• Positioning and messaging including the modernization AI-inside-the-database narrative for legacy database buyers making long-overdue infrastructure decisions, and cross-sell narrative that makes database customers the starting point for the broader Actian portfolio. Own the messaging that gives sellers a reason to go wider in every account • Monthly product launches end to end: from launch messaging through full BOM delivery, coordinated across product management, web, design, and sales enablement • Field enablement content: datasheets, pitch decks, prospecting guides, SDR sequences and training presentations and videos • Creation of MOFU and BOFU content for demand generation and cross-sell programs • Content and enablement for global user days, events, PR, and analyst briefings

• Own Veriff’s messaging architecture from company narrative to product, persona, and vertical levels • Translate technical differentiation into clear, buyer-facing value that resonates with enterprise customers • Ensure consistency across sales conversations, content, and market-facing communications • Define ICPs, personas, and jobs-to-be-done that are actionable for Sales and Marketing • Own the strategy and output for sales enablement, with a clear focus on improving win rates and deal velocity • Build and maintain a focused, high-impact content set: core pitch, vertical narratives, competitive positioning, and objection handling • Partner closely with Sales leadership to align on priorities and continuously improve what’s used in the field • Drive adoption through training, onboarding, and tight feedback loops • Own Veriff’s competitive strategy, tracking positioning, product evolution, and win/loss dynamics • Translate insights into clear, actionable guidance for Sales and updates to positioning • Stay ahead of category shifts across identity, fraud, and trust infrastructure • Own go-to-market strategy for key segments: Financial Services, Marketplaces, and Resellers • Build complete vertical narratives including buyer, problem, solution, proof points, and differentiation • Ensure vertical strategies are activated consistently across campaigns, content, and sales motions • Own GTM for product launches and major releases from positioning through market activation • Partner with Product to ensure commercial readiness including packaging, pricing input, and sales readiness • Define success metrics and feed learnings back into future launches and product strategy

• Own Veriff’s brand platform (positioning, narrative, visual identity, and voice) and ensure it is applied consistently across every customer, partner, and employee touchpoint • Own Veriff's brand architecture and messaging framework across corporate, product, and solution marketing. • Translate our trust infrastructure positioning into a clear, differentiated market narrative that sets us apart in a crowded identity verification landscape • Partner closely with Product and Product Marketing to evolve the narrative as our portfolio and category expand • Lead category-building initiatives that position Veriff as a leader in digital trust • Build and own a content strategy that serves both pipeline and brand goals with efficient and transparent data reporting • Develop a content engine that equips Sales with high-impact, credible materials for priority accounts and deals while establishing Veriff as the authority in identity and trust • Oversee the development of customer stories, thought leadership, solution messaging, sales content, and digital experiences that establish Veriff as the category leader. • Partner closely with Revenue Marketing to ensure content drives conversion and enterprise pipeline, not just awareness • Implement AI-assisted workflows to scale content production without sacrificing quality • Own the strategy for how Veriff's brand and content are activated across owned channels, including web, social, and digital experiences. • Build an authentic and credible executive social presence that strengthens brand authority and market relevance • Amplify key moments including product launches, customer wins, and thought leadership to maximize reach and share of voice • Lead the creative and web development team responsible for all brand-aligned visual output across marketing, web, events, and sales enablement • Establish and maintain a design system that enables teams across Veriff to produce high-quality, on-brand work at scale • Partner with Revenue Marketing and Product Marketing to ensure messaging is consistent and effective across all customer touchpoints • Collaborate closely with Sales and Account Management to support pipeline through customer stories, vertical narratives, and deal-enabling content • Measure and report on brand awareness, website engagement, content performance, and pipeline influence.

• Lead a bold, experience-led UK brand: set strategy, shape product and marketing, and build a high-energy team • Act as senior custodian of a trusted, commercially effective brand • Move the business beyond seasonal campaign thinking into a year-round rhythm • Shape marketing, bringing brand and customer perspective into product, proposition and experience decisions • Direct brand strategy, campaigns, creative, and content • Lead and develop a 12-person Brand & Marketing team, building a culture of pace, creativity, accountability and commercial awareness • Use brand, content, and channel activity to grow revenue