• Own product GTM design, execution, and evaluation across assigned solutions. • Support product development initiatives from ideation through launch, including collaboration with Group teams. • Adapt and enhance global product offerings to meet North American market needs and commercial priorities. • Monitor product performance, market adoption, and KPIs, recommending enhancements, optimizations, or rationalization as needed. • Act as a local product expert, supporting internal stakeholders with knowledge and insights. • Design and execute GTM strategies for new product launches, enhancements, and commercial initiatives. • Develop compelling GTM messaging, value propositions, and positioning tailored to target segments. • Partner with sales, marketing, and other internal teams to ensure effective market rollout and adoption. • Measure and evaluate GTM effectiveness, incorporating learnings into future launches. • Support partnership strategy development and GTM execution in collaboration with internal and external partners. • Contribute to partner-focused content, enablement materials, and value propositions. • Coordinate with Group and local stakeholders to align partnership initiatives with overall commercial and product strategy. • Develop and execute cross-sell and upsell strategies across the product portfolio. • Create supporting GTM plans, messaging, and commercial content to drive incremental growth. • Collaborate with sales and marketing to embed cross-sell/upsell opportunities into campaigns, tools, and sales processes. • Lead or contribute to product-related projects at both the local and Group level. • Coordinate cross-functional initiatives, ensuring alignment on scope, timelines, and deliverables. • Serve as a key liaison between business, product, marketing, and other stakeholders. • Own product-related processes, documentation, contracts, templates, and internal communications to ensure clarity, consistency, and accountability across the product lifecycle. • Manage and coordinate Coface product updates, releases, and notices. • Ensure timely, accurate, and clear communication of product changes to relevant internal audiences. • Maintain structured documentation and reference materials to support internal alignment. • Conduct ongoing competitor and market analysis, including market share, positioning, and product comparisons. • Monitor trends, evolving customer needs, and competitive moves to inform product and GTM strategy.

• Source and qualify high-potential leads in the beginning stages of the selling process by leveraging internal resources, third-party databases like Dodge, alongside specification platforms like MasterSpec and SpecLink, to identify and vet high-priority leads that correspond with manufacturing capabilities. • Develop comprehensive vertical analyses and profiles for influential architectural firms, building owners, and facility managers to pinpoint key stakeholders in commercial roofing specifications. • Establish robust tracking mechanisms within construction publications to schedule and allocate major long-cycle projects to the field sales organization. • Monitor and report on essential pipeline health indicators, focusing on lead-to-opportunity conversion efficiency and the successful transfer of prospects to Support Reps and Field Sales. • Promote and sell GAF Commercial service offerings, including design and specification support, roof drainage design, and sustainability and compliance solutions, to differentiate our offerings during the consultative process. • Engage strategically with stakeholders who collaborate with architects and specifiers to ensure Company products are integrated into early-stage construction documents. • Serve as a consultant throughout the specifying process, balancing client preferences with technical requirements to ensure performance standards are met. • Provide expert guidance by involving Building Design and Science teams to leverage structural principles for upselling and cross-selling. • Maintain alignment across GAF Commercial and Siplast sales teams to monitor projects from the design phase through to final bidding. • Partner with local sales to execute networking events and AIA presentations, utilizing marketing collateral to establish brand preference. • Ensure rigorous data integrity within Salesforce by documenting project details, managing lead handoffs, and tracking relationship milestones. • Leverage historical data and market analytics to continually refine which company types, verticals, and decision-makers are most likely to specify and purchase our roofing systems. • Track market trends, competitor products, and emerging technologies to build actionable "Battle Cards" that equip the inside and field teams to handle objections seamlessly. • Utilize social media and digital platforms to gather insights on industry practices, track regional market trends, and creatively communicate with prospective clients. • Help execute targeted GTM campaigns (e.g., specific vertical pushes, like healthcare or community associations) by aligning market data with sales scripting.

• Source and qualify high-potential leads in the beginning stages of the selling process by leveraging internal resources, third-party databases like Dodge, alongside specification platforms like MasterSpec and SpecLink, to identify and vet high-priority leads that correspond with manufacturing capabilities. • Develop comprehensive vertical analyses and profiles for influential architectural firms, building owners, and facility managers to pinpoint key stakeholders in commercial roofing specifications. • Establish robust tracking mechanisms within construction publications to schedule and allocate major long-cycle projects to the field sales organization. • Monitor and report on essential pipeline health indicators, focusing on lead-to-opportunity conversion efficiency and the successful transfer of prospects to Support Reps and Field Sales. • Promote and sell GAF Commercial service offerings, including design and specification support, roof drainage design, and sustainability and compliance solutions, to differentiate our offerings during the consultative process. • Engage strategically with stakeholders who collaborate with architects and specifiers to ensure Company products are integrated into early-stage construction documents. • Serve as a consultant throughout the specifying process, balancing client preferences with technical requirements to ensure performance standards are met. • Provide expert guidance by involving Building Design and Science teams to leverage structural principles for upselling and cross-selling. • Maintain alignment across GAF Commercial and Siplast sales teams to monitor projects from the design phase through to final bidding. • Partner with local sales to execute networking events and AIA presentations, utilizing marketing collateral to establish brand preference. • Ensure rigorous data integrity within Salesforce by documenting project details, managing lead handoffs, and tracking relationship milestones. • Leverage historical data and market analytics to continually refine which company types, verticals, and decision-makers are most likely to specify and purchase our roofing systems. • Track market trends, competitor products, and emerging technologies to build actionable "Battle Cards" that equip the inside and field teams to handle objections seamlessly. • Utilize social media and digital platforms to gather insights on industry practices, track regional market trends, and creatively communicate with prospective clients. • Help execute targeted GTM campaigns (e.g., specific vertical pushes, like healthcare or community associations) by aligning market data with sales scripting.

Role Description A Product Marketing Manager is responsible for achieving revenue, retention, and awareness goals for the Merge imaging portfolio, with a focus on Enterprise Imaging. This position is responsible for: - Applying expertise in market, audience, and product(s) to marketing strategy. - Using insights to build differentiated value propositions aligned to target buyer segments. - Developing strategy and tactics to generate awareness and demand to achieve business goals. - Ensuring enabled routes to market. This role works across multiple disciplines, within marketing and across the business, to build successful marketing strategies and GTM plans. Responsibilities - Conduct market research to support understanding of market opportunities, customer needs, industry trends, and competitive dynamics. - Assist in maintaining market sizing, segmentation, and competitive intelligence resources for assigned product(s). - Gather and analyze customer, prospect, and seller feedback to identify trends and opportunities. - Support win/loss analysis efforts and summarize findings for product marketing and business leaders. - Partner with product management and sales teams to collect market and customer insights. Messaging & Content Development - Support the development and refinement of product messaging, value propositions, and positioning under the guidance of senior product marketing leaders. - Help create and maintain messaging frameworks, product collateral, presentations, and sales enablement materials. - Assist with customer validation activities to gather feedback on messaging and content effectiveness. - Ensure messaging remains aligned with market needs, product capabilities, and go-to-market priorities. Sales Enablement - Develop and maintain sales enablement resources including presentations, competitive battlecards, product briefs, FAQs, and training materials. - Partner with sales enablement teams to support seller readiness initiatives and product training activities. - Respond to requests from sales teams related to product messaging, competitive positioning, and customer-facing materials. - Assist in communicating product updates and enhancements to internal stakeholders. Product Launches & Marketing Programs - Support execution of go-to-market activities and product launch plans for assigned products. - Coordinate with digital marketing, demand generation, product management, and sales teams to ensure launch deliverables are completed on time. - Assist with development of marketing programs that support awareness, lead generation, and customer engagement objectives. - Help maintain launch schedules, communication plans, and campaign assets. - Contribute to customer reference development and success story creation. Performance Analysis & Continuous Improvement - Monitor product marketing program performance and provide reporting on key metrics and campaign results. - Analyze customer engagement, campaign response, and marketing effectiveness data to identify trends and recommend improvements. - Support post-launch reviews and document lessons learned and recommendations. - Maintain dashboards and reporting tools used to measure marketing program effectiveness. Qualifications - 4–6 years of experience in product marketing, marketing, demand generation, product management, or related business functions. - Experience supporting B2B technology, healthcare technology, or enterprise software products preferred. - Strong written and verbal communication skills with the ability to translate technical concepts into customer-focused messaging. - Experience developing presentations, product materials, and sales enablement content. - Analytical mindset with ability to interpret market research, performance metrics, and customer feedback. - Strong organizational skills with the ability to manage multiple projects and priorities. - Ability to work cross-functionally in a collaborative, matrixed environment. Compensation The salary range provided in this job posting is intended to reflect the general market value for the position. The actual salary offered may vary based on factors such as the candidate’s experience, qualifications, skills, and the specific requirements of the role. This range may also be subject to change as market conditions evolve. We encourage open communication throughout the interview process to discuss compensation expectations. For base-salary + commission sales roles, the range represents On-Target Earnings. Min – Max: $97,149.60 - $145,724.40 (USD) Benefits - Remote first / work from home culture. - Flexible vacation to help you rest, recharge, and connect with loved ones. - Paid leave benefits. - Health, dental, and vision insurance. - 401k retirement savings plan. - Infertility benefits. - Tuition reimbursement, life insurance, EAP – and more!