• Lead a bold, experience-led UK brand: set strategy, shape product and marketing, and build a high-energy team • Act as senior custodian of a trusted, commercially effective brand • Move the business beyond seasonal campaign thinking into a year-round rhythm • Shape marketing, bringing brand and customer perspective into product, proposition and experience decisions • Direct brand strategy, campaigns, creative, and content • Lead and develop a 12-person Brand & Marketing team, building a culture of pace, creativity, accountability and commercial awareness • Use brand, content, and channel activity to grow revenue

Role Description As our affiliate business continues to grow, we're looking for an Affiliate Marketing Executive who knows how to build relationships, grow affiliate networks, and drive customer acquisition. If you're commercially driven, enjoy networking, and have experience in affiliate sales or business development, we'd love to meet you. - Recruit, onboard, and manage affiliate partners to expand our affiliate network. - Build strong relationships with affiliates and provide ongoing support to maximize their performance. - Identify and approach potential affiliates through online and offline networking opportunities. - Develop and execute affiliate marketing strategies to drive user acquisition and revenue growth. - Coordinate affiliate campaigns, promotional activities, and advertising initiatives. - Monitor affiliate performance, analyze campaign results, and optimize strategies based on performance data. - Collaborate with internal teams to ensure affiliates have the necessary marketing materials and campaign updates. - Stay updated on industry trends, competitor activities, and new opportunities within the affiliate marketing space. - Consistently achieve affiliate growth and sales targets while maintaining strong partner relationships. Qualifications - 1-2 years of experience in affiliate marketing, business development, sales, or partnership management. - Proven experience sourcing, recruiting, and managing affiliate or referral partners. - Background in industries such as property, trading, fintech, or other performance-driven sales environments is highly preferred. - Strong networking, negotiation, and relationship-building skills. - Commercially driven with the ability to identify growth opportunities and convert them into results. - Comfortable working independently in a remote environment while managing multiple priorities. - Strong analytical mindset with the ability to track performance and improve campaign effectiveness. - Proficient in both Mandarin and English to communicate effectively with partners across different markets. Benefits - Freedom to Work from Anywhere: Remote flexibility that empowers deep work and creative flow. - Upskilling That Actually Changes You: Workshops, coaching, and exposure to brands across SEA with real learning and real growth. - Lucrative Pay That Reflects Value: Competitive salary packages designed to reward excellence, not just attendance. - Health & Wellness Support: Benefits that keep your mind sharp and your energy sustainable. - People Who Want You to Win: A driven team that collaborates, questions, builds — and celebrates progress. - Plus More — Because We’re Still Growing: We refine, improve, and innovate constantly. You grow as we grow.

• Own and continuously improve client-facing marketing collateral across all five business units, including capability decks, one-pagers, and leave-behinds tailored to specific buyer roles including claims leadership, CFOs, and underwriting. • Work closely with the Chief Strategy Officer and business unit leaders to develop new ideas and approaches for how ARMStrong presents its services to the market. • Build and maintain a library of prospect dossiers and meeting prep tools to equip sales reps with personalized conversation hooks and competitive intelligence ahead of prospect meetings. • Partner with sales leadership to identify and reduce administrative burdens on reps, freeing capacity for prospect engagement and cross-sell activity. • Support the cross-sell strategy by developing materials and tracking tools that help reps identify and act on multi-BU opportunities within existing client relationships. • Own and evolve the brand identity, messaging, and visual standards for ARMStrong and each of its five business unit brands, ensuring consistency and differentiation across all touchpoints. • Develop clear, compelling positioning for each business unit that resonates with P&C company buyers and distinguishes ARMStrong from competitors. • Lead the development of ARMStrong's AI positioning and messaging strategy, helping the company articulate its AI capabilities clearly and credibly to the market. • Ensure all sales materials, website content, and external communications reflect a coherent and up-to-date point of view on how ARMStrong uses AI to deliver better outcomes for P&C companies. • Own and continuously improve the websites for ARMStrong and each business unit, working with agency partners to ensure they effectively communicate value propositions, reflect the company's scale and credibility, and support inbound interest. • Develop and execute an SEO strategy to improve organic visibility across relevant P&C insurance search terms and buyer intent signals. • Oversee content strategy including case studies and white papers that support business development and reinforce ARMStrong's market authority. • Partner with the Chief Strategy Officer and business unit leaders to refine and execute go-to-market plans for ARMStrong's services, with particular focus on cross-sell strategy across the five BUs. • Develop and maintain cross-sell tracking and reporting tools that give leadership visibility into pipeline activity, conversion rates, and opportunities across business units. • Manage conference and event strategy, including coordination of ARMStrong's presence, pre and post-event sales enablement materials, and follow-up outreach to maximize the return on each event. • Monitor competitive activity and market trends across relevant insurance services verticals, translating insights into actionable positioning updates.

Role Description We're looking for a Marketing Director to own RNDA's internal marketing engine from top to bottom. This is not a client-facing role. You are responsible for making sure the agency itself has a full pipeline of qualified sales calls, consistent traffic, and campaigns that convert. You'll set the strategy AND execute it. Landing pages, emails, DM funnels, the full funnel. You'll coordinate with our paid media buyer and social media manager, but the marketing plan and output is yours to own. You need to be comfortable building the thing, not just talking about it. What You Own - Marketing Strategy: Develop and execute the agency's internal marketing plan. Plan quarterly campaigns, set KPIs, and adjust based on performance data. You decide what we run, when, and why. - Landing Pages & Sales Pages: Build, edit, and optimize landing pages and sales funnels in GoHighLevel or similar platforms. You're writing the copy and structuring the page, not handing it off. - Email & SMS: Own the full lifecycle — nurture sequences, launch campaigns, re-engagement flows, and list segmentation. Write the copy, build the automations, monitor deliverability. - DM Funnel Strategy: Manage and optimize our AI-powered DM funnel. Write and refine scripts, monitor conversion rates, A/B test messaging, and make sure qualified leads move to sales calls. - Conversion Rate Optimization: Continuously test and improve every stage of the funnel — ad click to page visit, page visit to lead, lead to call booked, call booked to call held. - Paid Media Coordination: Work directly with our media buyer on ad strategy, audience targeting, creative direction, and budget allocation. You're not running the ads, but you're directing the strategy and reviewing performance daily. - Social Media Coordination: Work with our social media manager to make sure organic content supports pipeline goals. Align content themes with campaigns, launches, and offers. - Reporting & Analytics: Own weekly and monthly marketing performance reporting. Track traffic, leads, CPL, calls booked, conversion rates, and CAC. Know what's working, what's not, and have a plan for both. - Launch Execution: Plan and execute marketing launches for the agency's own offers. Coordinate assets, timelines, and cross-channel promotion to hit launch targets. - Marketing Tech Stack: Manage and optimize our marketing tools — GoHighLevel (CRM, funnels, automations), email platforms, landing page builders, tracking/attribution, and AI marketing tools. Qualifications - 4+ years of hands-on marketing experience, ideally running marketing for a service-based business, agency, or high-ticket offer. - Proven track record of building funnels that generate qualified leads and sales calls — not just brand awareness. - Strong copywriting skills — you can write a high-converting sales page, email sequence, and DM script without needing a copywriter. - Experience with landing page builders and CRM platforms (GoHighLevel, ClickFunnels, Unbounce, HubSpot, or similar). - Experience managing or coordinating paid media campaigns (Meta Ads, Google Ads) — you don't need to be the media buyer, but you need to speak the language and direct strategy. - Comfortable with marketing analytics — CPL, CAC, ROAS, conversion rates, attribution. - Experience with email/SMS marketing platforms and automation workflows. - Self-directed. You don't wait to be told what to do. You see what needs to happen and you move. - Strong project management — you can manage timelines, coordinate with multiple team members, and keep launches on track. Requirements - Experience marketing premium services ($2,500+/month offers). - Familiar with GoHighLevel specifically. - Experience with AI tools for marketing workflows (chatbots, AI copy tools, automation). - Experience with Meta Ads creative briefing and audience strategy. - Background in or understanding of the coaching, consulting, or expert-led business space. Benefits - Fully remote, US-based team. - Fast-moving, execution-heavy culture — we build, we don't just plan. - Direct communication — no politics, no fluff. - You'll work directly with the CEO and have real ownership of the marketing function.