• Lead Customer-Centric Offerings Development • Own the end-to-end development of priority offerings—from concept through commercialization • Ensuring alignment to: Clearly defined ideal customer profiles (ICPs) and buyer personas, Vertical-specific needs, buying processes, and decision drivers • Lead Verticalized Marketing Strategy, Content Systems, and Campaign Activation • Partner closely with Vertical Market Directors to translate offerings into scalable, vertical-specific go-to-market strategies • Developing clear positioning, messaging, and narrative frameworks tailored to each vertical • Building campaigns that proactively shape market perception • Own End-to-End Campaign Execution • Align Marketing, Sales Enablement, and Offerings • Performance Tracking & Continuous Optimization

Role Description Gong is looking for a senior event marketing leader to own and evolve Gong's third-party event strategy. This role is responsible for building a best-in-class portfolio of industry conferences, sponsorships, programs, and activations that generate and accelerate pipeline, strengthen customer relationships, and elevate Gong's brand. This is a strategic, high-visibility role that requires equal parts strategic planning, business acumen, and operational excellence. You'll define where Gong invests, build scalable event strategies aligned to GTM priorities, influence senior stakeholders, negotiate high-value partnerships, and deliver flawless execution from planning through post-event measurement. Success in this role requires exceptional attention to detail, strong executive influence, and an unwavering commitment to delivering world-class experiences that drive measurable business impact. Responsibilities - Own Gong's Third-Party Event Strategy - Develop and lead Gong's global third-party event strategy, including industry conferences, sponsorships, programs, and activations. - Evaluate opportunities through the lens of business impact, audience fit, pipeline generation, customer engagement, and brand value to determine where Gong should invest. - Build and manage the annual third-party events roadmap, ensuring alignment with company priorities, sales objectives, and regional GTM plans. - Continuously evaluate portfolio performance and identify opportunities to optimize, expand, or sunset programs based on business outcomes. - Lead End-to-End Program Execution - Own every aspect of event execution, including sponsorship negotiations, contract management, booth strategy and design, logistics, field enablement, executive preparation, content coordination, onsite management, and post-event follow-up. - Establish and maintain exceptionally high standards of operational excellence, ensuring every event reflects Gong's brand and delivers a seamless experience for customers, prospects, partners, and internal stakeholders. - Anticipate risks, proactively solve problems, and drive projects forward with minimal oversight. - Influence Cross-Functional Teams - Serve as a trusted strategic partner to Sales, Field Marketing, Demand Generation, Customer Success, Partnerships, Brand, and Executive Leadership. - Align event investments with pipeline goals, account priorities, and business objectives while balancing stakeholder needs and budget considerations. - Build strong relationships internally and externally to maximize the impact of every program. - Measure & Optimize - Define success metrics for every event and evaluate performance across pipeline, revenue influence, customer engagement, executive meetings, and brand impact. - Present recommendations, insights, and portfolio performance to senior leadership, using data to inform future investment decisions. - Continuously improve processes, reporting, and operational efficiency to scale Gong's third-party event program. - Manage Events & Work Streams Across Strategic Events Portfolio - Play a key role in planning and executing Gong’s annual flagship conference, Celebrate, owning critical workstreams such as registration strategy, sponsor management, ancillary programs, logistics, and more. - Support and own proprietary event programs (roadshows, dinners, etc). Everyone on the events team owns & operates programs across the portfolio. Qualifications - 10+ years of experience leading B2B event marketing or field marketing programs, preferably within high-growth SaaS organizations. - Demonstrated success owning and evolving a strategic event portfolio with measurable impact on pipeline, revenue, and customer engagement. - Proven ability to think strategically while executing with precision and consistently delivering exceptional experiences. - Strong executive presence with experience influencing senior leaders and building alignment across Sales, Marketing, Partnerships, and Executive stakeholders. - Outstanding project management and organizational skills with meticulous attention to detail and the ability to manage multiple complex initiatives simultaneously. - Strong commercial acumen with experience evaluating investment decisions, managing significant event budgets, negotiating sponsorships, and measuring ROI. - Highly proactive, resourceful, and comfortable operating independently in a fast-paced, high-growth environment. - A continuous improvement mindset with a passion for raising the bar and building scalable, best-in-class event programs. - Willingness to travel as needed to support key events (up to 35-40% in high seasons) throughout the year. Benefits - We offer Gongsters a variety of medical, dental, and vision plans, designed to fit you and your family’s needs. - Wellbeing Fund - flexible wellness stipend to support a healthy lifestyle. - Mental Health benefits with covered therapy and coaching. - 401(k) program to help you invest in your future. - Education & learning stipend for personal growth and development. - Flexible vacation time to promote a healthy work-life blend. - Paid parental leave to support you and your family. - Company-wide recharge days each quarter. - Work from home stipend to help you succeed in a remote environment.

• Write copy for campaigns, product launches, and sales funnels. • Produce content for landing pages, sales pages, emails, blogs, ads, WhatsApp, Telegram, and ManyChat. • Participate in the strategic planning of digital launches, audience research, and the development of big ideas. • Collaborate with marketing and design teams in the creation of campaigns. • Review content, ensure consistency of communication, and apply SEO best practices.

• Develop and own a comprehensive digital marketing strategy aligned with Bureau Veritas Americas objectives, including channel strategy, customer journey optimization, and growth targets • Establish clear KPIs linking digital activities to pipeline, revenue, and customer metrics • Collaborate with executives to align initiatives with commercial priorities and drive a Digital Center of Excellence • Design a scalable Americas digital marketing structure with roles for demand generation, automation, content, analytics, and SEO/SEM • Recruit and develop high-caliber professionals with clear career progression and learning frameworks • Foster cross-functional collaboration between digital, regional, sales, IT, and global teams • Lead change initiatives to embed digital-first thinking and drive adoption of new tools • Evaluate and implement best-in-class MarTech platforms (automation, analytics, ABM, CMS, social management) • Establish standardized workflows, governance, and SOPs for campaigns and reporting • Oversee integrated digital campaigns across paid media, organic search, email, social, webinars, and content syndication • Drive qualified lead generation through inbound marketing and targeted advertising aligned to buyer personas • Deliver regular dashboards on campaign effectiveness, channel performance, and marketing ROI • Ensure all activities adhere to Bureau Veritas' Code of Ethics, advertising laws, and industry regulations (FDA, ANVISA, EPA, OSHA, ISO/IEC)