• Execute regional field marketing programs aligned to pipeline and revenue goals • Support the planning and delivery of high-impact events, including executive dinners, roundtables, trade shows, and webinars • Partner closely with sales teams to engage target accounts and support deal acceleration efforts • Assist in developing and executing account-based marketing (ABM) campaigns for high-value prospects • Help launch integrated, multi-channel campaigns across field, digital, and partner channels • Experiment with AI-driven tools and tactics to personalize outreach and improve campaign performance • Track and report on campaign performance, pipeline contribution, and ROI • Support co-marketing initiatives with partners, customers, and industry communities

• Execute the Commercial Framework (CF) in day-to-day client and business activities, ensuring a consistent and structured performance approach. • Track, analyze, and interpret KPIs, budgets, and performance trends to support optimization decisions and commercial recommendations. • Prepare performance analyses, uplift arguments, and business-case inputs for internal and client-facing discussions. • Clearly explain CF methodologies, including test logic, control group design, and uplift calculations, and collaborate with senior stakeholders as needed. • Translate customer strategy and retail priorities into actionable performance and retail measures, with a strong focus on execution quality. • Support the migration of traditional offline and print activities into digital retail offerings. • Collaborate closely with Sales, Marketing, Category Management, Media experts, and other relevant stakeholders to align execution and performance tracking. • Build a strong understanding of assortments, store structures, trade cycles, and retail dynamics to contextualize analyses and recommendations.

Role Description The Marketing Technology Manager is responsible for the technology, systems, analytics, and digital infrastructure that support IGS's marketing and lead generation objectives. This role owns the marketing technology ecosystem, ensuring accurate data, efficient processes, actionable insights, and continuous optimisation across the customer journey. Working closely with the Digital Manager, Data & Outreach Manager, Sales, Product, and Operations teams, the Marketing Technology Manager will manage: - SEO - PPC - Website performance - Marketing automation - CRM integrations - Attribution - Reporting - AI-powered workflows - Strategy behind lead management processes The role is focused on improving marketing efficiency, lead quality, pipeline contribution, and overall marketing ROI through data-driven decision-making and continuous optimisation. Qualifications - Strong understanding of SEO, PPC, website optimisation, analytics, and digital marketing performance - Advanced analytical and problem-solving skills - Strong understanding of conversion tracking, attribution modelling, and marketing measurement - Experience with CRM administration, reporting, and processes - Experience with marketing automation platforms - Ability to translate complex data into clear business recommendations - Strong project management and organisational skills - Excellent attention to detail and commitment to data accuracy - Ability to manage multiple priorities and projects simultaneously - Strong communication and stakeholder management skills - Self-motivated with the ability to work independently in a remote environment - Curiosity and enthusiasm for emerging technologies, AI tools, and process innovation - Strong commercial awareness and understanding of revenue generation principles Requirements - Own and manage the marketing technology ecosystem, including Salesforce, HubSpot, website platforms, analytics tools, AI solutions, and data enrichment technologies - Manage integrations between marketing, sales, and business systems - Develop and optimise strategies behind lead management processes including lead routing, lead scoring, segmentation, and lifecycle management - Ensure data quality, consistency, and governance across marketing and sales platforms - Work closely with Sales leadership to improve visibility of marketing contribution to pipeline and revenue - Develop reporting frameworks and dashboards that support data-driven decision making - Evaluate and implement new technologies that improve marketing effectiveness and operational efficiency - Develop and execute SEO strategies to improve organic visibility, website traffic, and lead generation - Conduct technical SEO audits and oversee implementation of recommendations - Monitor website performance, user experience, and conversion opportunities - Work with internal and external stakeholders to optimise website architecture and content performance - Ensure websites comply with SEO, accessibility, and technical best practices - Support website development projects and digital user journey optimisation initiatives - Manage PPC campaigns across relevant platforms including Google Ads, LinkedIn, and industry-specific channels - Develop audience targeting, bidding strategies, and campaign optimisation plans - Monitor campaign performance and continuously improve cost efficiency and lead quality - Manage conversion tracking and campaign attribution frameworks - Provide recommendations based on performance data and industry best practices - Develop executive-level dashboards and reporting for Marketing, Sales, and Leadership teams - Analyse campaign, website, and pipeline performance to identify growth opportunities - Track and optimise marketing-attributed revenue, opportunity creation, and conversion rates - Build attribution models that accurately measure marketing influence throughout the buyer journey - Conduct competitor, market, account, and customer analysis to support strategic decision making - Provide actionable insights and recommendations based on data rather than assumptions - Develop and maintain marketing automation workflows supporting lead nurturing and customer engagement - Identify opportunities to automate repetitive marketing and reporting activities - Implement AI-powered tools that improve marketing efficiency, research capabilities, and campaign performance - Evaluate emerging technologies and recommend solutions that support business growth - Drive continuous improvement initiatives across marketing operations and reporting processes - Support implementation of intelligent data enrichment, lead research, and prospect intelligence solutions - Support strategic initiatives involving marketing technology, customer insights, account intelligence, and business growth - Partner with Marketing, Sales, Product, and Operations teams on cross-functional projects - Provide technical expertise and analytical support for major marketing initiatives - Lead special projects that improve marketing effectiveness, scalability, and commercial impact Benefits - Remote work environment requiring self-discipline and effective time management - Extended periods working with analytics platforms, reporting tools, CRM systems, and marketing technologies - Digital collaboration requiring proficiency with remote work and communication tools Education and Experience Required - Bachelor's degree in Marketing, Business, Information Systems, Data Analytics, Computer Science, or related field - 5+ years of experience in marketing operations, marketing technology, digital marketing, analytics, or related disciplines - Demonstrated experience managing Salesforce, HubSpot, Google Analytics, Google Tag Manager, Google Search Console, SEMrush/Ahrefs, and related technologies - Proven track record improving lead generation, conversion rates, and marketing performance through data and technology - Experience designing and implementing marketing automation, lead nurturing, and reporting frameworks - Experience supporting Sales and Marketing alignment through systems, data, and process improvements - Experience evaluating and implementing AI tools and workflow automation technologies preferred - Experience in B2B, industrial, engineering, energy, or technical markets preferred Equal Employment Opportunity IGS is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected classification under applicable law.

Role Description This position reports to the Sr. Director Marketing and serves as a senior individual contributor on the Optum Rx Growth & Retention Marketing team, supporting B2B marketing initiatives for a key strategic partner business segment. The Senior Marketing Specialist plays an advanced role in executing and coordinating high-impact, client-facing marketing programs that support growth, retention, and sales enablement efforts. This role operates with increased autonomy and judgment, managing complex deliverables, tight timelines, and cross-functional dependencies while partnering closely with Sales, Product, Client Management, and external partner stakeholders. The role requires the ability to proactively manage workstreams, anticipate needs, and ensure consistent, high-quality delivery across recurring and ad-hoc marketing initiatives. - Advanced B2B Marketing Execution - Lead execution of complex B2B marketing initiatives and client communications, managing work from intake through delivery with limited day-to-day oversight. - Coordinate recurring marketing deliverables and ongoing communications aligned to established business rhythms, partner expectations, and external review processes. - Apply strong understanding of Optum Rx products and programs to ensure messaging accuracy and relevance across all client-facing materials. - Sales, Growth & Pipeline Enablement - Independently manage development and customization of high-stakes sales presentations, executive summaries, and finalist materials in support of active opportunities. - Partner closely with Sales and Growth leaders to interpret opportunity needs and translate them into effective marketing support. - Support demand generation and prospecting initiatives, ensuring marketing execution aligns to targeting strategies and follow-up requirements. - Product, Content & Digital Marketing Leadership - Serve as a primary execution lead for custom product marketing updates, program changes, and positioning materials used across sales, renewals, and prospecting. - Own updates and enhancements to partner-specific digital content, including microsites or landing pages, ensuring content remains current and aligned to business priorities. - Translate complex, technical, or clinical concepts into clear, compelling client-ready messaging and presentations. - Cross-Functional Leadership & Stakeholder Management - Act as a central point of coordination across marketing, sales, product, client management, clinical, creative teams, and external partner stakeholders to ensure alignment and timely delivery. - Proactively surface risks, dependencies, and timing conflicts, and partner with marketing leadership to resolve issues. - Manage multiple brands, co-branding requirements, and client-specific variations with limited direction. - Projects, Events & Continuous Improvement - Lead marketing execution for events, webinars, campaigns, and special initiatives, including planning, content development, coordination, and post-initiative follow-up. - Identify opportunities to improve processes, templates, or workflows to increase efficiency and consistency within the marketing team. Qualifications - Bachelor’s degree in marketing, communications, advertising, or related field - 5+ years of experience in B2B marketing, sales enablement, or client-facing marketing roles - 3+ years of demonstrated experience leading execution of complex marketing initiatives - Advanced proficiency in Microsoft Office, particularly PowerPoint - 3+ years of experience managing multiple workstreams and stakeholder inputs simultaneously Requirements - Healthcare or pharmacy benefit management (PBM) marketing experience - Experience supporting enterprise or strategic partner relationships - Strong PowerPoint storytelling, formatting, and presentation design skills - Experience supporting demand generation, prospecting campaigns, or large-scale sales efforts - Experience working in Marketo and Workfront Benefits - Comprehensive benefits package - Incentive and recognition programs - Equity stock purchase - 401k contribution (all benefits are subject to eligibility requirements)