• Shape the external narrative for Sumsub’s flagship products. • Lead a Product Marketing Unit of three. • Develop and evolve positioning and messaging for the Sumsub Platform. • Act as the primary external spokesperson for the Sumsub Platform. • Drive revenue growth initiatives by setting clear priorities for the team. • Ensure consistent product narratives across all customer touchpoints. • Guide market, customer, and competitive research efforts. • Lead go-to-market strategy for product launches.

Role Description Supporting Marketing Strategy & Operations activities across the EMEA region. The Marketing Strategy & Operations profile plays a key role in ensuring effective planning, coordination, and execution of marketing activities across the Software Business Unit (SWBU). - Managing and monitoring the Marketing team's workload, anticipating upcoming activities, setting priorities, and ensuring deadlines are met. - Orchestrating all marketing actions required for the launch of new services, features, and projects. - Supporting the creation of weekly newsletters, monthly dealer articles, and other communication materials. To achieve these objectives, the profile continuously works to: - Improve coordination and visibility across marketing activities. - Prioritize initiatives and align stakeholders. - Ensure timely preparation of Go-to-Market plans. - Anticipate communication needs and plan activities in advance. Qualifications - Junior or Senior profile with at least 2 years of experience in a PMO role and/or within a Marketing team. - Fluent English is mandatory. - Italian and/or French would be considered a strong asset. Requirements - Strong proficiency in Microsoft Office, particularly Excel and PowerPoint. - Knowledge of project and program management tools (e.g., Jira, Microsoft Project, or similar). - Basic understanding of marketing tools and channels, including CRM/email marketing and social media platforms. - Basic content creation skills, with the ability to support the development of newsletters, dealer articles, and communication materials. - Strong organizational skills and attention to detail. - Ability to coordinate both personal tasks and cross-functional team activities. - Problem-solving mindset and proactive attitude. - Comfortable working in a remote and highly collaborative environment. Company Description Scalian is a multinational engineering consulting firm with over 35 years of experience and nearly 5,500 specialists across 11 countries. We provide expertise in Operations & Technology and Information Technology to a variety of industries, including aerospace, defense, railways, and energy, supporting their development. At Scalian, people are at the heart of our priorities. By joining us, you will have the opportunity to achieve your professional goals in a collaborative and supportive environment.

• Own product GTM design, execution, and evaluation across assigned solutions. • Support product development initiatives from ideation through launch, including collaboration with Group teams. • Adapt and enhance global product offerings to meet North American market needs and commercial priorities. • Monitor product performance, market adoption, and KPIs, recommending enhancements, optimizations, or rationalization as needed. • Act as a local product expert, supporting internal stakeholders with knowledge and insights. • Design and execute GTM strategies for new product launches, enhancements, and commercial initiatives. • Develop compelling GTM messaging, value propositions, and positioning tailored to target segments. • Partner with sales, marketing, and other internal teams to ensure effective market rollout and adoption. • Measure and evaluate GTM effectiveness, incorporating learnings into future launches. • Support partnership strategy development and GTM execution in collaboration with internal and external partners. • Contribute to partner-focused content, enablement materials, and value propositions. • Coordinate with Group and local stakeholders to align partnership initiatives with overall commercial and product strategy. • Develop and execute cross-sell and upsell strategies across the product portfolio. • Create supporting GTM plans, messaging, and commercial content to drive incremental growth. • Collaborate with sales and marketing to embed cross-sell/upsell opportunities into campaigns, tools, and sales processes. • Lead or contribute to product-related projects at both the local and Group level. • Coordinate cross-functional initiatives, ensuring alignment on scope, timelines, and deliverables. • Serve as a key liaison between business, product, marketing, and other stakeholders. • Own product-related processes, documentation, contracts, templates, and internal communications to ensure clarity, consistency, and accountability across the product lifecycle. • Manage and coordinate Coface product updates, releases, and notices. • Ensure timely, accurate, and clear communication of product changes to relevant internal audiences. • Maintain structured documentation and reference materials to support internal alignment. • Conduct ongoing competitor and market analysis, including market share, positioning, and product comparisons. • Monitor trends, evolving customer needs, and competitive moves to inform product and GTM strategy.

• Source and qualify high-potential leads in the beginning stages of the selling process by leveraging internal resources, third-party databases like Dodge, alongside specification platforms like MasterSpec and SpecLink, to identify and vet high-priority leads that correspond with manufacturing capabilities. • Develop comprehensive vertical analyses and profiles for influential architectural firms, building owners, and facility managers to pinpoint key stakeholders in commercial roofing specifications. • Establish robust tracking mechanisms within construction publications to schedule and allocate major long-cycle projects to the field sales organization. • Monitor and report on essential pipeline health indicators, focusing on lead-to-opportunity conversion efficiency and the successful transfer of prospects to Support Reps and Field Sales. • Promote and sell GAF Commercial service offerings, including design and specification support, roof drainage design, and sustainability and compliance solutions, to differentiate our offerings during the consultative process. • Engage strategically with stakeholders who collaborate with architects and specifiers to ensure Company products are integrated into early-stage construction documents. • Serve as a consultant throughout the specifying process, balancing client preferences with technical requirements to ensure performance standards are met. • Provide expert guidance by involving Building Design and Science teams to leverage structural principles for upselling and cross-selling. • Maintain alignment across GAF Commercial and Siplast sales teams to monitor projects from the design phase through to final bidding. • Partner with local sales to execute networking events and AIA presentations, utilizing marketing collateral to establish brand preference. • Ensure rigorous data integrity within Salesforce by documenting project details, managing lead handoffs, and tracking relationship milestones. • Leverage historical data and market analytics to continually refine which company types, verticals, and decision-makers are most likely to specify and purchase our roofing systems. • Track market trends, competitor products, and emerging technologies to build actionable "Battle Cards" that equip the inside and field teams to handle objections seamlessly. • Utilize social media and digital platforms to gather insights on industry practices, track regional market trends, and creatively communicate with prospective clients. • Help execute targeted GTM campaigns (e.g., specific vertical pushes, like healthcare or community associations) by aligning market data with sales scripting.