• Own the pre-market motion end-to-end, building the audience and intent that becomes pipeline through Capture downstream. • Make the handoff of the in-market signal to Capture real and repeatable, not just a line on a slide. • Co-plan and run the distribution motion for Brand and Content's thought leadership, podcasts, and narrative work, driving audience growth and demand. • Build and own partnerships, associations, sponsorships, speaking engagements, and agency community programs that compound trust over time. • Run the rest of the toolkit, including organic social, content amplification, awareness paid (with the Performance Marketing Specialist), and pre-in-market nurture. • Partner with the Sr. Search and Discovery Specialist on organic and AI discoverability and with PMM on positioning. • Run a continuous experimentation cadence and act as the source of truth on the motion, defending allocation with hypotheses and learnings shipped.

• Manage and optimize Paid Media campaigns across Google Ads (Search, Display, Performance Max, YouTube) and/or LinkedIn Ads. • Analyze campaign performance, identify opportunities, and implement strategies to improve results and ROI. • Set up, audit, and maintain conversion tracking using Google Tag Manager, including advanced tracking methods such as custom events, APIs, JavaScript implementations, and element visibility triggers. • Build, maintain, and analyze dashboards in Looker Studio using Supermetrics and other reporting tools. • Leverage AI tools to improve productivity, research, reporting, strategy development, ideation, data analysis, and campaign execution. • Monitor campaign data, generate actionable insights, and provide performance recommendations based on analytics. • Collaborate with clients and internal teams through video calls, Slack, and project management tools. • Manage multiple projects simultaneously while ensuring deadlines and client deliverables are met. • Continuously identify automation opportunities to improve efficiency, including Google Ads Scripts, Zapier, and other workflow tools. • Stay up to date on Paid Media trends, platform updates, and best practices.

• establish efficient processes and implement best practices in the performance department • develop and execute project growth initiatives • lead a high-performing team • enhance systems to build and maintain client relationships

• Design, launch, and manage paid media campaigns across Google, Microsoft, Reddit and LinkedIn. • Own the full performance marketing stack: campaign setup, audience targeting, bid strategy, creative testing, and landing page alignment. • Analyze campaign performance daily, identify opportunities and inefficiencies, and continuously optimize for Revenue, ROAS, CPA, and pipeline contribution. • Develop and test creative briefs and messaging hypotheses in collaboration with creative to run structured A/B tests to iterate quickly. • Report on performance and paid acquisition KPIs to executives, with clear recommendations on budget allocation. • Stay current on platform changes, audience targeting capabilities, and emerging technologies relevant to a high-intent, financially sophisticated audience.