• Manage and optimize Paid Media campaigns across Google Ads (Search, Display, Performance Max, YouTube) and/or LinkedIn Ads. • Analyze campaign performance, identify opportunities, and implement strategies to improve results and ROI. • Set up, audit, and maintain conversion tracking using Google Tag Manager, including advanced tracking methods such as custom events, APIs, JavaScript implementations, and element visibility triggers. • Build, maintain, and analyze dashboards in Looker Studio using Supermetrics and other reporting tools. • Leverage AI tools to improve productivity, research, reporting, strategy development, ideation, data analysis, and campaign execution. • Monitor campaign data, generate actionable insights, and provide performance recommendations based on analytics. • Collaborate with clients and internal teams through video calls, Slack, and project management tools. • Manage multiple projects simultaneously while ensuring deadlines and client deliverables are met. • Continuously identify automation opportunities to improve efficiency, including Google Ads Scripts, Zapier, and other workflow tools. • Stay up to date on Paid Media trends, platform updates, and best practices.

• establish efficient processes and implement best practices in the performance department • develop and execute project growth initiatives • lead a high-performing team • enhance systems to build and maintain client relationships

• Design, launch, and manage paid media campaigns across Google, Microsoft, Reddit and LinkedIn. • Own the full performance marketing stack: campaign setup, audience targeting, bid strategy, creative testing, and landing page alignment. • Analyze campaign performance daily, identify opportunities and inefficiencies, and continuously optimize for Revenue, ROAS, CPA, and pipeline contribution. • Develop and test creative briefs and messaging hypotheses in collaboration with creative to run structured A/B tests to iterate quickly. • Report on performance and paid acquisition KPIs to executives, with clear recommendations on budget allocation. • Stay current on platform changes, audience targeting capabilities, and emerging technologies relevant to a high-intent, financially sophisticated audience.

• Play a critical role in scaling Nielsen’s revenue and market share across our core growth intelligence portfolios, including Nielsen ONE and Ad Intel. • Architect account-based marketing (ABM) strategies and multi-channel marketing campaigns to capture market intent and position Nielsen as the world’s premier media intelligence leader. • Operationalize a strict explicit and implicit dual-axis behavioral lead scoring framework to systematically evaluate engagement thresholds, intent signals, and demographic qualifiers. • Construct, track, and maintain performance dashboards inside Salesforce and marketing automation environments to carefully audit Cost Per MQL, MQL-to-SQL Conversion Velocity, and overall pipeline attribution. • Champion data hygiene, pipeline integrity, and form validation processes to maximize database quality and minimize data latency across the MarTech architecture. • Act as the authoritative day-to-day leader and operational manager for paid media and creative agency partners, steering programmatic briefs, campaign deliverables, and fiscal performance reviews.