• Collaborating with internal stakeholders and vendor partners to optimize registration strategy and event technologies • Supporting complementary event technologies such as mobile apps, agenda/speaker management, floor plan management, social sharing platforms, and more. • Navigating integrations of event technologies to create efficiencies and data accuracy. • Assist in creating registration pages, taking part in quality assurance testing • Generating reports and analyzing data to help drive internal team decisions • Evaluating onsite signage and registration layouts to enhance the attendee and exhibitor experience • Traveling onsite to oversee execution of events

• Own and manage the full events strategy roadmap across company-hosted events including in-person and virtual, third-party conferences, trade shows, and regional events. • Build and maintain the annual and quarterly events calendar, including recommending which events the company should host, attend, sponsor, expand, change, or discontinue. • Set clear goals for each event, including goals related to brand awareness, audience engagement, sales meetings, pipeline impact, customer retention, partner engagement, and attendee experience. • Own the end-to-end event lifecycle across the full events portfolio, from strategy, planning, budgeting, and logistics through execution, follow-up, reporting, and continuous improvement. • Create and manage event project plans, timelines, workback schedules, task lists, deadlines, budgets, stakeholder updates, and post-event reports. • Manage trade show participation, including booth planning, staff schedules, meeting space, sponsorship deliverables, attendee engagement, shipping, and lead capture. • Partner with Marketing, Sales, Customer Success, Product Marketing, Field Marketing, Partner Marketing, Creative, Communications, Finance, Legal, and leadership teams to align event goals, messaging, audience strategy, responsibilities, timelines, and follow-up.

• Train Retail Supervisors, Mentors and Events Specialists on company processes, policies, procedures, and position responsibilities. • Ensure quality execution by conducting audits and work-withs with RSE’s to develop event execution skills and knowledge. • Monitor and manage expense metrics such as payroll time entries and additional expenses to maximize territory contribution. • Manage execution and overall performance of scheduled events by monitoring daily and weekly provided scorecards to ensure the highest level of on-date execution is met. • Reschedule events as needed in a timely manner to maximize our on-date, on weekend and total execution results. • Responsible for sharing competitive knowledge and best practices with team. • Communicate effectively. • Develop and maintain a strong working relationship with field support, recruiting, and client services and business development. • Submit needed employee requisitions in a timely manner to not disrupt quality execution in the field. • Attend weekly retailer whiteboard business planning meetings, weekly retailer staff meetings, and weekly ROM/Director meetings. • Conduct training manual review. • Develop and maintain employee newsletter. • Participate in regular and consistent talent and performance evaluations. • Territory Supervision and RSE Management responsibilities: Staffing and execution, Recruiting, training, terminations, ES supervision, and counseling, Mentor supervision, training and development, ES store visits and training. • Retail Supervisor-Events Area Management – Day to Day Operations Responsibilities: Monitor RSE area execution, Monitor staffing and program flex requests, Participate in weekly recruiting and RSE strategy meetings to ensure focused staffing and open requisitions, Monitor 3rd party staffing by RSE, Monitor payroll exceptions (overages/no time/mileage/drive time), Drive RSE ES store visitations and training, Monitor ES store visit assessments by RSE and Mentors, Maintain event photos for assigned RSE’s, Plan weekly RSE meetings, Plan and attend corporate and special events within assigned area, Ensure that RSE’s are “on track” with their goals and growth plans.

• Support the operations of our events marketing plan • Communicate with conference vendors and asset suppliers • Organize logistics for events • Create communication channels for conferences • Register sales reps in show dashboard • Create show information documents • Order materials and swag for events • Assist reps with paperwork and tracking • Create leads spreadsheet