• Own Veriff’s brand platform (positioning, narrative, visual identity, and voice) and ensure it is applied consistently across every customer, partner, and employee touchpoint • Own Veriff's brand architecture and messaging framework across corporate, product, and solution marketing. • Translate our trust infrastructure positioning into a clear, differentiated market narrative that sets us apart in a crowded identity verification landscape • Partner closely with Product and Product Marketing to evolve the narrative as our portfolio and category expand • Lead category-building initiatives that position Veriff as a leader in digital trust • Build and own a content strategy that serves both pipeline and brand goals with efficient and transparent data reporting • Develop a content engine that equips Sales with high-impact, credible materials for priority accounts and deals while establishing Veriff as the authority in identity and trust • Oversee the development of customer stories, thought leadership, solution messaging, sales content, and digital experiences that establish Veriff as the category leader. • Partner closely with Revenue Marketing to ensure content drives conversion and enterprise pipeline, not just awareness • Implement AI-assisted workflows to scale content production without sacrificing quality • Own the strategy for how Veriff's brand and content are activated across owned channels, including web, social, and digital experiences. • Build an authentic and credible executive social presence that strengthens brand authority and market relevance • Amplify key moments including product launches, customer wins, and thought leadership to maximize reach and share of voice • Lead the creative and web development team responsible for all brand-aligned visual output across marketing, web, events, and sales enablement • Establish and maintain a design system that enables teams across Veriff to produce high-quality, on-brand work at scale • Partner with Revenue Marketing and Product Marketing to ensure messaging is consistent and effective across all customer touchpoints • Collaborate closely with Sales and Account Management to support pipeline through customer stories, vertical narratives, and deal-enabling content • Measure and report on brand awareness, website engagement, content performance, and pipeline influence.

• Lead a bold, experience-led UK brand: set strategy, shape product and marketing, and build a high-energy team • Act as senior custodian of a trusted, commercially effective brand • Move the business beyond seasonal campaign thinking into a year-round rhythm • Shape marketing, bringing brand and customer perspective into product, proposition and experience decisions • Direct brand strategy, campaigns, creative, and content • Lead and develop a 12-person Brand & Marketing team, building a culture of pace, creativity, accountability and commercial awareness • Use brand, content, and channel activity to grow revenue

Role Description As our affiliate business continues to grow, we're looking for an Affiliate Marketing Executive who knows how to build relationships, grow affiliate networks, and drive customer acquisition. If you're commercially driven, enjoy networking, and have experience in affiliate sales or business development, we'd love to meet you. - Recruit, onboard, and manage affiliate partners to expand our affiliate network. - Build strong relationships with affiliates and provide ongoing support to maximize their performance. - Identify and approach potential affiliates through online and offline networking opportunities. - Develop and execute affiliate marketing strategies to drive user acquisition and revenue growth. - Coordinate affiliate campaigns, promotional activities, and advertising initiatives. - Monitor affiliate performance, analyze campaign results, and optimize strategies based on performance data. - Collaborate with internal teams to ensure affiliates have the necessary marketing materials and campaign updates. - Stay updated on industry trends, competitor activities, and new opportunities within the affiliate marketing space. - Consistently achieve affiliate growth and sales targets while maintaining strong partner relationships. Qualifications - 1-2 years of experience in affiliate marketing, business development, sales, or partnership management. - Proven experience sourcing, recruiting, and managing affiliate or referral partners. - Background in industries such as property, trading, fintech, or other performance-driven sales environments is highly preferred. - Strong networking, negotiation, and relationship-building skills. - Commercially driven with the ability to identify growth opportunities and convert them into results. - Comfortable working independently in a remote environment while managing multiple priorities. - Strong analytical mindset with the ability to track performance and improve campaign effectiveness. - Proficient in both Mandarin and English to communicate effectively with partners across different markets. Benefits - Freedom to Work from Anywhere: Remote flexibility that empowers deep work and creative flow. - Upskilling That Actually Changes You: Workshops, coaching, and exposure to brands across SEA with real learning and real growth. - Lucrative Pay That Reflects Value: Competitive salary packages designed to reward excellence, not just attendance. - Health & Wellness Support: Benefits that keep your mind sharp and your energy sustainable. - People Who Want You to Win: A driven team that collaborates, questions, builds — and celebrates progress. - Plus More — Because We’re Still Growing: We refine, improve, and innovate constantly. You grow as we grow.

• Own and continuously improve client-facing marketing collateral across all five business units, including capability decks, one-pagers, and leave-behinds tailored to specific buyer roles including claims leadership, CFOs, and underwriting. • Work closely with the Chief Strategy Officer and business unit leaders to develop new ideas and approaches for how ARMStrong presents its services to the market. • Build and maintain a library of prospect dossiers and meeting prep tools to equip sales reps with personalized conversation hooks and competitive intelligence ahead of prospect meetings. • Partner with sales leadership to identify and reduce administrative burdens on reps, freeing capacity for prospect engagement and cross-sell activity. • Support the cross-sell strategy by developing materials and tracking tools that help reps identify and act on multi-BU opportunities within existing client relationships. • Own and evolve the brand identity, messaging, and visual standards for ARMStrong and each of its five business unit brands, ensuring consistency and differentiation across all touchpoints. • Develop clear, compelling positioning for each business unit that resonates with P&C company buyers and distinguishes ARMStrong from competitors. • Lead the development of ARMStrong's AI positioning and messaging strategy, helping the company articulate its AI capabilities clearly and credibly to the market. • Ensure all sales materials, website content, and external communications reflect a coherent and up-to-date point of view on how ARMStrong uses AI to deliver better outcomes for P&C companies. • Own and continuously improve the websites for ARMStrong and each business unit, working with agency partners to ensure they effectively communicate value propositions, reflect the company's scale and credibility, and support inbound interest. • Develop and execute an SEO strategy to improve organic visibility across relevant P&C insurance search terms and buyer intent signals. • Oversee content strategy including case studies and white papers that support business development and reinforce ARMStrong's market authority. • Partner with the Chief Strategy Officer and business unit leaders to refine and execute go-to-market plans for ARMStrong's services, with particular focus on cross-sell strategy across the five BUs. • Develop and maintain cross-sell tracking and reporting tools that give leadership visibility into pipeline activity, conversion rates, and opportunities across business units. • Manage conference and event strategy, including coordination of ARMStrong's presence, pre and post-event sales enablement materials, and follow-up outreach to maximize the return on each event. • Monitor competitive activity and market trends across relevant insurance services verticals, translating insights into actionable positioning updates.