customer stories, research-backed messaging, and technical narratives that resonate with sophisticated security audiences. - Own analyst relations and press activities to increase category visibility and strengthen market credibility. - Work cross-functionally with product and technical teams to keep external messaging accurate, differentiated, and tightly aligned with roadmap and customer outcomes. - Build and lead a high-performance marketing function over time, while remaining hands-on as an operator in a fast-moving startup environment. Qualifications - Proven success marketing preferably with 8-10 years of experience in deep technical products to technical and executive buyers, ideally in cybersecurity, infrastructure, or enterprise software. - Strong security domain knowledge, with the ability to understand and communicate modern SOC, SecOps, red teaming, response, threat hunting, and security platform concepts. - Demonstrated results building demand generation programs that produce measurable pipeline and revenue outcomes. - Hands-on experience across multiple areas of marketing, with comfort switching between strategy, messaging, writing, campaign execution, and operational detail. - Experience in startup environments and comfort operating with urgency, ambiguity, and high standards. - Experience marketing to large enterprises and working with multi-stakeholder buying cycles. - High integrity, strong judgment, and a willingness to move fast, test ideas, and learn quickly. - Practical fluency with AI tools for research, content creation, workflow acceleration, and experimentation. Benefits - Comprehensive health insurance - Remote-first, high-trust culture - Competitive comp + equity at an early-stage AI security company - Work with a team who are genuinely trying to solve hard security problems, not just check compliance boxes