Product & GTM Manager

Product MarketingProduct MarketingFull TimeRemoteSeniorTeam 1,001-5,000Since 1948H1B SponsorCompany SiteLinkedIn

Location

Guatemala

Posted

1 day ago

Salary

$100K - $140K / year

Seniority

Senior

Bachelor Degree5 yrs expEnglish

Job Description

Product & GTM Manager

Coface

• Own product GTM design, execution, and evaluation across assigned solutions. • Support product development initiatives from ideation through launch, including collaboration with Group teams. • Adapt and enhance global product offerings to meet North American market needs and commercial priorities. • Monitor product performance, market adoption, and KPIs, recommending enhancements, optimizations, or rationalization as needed. • Act as a local product expert, supporting internal stakeholders with knowledge and insights. • Design and execute GTM strategies for new product launches, enhancements, and commercial initiatives. • Develop compelling GTM messaging, value propositions, and positioning tailored to target segments. • Partner with sales, marketing, and other internal teams to ensure effective market rollout and adoption. • Measure and evaluate GTM effectiveness, incorporating learnings into future launches. • Support partnership strategy development and GTM execution in collaboration with internal and external partners. • Contribute to partner-focused content, enablement materials, and value propositions. • Coordinate with Group and local stakeholders to align partnership initiatives with overall commercial and product strategy. • Develop and execute cross-sell and upsell strategies across the product portfolio. • Create supporting GTM plans, messaging, and commercial content to drive incremental growth. • Collaborate with sales and marketing to embed cross-sell/upsell opportunities into campaigns, tools, and sales processes. • Lead or contribute to product-related projects at both the local and Group level. • Coordinate cross-functional initiatives, ensuring alignment on scope, timelines, and deliverables. • Serve as a key liaison between business, product, marketing, and other stakeholders. • Own product-related processes, documentation, contracts, templates, and internal communications to ensure clarity, consistency, and accountability across the product lifecycle. • Manage and coordinate Coface product updates, releases, and notices. • Ensure timely, accurate, and clear communication of product changes to relevant internal audiences. • Maintain structured documentation and reference materials to support internal alignment. • Conduct ongoing competitor and market analysis, including market share, positioning, and product comparisons. • Monitor trends, evolving customer needs, and competitive moves to inform product and GTM strategy.

Job Requirements

  • Bachelor’s degree in Business, Marketing, Product Management, or related field.
  • 5-7+ years of experience in product management, GTM, strategy, or related commercial roles.
  • Strong experience working cross-functionally with sales, marketing, product, and Group stakeholders.
  • Demonstrated ability to design and execute GTM strategies and product launches.
  • Analytical mindset with experience in market and competitive analysis.
  • Excellent written and verbal communication skills, with the ability to translate complexity into clear messaging.
  • Strong project management and organizational skills.
  • Experience in B2B, financial services, insurance, risk, or information services is highly desirable.

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