Varicent logo
Varicent

Industry-Leading Sales Performance Management Software for Growth Market and Enterprise Organizations.

Director, Events

EventsEventsFull TimeRemoteLeadTeam 501-1,000H1B No SponsorCompany SiteLinkedIn

Location

Canada

Posted

23 hours ago

Salary

$138.2K - $181.4K / year

Seniority

Lead

Bachelor Degree6 yrs expEnglish

Job Description

Director, Events

Varicent

• Own and manage the full events strategy roadmap across company-hosted events including in-person and virtual, third-party conferences, trade shows, and regional events. • Build and maintain the annual and quarterly events calendar, including recommending which events the company should host, attend, sponsor, expand, change, or discontinue. • Set clear goals for each event, including goals related to brand awareness, audience engagement, sales meetings, pipeline impact, customer retention, partner engagement, and attendee experience. • Own the end-to-end event lifecycle across the full events portfolio, from strategy, planning, budgeting, and logistics through execution, follow-up, reporting, and continuous improvement. • Create and manage event project plans, timelines, workback schedules, task lists, deadlines, budgets, stakeholder updates, and post-event reports. • Manage trade show participation, including booth planning, staff schedules, meeting space, sponsorship deliverables, attendee engagement, shipping, and lead capture. • Partner with Marketing, Sales, Customer Success, Product Marketing, Field Marketing, Partner Marketing, Creative, Communications, Finance, Legal, and leadership teams to align event goals, messaging, audience strategy, responsibilities, timelines, and follow-up.

Job Requirements

  • Bachelor's degree in Marketing, Communications, Business, Hospitality, Event Management, or a related field preferred
  • 6+ years of experience in events, field marketing, experiential marketing, integrated marketing, or B2B marketing.
  • Experience managing multiple types of events, such as company-hosted events, third-party conferences, trade shows, customer events, executive programs, webinars, or hybrid events.
  • Experience managing events from planning through execution, follow-up, and reporting.
  • Experience building event calendars, project plans, timelines, budgets, vendor plans, and post-event reports.
  • Experience managing event budgets, vendor estimates, invoices, purchase orders, and final expenses.
  • Experience negotiating with vendors and managing Statements of Work, Service Level Agreements, contracts, and change requests.
  • Experience working with cross-functional teams such as Marketing, Sales, Customer Success, Product Marketing, Field Marketing, Partner Marketing, Creative, Communications, Finance, Legal, and leadership.

Benefits

  • Unlimited paid time off
  • Professional development opportunities

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