Software that Powers the Service Economy
Senior Marketing Manager
Location
United States
Posted
1 day ago
Salary
$120K - $140K / year
Seniority
Senior
Job Description
Senior Marketing Manager
EverCommerce
• Own and execute the multi-channel acquisition strategy to consistently hit monthly MQL, SAL, SQL and Closed Wons targets across paid digital, organic/SEO, events, partner channels, and BDR ‘air cover’ • Build and optimize conversion-focused landing pages on HubSpot and WordPress for paid media campaigns, industry verticals, and event follow-up • Manage paid search campaigns and scale efficiently; lead evaluation and expansion into paid social and other digital channels when cost-per-SAL justifies investment • Drive AEO/SEO strategy in partnership with content and web development teams to build organic search presence and reduce reliance on paid acquisition • Build and maintain a structured testing cadence across landing pages, paid media creative, email subject lines, CTAs, and messaging to continuously improve conversion rates • Deliver weekly channel-level performance reports and monthly/quarterly funnel analysis (so what’ narratives) for marketing leadership and cross-functional stakeholders • Own the phased GTM launch of Outbound Voice, ZyraTalk’s flagship new capability, including messaging development, asset creation, webinar execution, landing pages, and sales enablement materials • Develop business use case narratives that position ZyraTalk (inbound + outbound + EverPro ecosystem) as a differentiated operational revenue engine • Own and improve ZyraTalk’s marketing tech stack, in partnership with Marketing Ops, including HubSpot CRM/MAP configuration, lead capture, email deliverability, funnel stage alignment, UTM attribution, and data hygiene • Launch & manage ZyraTalk’s customer engagement programs to drive product stickiness and reduce churn
Job Requirements
- 7+ years of experience in growth marketing or demand generation, ideally within a SaaS or PLG-oriented organization
- Demonstrated success driving self-service and/or sales-assisted pipeline, not just MQLs. You are accountable for revenue outcomes, not just top-of-funnel volume
- Hands-on experience building and optimizing paid search campaigns; working knowledge of paid social, SEO/AEO, and conversion rate optimization
- Proficiency with HubSpot (or equivalent MAP) including email deliverability, lifecycle automation, lead scoring, and attribution setup
- Strong analytical fluency - you can build a funnel analysis from raw data, identify conversion breakdowns by channel, and translate findings into a prioritized action plan
- Proven ability to develop GTM campaigns for new product features: messaging, asset creation, channel activation, and performance measurement
- Experience managing and enabling event marketing programs, trade shows, partner events, and webinars - with clear lead capture and follow-up processes
- Ability to operate cross-functionally with Sales, BDRs, Product, and Marketing Ops as an individual contributor, influencing without authority and coordinating across shared resources
- Strong written communication skills - you can write a compelling campaign brief, a tight positioning statement, and a clear stakeholder update.
Benefits
- Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
- Continued investment in your professional development
- Day 1 access to a robust health and wellness benefits package, including an annual wellness stipend.
- 401k with up to a 4% match and immediate vesting
- Flexible and generous (FTO) time-off
- Employee Stock Purchase Program
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