Solink helps you find and solve problems that affect your business' daily operations and security.
Channel Marketing Manager
Location
Canada
Posted
5 days ago
Salary
$87.6K - $123.6K / year
Seniority
Senior
Job Description
Channel Marketing Manager
Solink
• Collaborate with Product Marketing to adapt Solink's messaging, sales decks, and battle cards for partner use. • Develop customizable templates, playbooks, and co-branded assets tailored to different partner types (resellers, SIs, VARs, Strategic Alliances, ISV Partners). • Create and maintain a living library of partner-ready content to support sales, campaigns, and events. • Lead the planning and execution of joint marketing campaigns with top-tier partners. • Produce monthly partner newsletters and support a regular webinar series. • Collaborate with Channel Account Managers on territory-based field marketing activities, campaigns, and partner demos. • Design and launch a multi-tiered partner certification curriculum (eLearning, virtual workshops, bootcamps). • Develop training modules, videos, and knowledge assessments to drive proficiency. • Track certification progress and correlate to partner performance and sourced revenue. • Drive enablement across the different groups within Strategic Alliances and ISV Partners (e.g., sales, solutions engineering, marketing, and customer success). • Work closely with Strategic Alliances and ISV Partners to build joint go-to-market plans, messaging, and enablement tailored to their internal teams. • Own and manage Solink's presence on partner and technology Marketplaces, including listings, content updates, and performance tracking. • Gather feedback from partners and track engagement to improve programs continuously. • Monitor key metrics such as deal registration, partner-sourced pipeline, and certification completion. • Present quarterly channel marketing reviews to internal stakeholders and leadership. • Work closely with Sales, Partner Ops, Marketing Ops, PR/Comms, and Demand Gen to align campaigns and messaging. • Support the Partner Council initiative, including content development, communications, and action tracking. • Amplify partner success stories through case studies, social proof, and awards.
Job Requirements
- Bachelor's degree in Marketing, Business, Communications or related field.
- 5+ years of experience in channel, field, or account-based marketing—preferably in a B2B SaaS environment.
- Strong writer/editor with experience producing both long-form and short-form marketing content.
- Experience planning and executing partner events, webinars, and joint campaigns.
- Proficiency with marketing analytics and CRM tools (e.g., Salesforce, HubSpot).
- Excellent project management, cross-functional collaboration, and communication skills.
- Experience building or scaling a partner enablement or certification program (Nice-to-Have).
- Experience working with Strategic Alliances, ISV Partners, or managing a Marketplace listing/program (Nice-to-Have).
- Familiarity with channel ecosystems in retail, QSR, or physical security tech sectors (Nice-to-Have).
Benefits
- Fully paid health & dental (no waiting period) + $500 health spending account.
- Monthly reimbursement for fitness, wellness, or mental health programs.
- Meaningful equity: Every full-time, permanent employee has a stake in our growth.
- Growth through merit: Advancement is based on contribution, initiative, and the ability to raise the bar - together.
- Candid culture: Clear expectations, honest feedback, and no politics.
- Social connection: From So-learns to Solink-o and So-lunches, we stay connected in ways that actually feel fun.
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