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Wikimedia Foundation

Imagine a world in which every single human being can freely share in the sum of all knowledge.

Lead Specialist, Audience Development – Fundraising

Contract SpecialistGeneralContractRemoteSeniorTeam 501-1,000Since 2003H1B SponsorCompany SiteLinkedIn

Location

Arizona + 31 moreAll locations: Arizona | California | Colorado | Connecticut | District Of Columbia | Florida | Idaho | Illinois | Iowa | New Jersey | New Mexico | New York | North Carolina | Ohio | Oklahoma | Oregon | Maryland | Massachusetts | Michigan | Minnesota | Missouri | Pennsylvania | Rhode Island | Tennessee | Texas | Utah | Vermont | Virginia | Washington | West Virginia | Wisconsin | Wyoming

Posted

5 days ago

Salary

$118.4K - $182.7K / year

Seniority

Senior

Bachelor DegreeEnglish

Job Description

Lead Specialist, Audience Development – Fundraising

Wikimedia Foundation

• Coordinate robust donor acquisition initiatives through innovative digital outreach, multi-channel direct response, and strategic audience expansion. • Lead 360-degree portfolio initiatives to maximize lifetime value, balancing donor retention and attrition-reduction strategies. • Partner with Fundraising and Product teams to optimize donor experiences, audience segmentation, and lifecycle journeys across acquisition and retention funnels. • Design tailored journeys to deliver an optimal experience that supports lead generation, donor conversion and retention among new and existing audiences. • Develop upgrade and cross-sell strategies to increase donor lifetime value. • Oversee end-to-end campaign implementation, conducting complex data selections and segmentation, ensuring strong execution. • Continually refine supporter touchpoints ensuring all individual giving communications are donor-focused and aligned across channels. • Monitor KPIs, produce reports, and adjust tactics to meet revenue and volume targets related to acquisition, retention, attrition, upgrade, and lifetime value. • Support forecasting, performance projections, and ROI tracking across acquisition and specialized giving streams. • Partner with the data team to ensure analysis supports strategic decision-making. • Collaborate in donor research initiatives (e.g., user testing, surveys, focus groups) to inform program improvements. • Support the Audience Strategy team in holistic initiatives aiming to enhance donor retention, upgrade opportunities and increase donor lifetime value. • Work closely with colleagues across Fundraising to ensure activities are coordinated, strategic, and supporter-centric.

Job Requirements

  • Proven experience managing and analyzing comprehensive individual giving programs, successfully balancing acquisition with retention and upgrading.
  • Experience working with detailed audience segmentation, data analysis, and managing complex donor journeys across multiple audience segments.
  • Comfortable working with donor KPI metrics and utilizing them to drive strategic decisions.
  • Experience managing external fundraising agencies to execute complex marketing and development plans.
  • Experience launching and managing paid acquisition and lead generation campaigns across multiple channels, utilizing integrated direct response tactics and applying growth marketing principles.
  • Deep proficiency in donor retention, mid-level upgrade strategies, individual donation management, and techniques for growing donor lifetime value.
  • In-depth knowledge of supporters, the market, and the charity sector to predict future trends across global fundraising markets.
  • Understanding of tax-smart giving vehicles –for example, the operational and strategic nuances of Donor-Advised Funds (DAFs)
  • Strong organizational and project management skills, with the ability to prioritize and manage multiple tasks simultaneously.
  • Excellent communication and collaboration skills, with the ability to work effectively across teams and departments.
  • A proactive and results-oriented approach, with a commitment to continuous improvement and learning.

Benefits

  • Health insurance
  • 401(k) matching
  • Flexible work hours
  • Paid time off

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