• Design, launch, and manage paid media campaigns across Google, Microsoft, Reddit and LinkedIn. • Own the full performance marketing stack: campaign setup, audience targeting, bid strategy, creative testing, and landing page alignment. • Analyze campaign performance daily, identify opportunities and inefficiencies, and continuously optimize for Revenue, ROAS, CPA, and pipeline contribution. • Develop and test creative briefs and messaging hypotheses in collaboration with creative to run structured A/B tests to iterate quickly. • Report on performance and paid acquisition KPIs to executives, with clear recommendations on budget allocation. • Stay current on platform changes, audience targeting capabilities, and emerging technologies relevant to a high-intent, financially sophisticated audience.

• Play a critical role in scaling Nielsen’s revenue and market share across our core growth intelligence portfolios, including Nielsen ONE and Ad Intel. • Architect account-based marketing (ABM) strategies and multi-channel marketing campaigns to capture market intent and position Nielsen as the world’s premier media intelligence leader. • Operationalize a strict explicit and implicit dual-axis behavioral lead scoring framework to systematically evaluate engagement thresholds, intent signals, and demographic qualifiers. • Construct, track, and maintain performance dashboards inside Salesforce and marketing automation environments to carefully audit Cost Per MQL, MQL-to-SQL Conversion Velocity, and overall pipeline attribution. • Champion data hygiene, pipeline integrity, and form validation processes to maximize database quality and minimize data latency across the MarTech architecture. • Act as the authoritative day-to-day leader and operational manager for paid media and creative agency partners, steering programmatic briefs, campaign deliverables, and fiscal performance reviews.

• Create, launch, monitor, and optimize Google Ads campaigns. • Build, launch, and maintain high-converting customer websites using ResQ's supported website platforms.

• Joining the Performance department (performance marketing) as our Performance Strategist, you'll ensure Thrive operates at peak performance by establishing efficient processes, implementing best practices, and fostering growth within your team in both technical and strategic areas. • Your mission will be to develop and execute project growth initiatives, lead a high-performing team, and uphold our company philosophy. • You’ll focus on setting your team up for success by enhancing the systems used to build, maintain, and grow client relationships through continuous improvement of philosophies, programs, policies, and processes. • Recognized as an emerging leader in performance marketing at Thrive, you solve client challenges, elevate team skills, and drive program growth by enabling teams to excel in their projects and careers. • Organizing and leading high-impact client relationship drivers, such as client onboards and business reviews, and using the latest and most cutting-edge methods and tools available to achieve successful outcomes. • Elevating people you work directly and indirectly with to bring best-in-class solutions to projects through their thinking and execution. Supporting the development of team members to grow company performance expertise. • Lead a culture of project excellence in the Performance department by guiding daily interactions, developing initiatives, and aligning individual efforts with organizational goals. Monitor team workflow, use business intelligence tools to optimize people and project allocation.