• Lead the strategy and execution for our highest-stakes global clients • Design exclusive "white-glove" programs, including high-touch executive engagement and bespoke "In Real Life" (IRL) experiences • Design and optimize automated lifecycle journeys for the mid-to-long tail customer base • Own the CRM implementation strategy to ensure every communication is personalized and timely • Bridge the gap between digital and physical engagement by building a thriving customer community • Conduct foundational research into customer health and churn drivers • Work seamlessly with Sales, Product, and Research teams to ensure the customer experience is unified and that the "voice of the customer" informs our broader product roadmap.

• Serve as the analytics thought partner to GMs, VPs of Product, and Marketing leadership, shaping roadmaps and investment decisions through data • Represent analytics in cross-functional forums, translating technical findings into executive-ready narratives and influencing decisions at the C-suite level • Maintain visibility into macro-level business sensitivities: e.g., how a 2.5pp shift in retention translates to quarterly and annual revenue impact • Own retention analytics across the subscription lifecycle, including cohort design, churn window decomposition, and segment-level intervention prioritization (product type, WL prior experience, check-in engagement, dose adjustment) • Define hero metrics, guardrail metrics, and dashboard frameworks to monitor performance across membership and Rx subscription populations in real time • Design experimental and observational analyses to identify causal drivers of retention and churn, and translate findings into CRM, product, and clinical interventions • Partner with product and clinical teams on evaluation of new features and treatment protocols, side-effect management, check-in experience, snooze/save mechanics • Guide segmentation strategy across user attributes to prioritize where retention investment has the highest ROI • Lead the transition from MTA to MTI (Multi-Touch Incrementality), including MMM validation, incrementality test design (geo holdouts, go-dark tests), cross-category halo methodology, and calibration aligned to quarterly finance targets • Partner with Marketing leadership to assess paid channel efficiency across SEM, Social, OTT TV, Podcast, and emerging channels, with a clear view of where MTI and MTA diverge and why • Inform media mix decisions by quantifying cross-category halo effects and identifying where paid efficiency assumptions may be under- or overstated • Support A/B experiment design and analysis across CRM and marketing channels, including AI Decisioning pilots • Lead and develop a team of analysts, setting standards for rigor, documentation, experimentation methodology, and deliverable quality • Collaborate with Data Platform Engineering to define data model requirements, customer state snapshots, dosage/titration tables, retention PDTs • Ensure dashboards and self-serve assets are high-quality, well-documented, and actively used; drive Looker and GrowthBook adoption across product and marketing teams • Champion causal inference over correlation, actionable insight over descriptive reporting, and clear uncertainty communication • Manage FTE allocation across competing workstreams with real-time reallocation to high-urgency questions

• Positioning and messaging including the modernization AI-inside-the-database narrative for legacy database buyers making long-overdue infrastructure decisions, and cross-sell narrative that makes database customers the starting point for the broader Actian portfolio. Own the messaging that gives sellers a reason to go wider in every account • Monthly product launches end to end: from launch messaging through full BOM delivery, coordinated across product management, web, design, and sales enablement • Field enablement content: datasheets, pitch decks, prospecting guides, SDR sequences and training presentations and videos • Creation of MOFU and BOFU content for demand generation and cross-sell programs • Content and enablement for global user days, events, PR, and analyst briefings

• Own Veriff’s messaging architecture from company narrative to product, persona, and vertical levels • Translate technical differentiation into clear, buyer-facing value that resonates with enterprise customers • Ensure consistency across sales conversations, content, and market-facing communications • Define ICPs, personas, and jobs-to-be-done that are actionable for Sales and Marketing • Own the strategy and output for sales enablement, with a clear focus on improving win rates and deal velocity • Build and maintain a focused, high-impact content set: core pitch, vertical narratives, competitive positioning, and objection handling • Partner closely with Sales leadership to align on priorities and continuously improve what’s used in the field • Drive adoption through training, onboarding, and tight feedback loops • Own Veriff’s competitive strategy, tracking positioning, product evolution, and win/loss dynamics • Translate insights into clear, actionable guidance for Sales and updates to positioning • Stay ahead of category shifts across identity, fraud, and trust infrastructure • Own go-to-market strategy for key segments: Financial Services, Marketplaces, and Resellers • Build complete vertical narratives including buyer, problem, solution, proof points, and differentiation • Ensure vertical strategies are activated consistently across campaigns, content, and sales motions • Own GTM for product launches and major releases from positioning through market activation • Partner with Product to ensure commercial readiness including packaging, pricing input, and sales readiness • Define success metrics and feed learnings back into future launches and product strategy