• Own paid user acquisition across Meta, TikTok, Google, and additional acquisition channels. • Manage campaign structure, budgets, bidding strategies, audience targeting, and placements. • Lead creative testing by evaluating assets from internal creative and UGC teams, scaling high-performing campaigns and quickly iterating on underperforming ones. • Optimize the complete acquisition funnel from ad click to subscription conversion, focusing on CAC, ROAS, LTV, and payback. • Scale marketing spend while maintaining strong acquisition efficiency. • Own attribution and measurement across mobile acquisition, including MMPs, SKAdNetwork, deep linking, and post-ATT performance analysis. • Partner with product and leadership to improve onboarding flows, landing experiences, and conversion rates. • Report campaign performance using clear metrics and actionable insights. • Continuously experiment with new audiences, creatives, and acquisition opportunities.

Role Description Growth Consulting is a strategy consulting practice powered by Circana and focused on driving profitable growth. The team works with senior management at some of the world’s largest consumer packaged goods, retail, general merchandise, and over-the-counter healthcare companies, as well as private equity firms. As an Associate, you will lead workstreams within client engagements, act as a junior engagement manager on projects, and mentor Analysts and Senior Analysts along the way. You will join a growing practice that is uniquely positioned to help clients improve performance through speed to delivery, unparalleled data assets, industry-specific expertise, and a collaborative working style. Job Responsibilities - Own Engagement Workstreams: Manage engagements and workstreams effectively, leading the problem-solving process and beginning to independently lead engagements end-to-end. - Mentor and Manage Junior Team Members: Delegate to and manage Analysts and Senior Analysts smoothly and effectively, and help develop their analytical and client-facing skills. - Lead Storylining and Client Deliverables: Take the lead on storylining and deck structure, crafting concise, client-ready materials that follow clear logic and address the client's strategic questions. - Own Day-to-Day Client Relationships: Actively participate in client meetings, manage day-to-day junior client interaction, and build trust-based relationships with client stakeholders. - Support Business Development: Help create frameworks for new proposals and provide input to proposals, supporting Principals and Partners in business development efforts. - Lead Custom Analytics Work: Own custom analytics workstreams for Growth Consulting engagements, applying strong quantitative and technical skills to build bespoke data solutions that go beyond standard analyses. Qualifications - An undergraduate degree, preferably in business, marketing, consumer insights, statistics, or economics; an MBA or other advanced degree is a plus. - 4+ years of relevant work experience, including demonstrated experience managing workstreams or engagements and mentoring junior team members. - Proficiency in Microsoft Office (PowerPoint and Excel) required; experience with market measurement or panel data such as Circana or NIQ, and/or custom analytics work, strongly preferred. - Demonstrated ability to manage expectations and timelines with senior team members, delegate effectively, and exercise sound judgment in ambiguous or fast-moving situations. Requirements - Stay Curious: Being hungry to learn and grow, always asking the big questions. - Seek Clarity: Embracing complexity to create clarity and inspire action. - Own the Outcome: Being accountable for decisions and taking ownership of our choices. - Center on the Client: Relentlessly adding value for our customers. - Be a Challenger: Never complacent, always striving for continuous improvement. - Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect, and integrity. - Commit to each other: Contributing to making Circana a great place to work for everyone. Benefits - Comprehensive package of benefits including paid time off, medical/dental/vision insurance, and 401(k) to eligible employees.

Role Description We are looking for an AI-first Partner Growth Analyst to drive partner prospecting and Sales Qualified Opportunity (SQO) creation across the North American market. This is a revenue-focused role suited for someone who combines strong research capabilities, AI-powered prospecting techniques, and proactive outbound execution to identify and engage high-value partner organizations. You will be responsible for building a robust partner pipeline by identifying organizations that can resell, refer, implement, or white-label enterprise SaaS solutions. Ideal partner profiles include: - Consulting firms - System integrators - Managed service providers (MSPs) - Advisory firms - Resellers - Implementation partners - Other strategic ecosystem players Key Responsibilities - Partner Pipeline Development: - Generate high-quality Sales Qualified Opportunities (SQOs) from prospective partner organizations across North America. - Own the complete partner prospecting lifecycle, from identifying target accounts to securing qualified meetings. - Build and maintain a consistent pipeline of qualified partner opportunities. - Partner Research & Account Prioritization: - Research and identify organizations with strong potential for strategic partnerships. - Develop structured target account lists based on market relevance, customer reach, implementation capabilities, SaaS alignment, and revenue potential. - Prioritize high-value prospects using qualification frameworks and account scoring methodologies. - AI-Driven Prospecting: - Leverage AI-powered research tools, sales intelligence platforms, enrichment solutions, and automated outreach workflows to improve prospecting efficiency. - Conduct AI-assisted account research and create highly personalized outreach campaigns. - Tailor messaging based on each partner's business model, service offerings, customer base, and market focus. - Outbound Engagement: - Execute multi-channel outbound campaigns through email, LinkedIn, phone, and other relevant communication channels. - Engage decision-makers including founders, alliance leaders, business development executives, practice heads, sales leaders, and partner managers. - Maintain consistent follow-up cadences and nurture campaigns to maximize engagement. - Opportunity Qualification: - Qualify prospective partners before transitioning opportunities to internal partnership or sales teams. - Ensure every qualified opportunity includes: - Appropriate partner profile - Engagement with key decision-makers - Confirmed business interest - Scheduled discovery or partnership meeting - Maintain accurate CRM records, detailed account notes, and complete opportunity documentation. Qualifications - 2–5 years of experience in Business Development, Sales Development, Partner Ecosystem, Channel Sales, Alliances, or B2B SaaS prospecting. - Experience generating outbound pipeline for North American markets. - Strong understanding of partnership ecosystems including consulting firms, system integrators, resellers, implementation partners, and managed service providers. - Experience using CRM platforms and modern sales engagement tools. - Excellent research, communication, and relationship-building skills. - Comfortable with high-volume outbound prospecting and consultative outreach. - Strong analytical mindset with the ability to identify high-value partnership opportunities. - Self-driven, target-oriented, and able to thrive in a fast-paced sales environment. Preferred Qualifications - Experience with AI-powered prospecting, sales intelligence, and automation platforms. - Background in enterprise SaaS sales, channel partnerships, strategic alliances, or ecosystem development. - Experience building outbound prospecting workflows from scratch. - Familiarity with account-based prospecting and partner qualification frameworks. - Strong understanding of CRM best practices and sales pipeline management. Success in This Role - Consistently build a high-quality pipeline of strategic partner opportunities across North America. - Book qualified meetings with relevant partner decision-makers on a regular basis. - Deliver well-qualified partnership opportunities with strong commercial potential. - Improve prospecting efficiency through AI-driven research and automation workflows. - Develop scalable partner prospecting processes that support long-term growth. Benefits - Competitive fixed compensation along with an attractive performance-based incentive structure tied to qualified partner opportunities, meetings booked, and partner pipeline generation. Must-Have Skills - Partnerships - Partner Prospecting - B2B SaaS - Sales Development - Outbound Prospecting - CRM Management Good-to-Have Skills - Channel Partnerships - Strategic Partnerships - Alliance Management - AI-Based Prospecting - Sales Intelligence Tools - Ecosystem Development

• Generate high-quality Sales Qualified Opportunities (SQOs) from prospective partner organizations across North America. • Own the complete partner prospecting lifecycle, from identifying target accounts to securing qualified meetings. • Build and maintain a consistent pipeline of qualified partner opportunities. • Research and identify organizations with strong potential for strategic partnerships. • Develop structured target account lists based on market relevance, customer reach, implementation capabilities, SaaS alignment, and revenue potential. • Prioritize high-value prospects using qualification frameworks and account scoring methodologies. • Leverage AI-powered research tools, sales intelligence platforms, enrichment solutions, and automated outreach workflows to improve prospecting efficiency. • Conduct AI-assisted account research and create highly personalized outreach campaigns. • Tailor messaging based on each partner's business model, service offerings, customer base, and market focus. • Execute multi-channel outbound campaigns through email, LinkedIn, phone, and other relevant communication channels. • Engage decision-makers including founders, alliance leaders, business development executives, practice heads, sales leaders, and partner managers. • Maintain consistent follow-up cadences and nurture campaigns to maximize engagement. • Qualify prospective partners before transitioning opportunities to internal partnership or sales teams. • Ensure every qualified opportunity includes appropriate partner profile, engagement with key decision-makers, confirmed business interest, and scheduled discovery or partnership meeting. • Maintain accurate CRM records, detailed account notes, and complete opportunity documentation.