• Own Veriff’s messaging architecture from company narrative to product, persona, and vertical levels • Translate technical differentiation into clear, buyer-facing value that resonates with enterprise customers • Ensure consistency across sales conversations, content, and market-facing communications • Define ICPs, personas, and jobs-to-be-done that are actionable for Sales and Marketing • Own the strategy and output for sales enablement, with a clear focus on improving win rates and deal velocity • Build and maintain a focused, high-impact content set: core pitch, vertical narratives, competitive positioning, and objection handling • Partner closely with Sales leadership to align on priorities and continuously improve what’s used in the field • Drive adoption through training, onboarding, and tight feedback loops • Own Veriff’s competitive strategy, tracking positioning, product evolution, and win/loss dynamics • Translate insights into clear, actionable guidance for Sales and updates to positioning • Stay ahead of category shifts across identity, fraud, and trust infrastructure • Own go-to-market strategy for key segments: Financial Services, Marketplaces, and Resellers • Build complete vertical narratives including buyer, problem, solution, proof points, and differentiation • Ensure vertical strategies are activated consistently across campaigns, content, and sales motions • Own GTM for product launches and major releases from positioning through market activation • Partner with Product to ensure commercial readiness including packaging, pricing input, and sales readiness • Define success metrics and feed learnings back into future launches and product strategy

• Own Veriff’s brand platform (positioning, narrative, visual identity, and voice) and ensure it is applied consistently across every customer, partner, and employee touchpoint • Own Veriff's brand architecture and messaging framework across corporate, product, and solution marketing. • Translate our trust infrastructure positioning into a clear, differentiated market narrative that sets us apart in a crowded identity verification landscape • Partner closely with Product and Product Marketing to evolve the narrative as our portfolio and category expand • Lead category-building initiatives that position Veriff as a leader in digital trust • Build and own a content strategy that serves both pipeline and brand goals with efficient and transparent data reporting • Develop a content engine that equips Sales with high-impact, credible materials for priority accounts and deals while establishing Veriff as the authority in identity and trust • Oversee the development of customer stories, thought leadership, solution messaging, sales content, and digital experiences that establish Veriff as the category leader. • Partner closely with Revenue Marketing to ensure content drives conversion and enterprise pipeline, not just awareness • Implement AI-assisted workflows to scale content production without sacrificing quality • Own the strategy for how Veriff's brand and content are activated across owned channels, including web, social, and digital experiences. • Build an authentic and credible executive social presence that strengthens brand authority and market relevance • Amplify key moments including product launches, customer wins, and thought leadership to maximize reach and share of voice • Lead the creative and web development team responsible for all brand-aligned visual output across marketing, web, events, and sales enablement • Establish and maintain a design system that enables teams across Veriff to produce high-quality, on-brand work at scale • Partner with Revenue Marketing and Product Marketing to ensure messaging is consistent and effective across all customer touchpoints • Collaborate closely with Sales and Account Management to support pipeline through customer stories, vertical narratives, and deal-enabling content • Measure and report on brand awareness, website engagement, content performance, and pipeline influence.

• Lead a bold, experience-led UK brand: set strategy, shape product and marketing, and build a high-energy team • Act as senior custodian of a trusted, commercially effective brand • Move the business beyond seasonal campaign thinking into a year-round rhythm • Shape marketing, bringing brand and customer perspective into product, proposition and experience decisions • Direct brand strategy, campaigns, creative, and content • Lead and develop a 12-person Brand & Marketing team, building a culture of pace, creativity, accountability and commercial awareness • Use brand, content, and channel activity to grow revenue

Role Description As our affiliate business continues to grow, we're looking for an Affiliate Marketing Executive who knows how to build relationships, grow affiliate networks, and drive customer acquisition. If you're commercially driven, enjoy networking, and have experience in affiliate sales or business development, we'd love to meet you. - Recruit, onboard, and manage affiliate partners to expand our affiliate network. - Build strong relationships with affiliates and provide ongoing support to maximize their performance. - Identify and approach potential affiliates through online and offline networking opportunities. - Develop and execute affiliate marketing strategies to drive user acquisition and revenue growth. - Coordinate affiliate campaigns, promotional activities, and advertising initiatives. - Monitor affiliate performance, analyze campaign results, and optimize strategies based on performance data. - Collaborate with internal teams to ensure affiliates have the necessary marketing materials and campaign updates. - Stay updated on industry trends, competitor activities, and new opportunities within the affiliate marketing space. - Consistently achieve affiliate growth and sales targets while maintaining strong partner relationships. Qualifications - 1-2 years of experience in affiliate marketing, business development, sales, or partnership management. - Proven experience sourcing, recruiting, and managing affiliate or referral partners. - Background in industries such as property, trading, fintech, or other performance-driven sales environments is highly preferred. - Strong networking, negotiation, and relationship-building skills. - Commercially driven with the ability to identify growth opportunities and convert them into results. - Comfortable working independently in a remote environment while managing multiple priorities. - Strong analytical mindset with the ability to track performance and improve campaign effectiveness. - Proficient in both Mandarin and English to communicate effectively with partners across different markets. Benefits - Freedom to Work from Anywhere: Remote flexibility that empowers deep work and creative flow. - Upskilling That Actually Changes You: Workshops, coaching, and exposure to brands across SEA with real learning and real growth. - Lucrative Pay That Reflects Value: Competitive salary packages designed to reward excellence, not just attendance. - Health & Wellness Support: Benefits that keep your mind sharp and your energy sustainable. - People Who Want You to Win: A driven team that collaborates, questions, builds — and celebrates progress. - Plus More — Because We’re Still Growing: We refine, improve, and innovate constantly. You grow as we grow.