• Develop and own a comprehensive digital marketing strategy aligned with Bureau Veritas Americas objectives, including channel strategy, customer journey optimization, and growth targets • Establish clear KPIs linking digital activities to pipeline, revenue, and customer metrics • Collaborate with executives to align initiatives with commercial priorities and drive a Digital Center of Excellence • Design a scalable Americas digital marketing structure with roles for demand generation, automation, content, analytics, and SEO/SEM • Recruit and develop high-caliber professionals with clear career progression and learning frameworks • Foster cross-functional collaboration between digital, regional, sales, IT, and global teams • Lead change initiatives to embed digital-first thinking and drive adoption of new tools • Evaluate and implement best-in-class MarTech platforms (automation, analytics, ABM, CMS, social management) • Establish standardized workflows, governance, and SOPs for campaigns and reporting • Oversee integrated digital campaigns across paid media, organic search, email, social, webinars, and content syndication • Drive qualified lead generation through inbound marketing and targeted advertising aligned to buyer personas • Deliver regular dashboards on campaign effectiveness, channel performance, and marketing ROI • Ensure all activities adhere to Bureau Veritas' Code of Ethics, advertising laws, and industry regulations (FDA, ANVISA, EPA, OSHA, ISO/IEC)

• Develop and deploy integrated digital marketing strategies for a portfolio of clients • Manage the owned marketing strategy, including technical SEO, off-page SEO, and on-page SEO • Plan, create, and optimize PPC and paid social campaigns • Oversee organic social media strategy and content calendars • Lead client check-in meetings and monthly performance reviews

• Own PPC campaigns & conversion tracking for healthcare clients. • Set up and optimize Google Ads search campaigns focused on bottom-of-funnel healthcare keywords • Manage bid strategies tied to ROAS and CPL goals, run A/B tests on ad copy and landing pages • Knowledge of GA4 Events and Google Tag Manager for multiple client websites • Good understanding of conversion tracking for form submissions, click-to-calls, and CallRail dynamic number insertion • Offline conversion tracking processes and upload conversion data to Google Ads and Bing Ads knowledge • Knowledge of customized reporting dashboards integrating Google Ads, Analytics, CallRail, and CRM data • Support paid social campaign setups, optimizations, and conversion tracking using Meta Business Manager • Perform search term audits, negative keyword pruning, and campaign budget management • Troubleshoot tracking issues and maintain data integrity across platforms • Build and manage attribution models reflecting the entire customer journey

Role Description We're looking for a Digital Marketing Specialist who can step in and handle the execution side of our paid media campaigns, freeing up our current team to focus on strategy and client communications. You'll own the technical setup, tracking, and optimization of PPC campaigns while ensuring our data and attribution systems work flawlessly across Google Ads, Analytics, CallRail, and CRM platforms. - Set up and optimize Google Ads search campaigns focused on bottom-of-funnel healthcare keywords - Manage bid strategies tied to ROAS and CPL goals, run A/B tests on ad copy and landing pages - Knowledge of GA4 Events and Google Tag Manager for multiple client websites - Good understanding of conversion tracking for form submissions, click-to-calls, and CallRail dynamic number insertion - Offline conversion tracking processes and upload conversion data to Google Ads and Bing Ads knowledge - Knowledge of customized reporting dashboards integrating Google Ads, Analytics, CallRail, and CRM data - Support paid social campaign setups, optimizations, and conversion tracking using Meta Business Manager - Perform search term audits, negative keyword pruning, and campaign budget management - Troubleshoot tracking issues and maintain data integrity across platforms - Build and manage attribution models reflecting the entire customer journey You'll be working as close to 9am-5pm EST as possible. Qualifications - 3-5+ years of experience in digital marketing with heavy focus on PPC, analytics, and conversion tracking - 1+ years of experience in paid social, Meta Business Manager campaign management, and pixel tracking - Proven expertise in Google Tag Manager, Google Ads, and CallRail setup and integration - Experience with offline conversion tracking and upload workflows - Advanced proficiency in Google Analytics (UA and GA4), Google Looker Studio, or similar reporting tools Requirements - Experience in healthcare or HIPAA-compliant digital marketing environments - Working knowledge of CRM integrations (HubSpot, Salesforce, etc.) - Google Ads and GA4 Certification(s) - Experience with multi-location or franchise models Benefits - $3,500-$4,000 per month* - Full-time - Fully remote - 2 weeks paid vacation - 14 paid holidays - 1 week paid professional development time - Paid birthday off - Company health insurance - Company performance bonus - Educational or remote stipend *Salary for candidates managing $100k+ monthly ad spend. Please note that this is a gross salary and that you are responsible for any tax-related procedures in your country of residence. We kindly ask you to apply only if you are happy to work remotely as an independent contractor.