AgencyAnalytics

• Own the pre-market motion end-to-end, building the audience and intent that becomes pipeline through Capture downstream. • Make the handoff of the in-market signal to Capture real and repeatable, not just a line on a slide. • Co-plan and run the distribution motion for Brand and Content's thought leadership, podcasts, and narrative work, driving audience growth and demand. • Build and own partnerships, associations, sponsorships, speaking engagements, and agency community programs that compound trust over time. • Run the rest of the toolkit, including organic social, content amplification, awareness paid (with the Performance Marketing Specialist), and pre-in-market nurture. • Partner with the Sr. Search and Discovery Specialist on organic and AI discoverability and with PMM on positioning. • Run a continuous experimentation cadence and act as the source of truth on the motion, defending allocation with hypotheses and learnings shipped.

• Lead cross-functional technical projects and build/review architectures • Drive coding standards and technical processes across engineering • Prioritize and manage multiple projects ensuring quality, stability, and delivery • Conduct code reviews and mentor team members to maintain high standards • Collaborate across teams to promote open communication on architecture and problem-solving

• Run Create and Capture as one integrated motion: one demand plan, one budget allocation, one scoreboard. You're accountable for the whole thing, not just your half. • Lead three direct reports as a player-coach: DGM Create, DGM Capture, and the Performance Marketing Specialist. Roll up your sleeves alongside them — you don't get to delegate everything. • Own the trial-conversion email program directly: the full journey from sign-up to first paid invoice, in close partnership with both DGMs, PMM, and Marketing Ops. • Partner with the Director, Growth Marketing, on strategy: demand planning, budget allocation, motion design, and experiments that move the pipeline. You build the plan together; you own the execution. • Co-plan the distribution motion with the Sr. Manager, Brand & Content: they create the work; you make sure it actually reaches the right audience and converts. • Partner with the Sr. Search & Discovery Specialist on the search strategy that cuts across both motions - branded, competitor, and high-intent. • Be the source of truth on demand performance for the Director and the executive team, and the operator who makes the budget allocation calls when something has to move.

• Own brand strategy and brand development: voice, narrative, visual identity, brand standards. Make the throughline real across every surface a customer touches. • Lead a small, sharp team: two direct reports (Content Strategist and Creative Lead) and a freelance Video Production partner. Set the editorial and creative bar that everything else operates against. • Run the editorial and content calendar that connects thought leadership, demand programs, launches, and lifecycle. Make sure what gets made gets used. • Own PR and executive thought leadership hands-on: ghostwritten content, media relationships, and our presence in the agency community. You're not delegating this. • Co-plan the distribution motion with the Sr. Manager, Demand Generation and the DGM Create. Content that doesn't get distributed doesn't count. • Hold the creative bar across ads, web, launches, and customer-facing assets: your team's standard travels even when other teams are doing the briefing. • Be the brand voice in the room when narrative and creative decisions get made, across PMM, Web, Demand Gen, and the executive team.

• Your time will be divided between leading cross-functional technical projects, building and reviewing architectures. • You’ll be setting and driving coding standards, technical processes, and tooling across engineering. • You’ll drive AI tool adoption across Engineering. • You'll prioritize and work on multiple projects from start to finish, balancing quality, stability and project delivery. • Through code reviews and mentoring, you'll set a high-quality bar. You’ll also actively look for ways to improve the overall quality of our codebase. • You'll work across teams to promote an open, collaborative approach to architecture, technical patterns, and complex problem-solving.

• Your time will be divided between leading cross-functional technical projects, building and reviewing architectures. • You’ll be setting and driving coding standards, technical processes, and tooling across engineering. • You’ll drive AI tool adoption across Engineering. • You'll prioritize and work on multiple projects from start to finish, balancing quality, stability and project delivery. • Through code reviews and mentoring, you'll set a high-quality bar. You’ll also actively look for ways to improve the overall quality of our codebase. • You'll work across teams to promote an open, collaborative approach to architecture, technical patterns, and complex problem-solving.