Role Description You are an outgoing, relationship-focused business development professional who excels at building strategic partnerships and fostering meaningful connections. You have a talent for identifying opportunities, understanding member needs, and delivering financial solutions that create value for businesses, nonprofits, and community organizations. A strong communicator and collaborator, you leverage data, digital tools, and cross-functional partnerships to drive member engagement, growth, and community impact. What You'll Do: - Member Engagement: - Responsible for identifying new business opportunities, maintaining member relationships, and developing sales strategies to drive growth. - Conduct regular one-on-one meetings and other communication to better understand member needs and how we can provide solutions to meet them. - Serve as an advisor and partner to members, providing guidance on Golden 1’s products and services and how they can assist to best deliver them to the member. - Segment Engagement: - Establish and maintain strategic partnerships with local businesses, centers of influence such as CPA’s and attorneys, non-profit organizations, governmental agencies, and NGO’s. - Coordinate joint financial programs, events, and projects to provide solutions and engagement. - Strategic Alignment and Communication: - Leverage digital platforms to provide options for member and segment engagement. - Develop and execute digital communication strategies to promote G1 programs, events, and initiatives. - Provide a modern image, brand, and culture in all that we do. - Utilize data analytics to measure the effectiveness of digital outreach efforts and make data-driven decisions to improve engagement. - Prepare regular reports on program outcomes, member engagement metrics, impact, and results. - Collaborate with other departments throughout the enterprise to ensure cohesive messaging and a team approach to member development. Qualifications - Bachelor’s Degree in related field or equivalent work experience required. - 7+ years of branch leadership or business development within a retail sales or financial institution required. - Must have established connections within the local community, including influential leaders and non-profit organizations required. Benefits - Market-competitive and internally equitable total rewards compensation package. - Programs designed to attract, motivate, and retain employees. - Comprehensive compensation package, well-being and work-life balance. - Career development and growth opportunities. - Rewards and recognition programs. - Commitment to Diversity, Equity, and Inclusion.

• Own the strategy, execution, and performance of the member lifecycle for our 2M+ monthly active members across email, push, in-app, and web — from onboarding through winback. • Set the roadmap, own the lifecycle calendar, build the reporting that tracks our impact, and lead and develop the lifecycle team. • Develop a deep understanding of Going's Braze integration, lifecycle program, and marketing tech stack, identifying the highest-impact opportunities to improve member experience and business results. • Take ownership of the lifecycle calendar and campaign workflows, establishing clear intake, prioritization, QA, and conflict-free scheduling. • Build a consolidated view of lifecycle performance and establish a reporting cadence with leadership. • Get to know your team — their goals, strengths, and development areas — and establish your management rhythm (1:1s, rituals, priorities). • Publish a prioritized lifecycle roadmap and experimentation plan. • Own the strategy, enhancement, and execution of the full lifecycle program. Including scaling personalized, omni-channel communications across email, push, in-app, and web that support the Going mobile app, website, and new-to-market product value. • Own performance and reporting end-to-end (onboarding through winback), continually improving key metrics like activation, adoption, engagement, retention, and LTV, and owning the dashboards that track and socialize results. • Apply AI to all relevant automated journeys to increase program performance and team efficiency. • Translate business goals into delivery requirements — data, segmentation, targeting logic, and dynamic content — partnering closely with Data, Product, and Engineering teams on technical projects. • Hire, mentor, and develop a high-performing lifecycle team that approaches problem-solving with a member-first mindset and a strong testing culture.

• Define and own Vibrant Planet’s brand strategy — Build and maintain Vibrant Planet’s brand equity, as well as its sub-brands, including Pyrologix brand as well as product and model brands • Define and own the overall marketing strategy — demand generation, content, communications, and field/partner marketing — aligned to company growth objectives and sales pipeline needs. • Build and articulate a compelling narrative for a complex, multi-faceted market that includes federal land agencies, state and local governments, utilities, insurers, and conservation finance players. • Coordinate closely with product team and product marketing, owning positioning, messaging, and go-to-market strategy for new platform capabilities and customer segments. • Drive demand generation programs that deliver qualified pipeline in partnership with our sales and impact teams. • Establish Vibrant Planet as a thought leader in wildfire risk forecasting and mitigation/adaptation, community and forest resilience, and climate-smart land management through earned media, content, events, and strategic partnerships. • Collaborate closely with the science, product, and impact teams to translate technical complexity into clear, credible, and compelling stories for both technical and non-technical audiences. • Oversee PR, communications, and executive visibility — including executive and key team members’ public profiles. • Build and manage a high-performing marketing team, including hiring, mentoring, and managing agency and contractor relationships. • Define and track KPIs across brand awareness, pipeline contribution, content engagement, and customer marketing effectiveness.

Role Description This is a leadership role for a commercially minded marketer who is passionate about driving measurable business growth. You will take ownership of our entire marketing function—from strategy to execution—ensuring our brand reaches more families, our social media presence grows, our marketing campaigns generate qualified enquiries, and our conversion funnel delivers consistent student enrolments. This is a hands-on role. We’re looking for someone who enjoys both strategy and execution and is comfortable creating campaigns, analysing performance, testing new ideas and rolling up their sleeves to deliver results. Key Responsibilities - Develop and execute the company’s growth and marketing strategy. - Increase brand awareness and grow engagement across all digital platforms. - Own and execute our content strategy and social media calendar. - Plan, manage and optimize paid advertising campaigns across Meta, Google and other digital channels. - Increase qualified enquiries and improve enquiry-to-enrolment conversion. - Analyse marketing performance, customer behaviour and campaign effectiveness to drive continuous improvement. - Improve website performance, lead generation and customer journeys. - Develop email marketing, CRM and marketing automation campaigns. - Lead marketing campaigns for new products, services and events. - Build and manage internal and external marketing resources, including freelancers and agencies. - Produce regular reports on marketing performance, ROI and key growth metrics. Requirements - At least 5 years’ experience in growth, digital or performance marketing. - A proven track record of growing a consumer-facing brand. - Strong experience managing Meta and Google advertising campaigns. - Experience developing content strategies that increase engagement and generate leads. - Strong analytical skills with the ability to make data-driven decisions. - Excellent copywriting and marketing communication skills. - Experience leading marketing projects or teams. - A proactive, entrepreneurial mindset with a strong bias for action. - Experience in education, EdTech or a subscription-based business is an advantage. Success in This Role - Significantly increase social media engagement and brand visibility. - Grow qualified monthly enquiries. - Improve enquiry-to-enrolment conversion rates. - Reduce customer acquisition costs while increasing marketing ROI. - Build scalable marketing systems, processes and reporting. - Establish Naijatutors Konnect as the leading tutoring brand for African diaspora families. Benefits - Salary: ₦350,000 per month - Annual Leave: 15 working days (3 weeks) of paid leave - Performance Bonuses: Earn additional rewards based on individual and company performance - Year-End Profit Sharing: Share in the company's success through our annual profit-sharing programme - Career Progression: Clear opportunities for promotion based on performance and impact - Learning & Development: Access to ongoing training, professional development and opportunities to build new skills